Sistema de recomendación de contenido de la plataforma On demand de Directv

Recommendation systems have been protagonists in modern content consumption systems and have become an important part of the industry, boosting sales volume based on personalized recommendations. The main priority of these systems is to facilitate decision-making by users. When there are many option...

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Autores:
García Camargo, Luis Jorge
Guerrero Ramos, Gerson Arturo
Tipo de recurso:
Fecha de publicación:
2020
Institución:
Universidad de los Andes
Repositorio:
Séneca: repositorio Uniandes
Idioma:
spa
OAI Identifier:
oai:repositorio.uniandes.edu.co:1992/51031
Acceso en línea:
http://hdl.handle.net/1992/51031
Palabra clave:
Sistemas de recomendación
Vídeo bajo demanda
Redes neurales (Computadores)
DirecTV (Organización)
Ingeniería
Rights
openAccess
License
https://repositorio.uniandes.edu.co/static/pdf/aceptacion_uso_es.pdf
Description
Summary:Recommendation systems have been protagonists in modern content consumption systems and have become an important part of the industry, boosting sales volume based on personalized recommendations. The main priority of these systems is to facilitate decision-making by users. When there are many options to choose from, choosing a content or product is more complex compared to having few options. It is key to reduce the amount of products that customers are exposed to, and it is even more important to know how to present the right products, since it is very likely that sales will increase. In this document, a recommendation system for Directv's on demand platform will be presented. Throughout the document, the diferent stages of the system's development will be presented, including the data ingestion phase, extraction of auxiliary data, analysis and interpretation of the results.