On the radio : effectiveness of the viva seguro financial education program
Through a randomized control trial this paper estimates the impact that a radio broadcasted financial education program has on the knowledge and behavior of its listeners. Viva Seguro, the program evaluated, is specialized on topics related with the risks individuals face and how to correctly addres...
- Autores:
-
Rodríguez Orgales, Catherine
Sánchez Torres, Fabio José
Zamora Rodríguez, Sandra Lucía
- Tipo de recurso:
- Work document
- Fecha de publicación:
- 2014
- Institución:
- Universidad de los Andes
- Repositorio:
- Séneca: repositorio Uniandes
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.uniandes.edu.co:1992/8493
- Acceso en línea:
- http://hdl.handle.net/1992/8493
- Palabra clave:
- Financial education
Radio
Insurance
Randomized control trial (RCT)
Política monetaria - Enseñanza
Finanzas - Enseñanza
Mercado de capitales - Enseñanza
I20, I25
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by-nc-nd/4.0/
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On the radio : effectiveness of the viva seguro financial education program |
| dc.title.alternative.none.fl_str_mv |
En la radio : efectividad del programa de educación financiera viva seguro |
| title |
On the radio : effectiveness of the viva seguro financial education program |
| spellingShingle |
On the radio : effectiveness of the viva seguro financial education program Financial education Radio Insurance Randomized control trial (RCT) Política monetaria - Enseñanza Finanzas - Enseñanza Mercado de capitales - Enseñanza I20, I25 |
| title_short |
On the radio : effectiveness of the viva seguro financial education program |
| title_full |
On the radio : effectiveness of the viva seguro financial education program |
| title_fullStr |
On the radio : effectiveness of the viva seguro financial education program |
| title_full_unstemmed |
On the radio : effectiveness of the viva seguro financial education program |
| title_sort |
On the radio : effectiveness of the viva seguro financial education program |
| dc.creator.fl_str_mv |
Rodríguez Orgales, Catherine Sánchez Torres, Fabio José Zamora Rodríguez, Sandra Lucía |
| dc.contributor.author.none.fl_str_mv |
Rodríguez Orgales, Catherine Sánchez Torres, Fabio José Zamora Rodríguez, Sandra Lucía |
| dc.subject.keyword.none.fl_str_mv |
Financial education Radio Insurance Randomized control trial (RCT) |
| topic |
Financial education Radio Insurance Randomized control trial (RCT) Política monetaria - Enseñanza Finanzas - Enseñanza Mercado de capitales - Enseñanza I20, I25 |
| dc.subject.armarc.none.fl_str_mv |
Política monetaria - Enseñanza Finanzas - Enseñanza Mercado de capitales - Enseñanza |
| dc.subject.jel.none.fl_str_mv |
I20, I25 |
| description |
Through a randomized control trial this paper estimates the impact that a radio broadcasted financial education program has on the knowledge and behavior of its listeners. Viva Seguro, the program evaluated, is specialized on topics related with the risks individuals face and how to correctly address them including strategies related with savings and insurance. TTT and ITT estimations reveal that giving financial education through such mass media channel has a positive causal impact on the knowledge of risks individuals face and the number of insurance they know exist. No effect however is found on the knowledge of specific concepts of insurance, individual's attitudes towards them, their savings behavior nor the number of insurance they bought. These results are congruent with the program's structure and time devoted to each subject suggesting that, if correctly designed, mass media can be a cost effective mechanism through which the knowledge of individuals regarding insurance can be enhanced. |
| publishDate |
2014 |
| dc.date.issued.none.fl_str_mv |
2014 |
| dc.date.accessioned.none.fl_str_mv |
2018-09-27T16:53:43Z |
| dc.date.available.none.fl_str_mv |
2018-09-27T16:53:43Z |
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Documento de trabajo |
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http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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info:eu-repo/semantics/workingPaper |
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http://purl.org/coar/resource_type/c_8042 |
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Text |
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https://purl.org/redcol/resource_type/WP |
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http://purl.org/coar/resource_type/c_8042 |
| dc.identifier.issn.none.fl_str_mv |
1657-5334 |
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http://hdl.handle.net/1992/8493 |
| dc.identifier.eissn.none.fl_str_mv |
1657-7191 |
| dc.identifier.doi.none.fl_str_mv |
10.57784/1992/8493 |
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instname:Universidad de los Andes |
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reponame:Repositorio Institucional Séneca |
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1657-5334 1657-7191 10.57784/1992/8493 instname:Universidad de los Andes reponame:Repositorio Institucional Séneca repourl:https://repositorio.uniandes.edu.co/ |
| url |
http://hdl.handle.net/1992/8493 |
| dc.language.iso.none.fl_str_mv |
eng |
| language |
eng |
| dc.relation.ispartofseries.none.fl_str_mv |
Documentos CEDE No. 19 Junio de 2014 |
| dc.relation.repec.SPA.fl_str_mv |
https://ideas.repec.org/p/col/000089/011943.html |
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http://creativecommons.org/licenses/by-nc-nd/4.0/ |
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info:eu-repo/semantics/openAccess |
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openAccess |
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33 páginas |
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application/pdf |
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Universidad de los Andes, Facultad de Economía, CEDE |
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Universidad de los Andes, Facultad de Economía, CEDE |
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Universidad de los Andes |
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Al consultar y hacer uso de este recurso, está aceptando las condiciones de uso establecidas por los autores.http://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Rodríguez Orgales, Catherine10235500Sánchez Torres, Fabio José023768b5-3d35-43f2-aafb-ca811aa240c4400Zamora Rodríguez, Sandra Lucía2a992106-d066-4f5b-8ece-3bbadcb187bb5002018-09-27T16:53:43Z2018-09-27T16:53:43Z20141657-5334http://hdl.handle.net/1992/84931657-719110.57784/1992/8493instname:Universidad de los Andesreponame:Repositorio Institucional Sénecarepourl:https://repositorio.uniandes.edu.co/Through a randomized control trial this paper estimates the impact that a radio broadcasted financial education program has on the knowledge and behavior of its listeners. Viva Seguro, the program evaluated, is specialized on topics related with the risks individuals face and how to correctly address them including strategies related with savings and insurance. TTT and ITT estimations reveal that giving financial education through such mass media channel has a positive causal impact on the knowledge of risks individuals face and the number of insurance they know exist. No effect however is found on the knowledge of specific concepts of insurance, individual's attitudes towards them, their savings behavior nor the number of insurance they bought. These results are congruent with the program's structure and time devoted to each subject suggesting that, if correctly designed, mass media can be a cost effective mechanism through which the knowledge of individuals regarding insurance can be enhanced.A través de un novedoso experimento aleatorio controlado este trabajo estima el impacto de Viva Seguro, un programa de educación financiera que cubre los temas de gestión de riesgos y seguros, en variables relacionadas con el conocimiento, las actitudes y el comportamiento real de los individuos que lo recibieron. El programa Viva Seguro fue transmitido en dos estaciones de radio en Colombia que tienen como público objetivo oyentes de familias de bajos y medianos ingresos. Los oyentes de estas estaciones de radio comprenden nuestro grupo de tratamiento. El grupo de control está compuesto por los oyentes de otras dos estaciones de radio de características similares y de la misma empresa de radiodifusión escogidos y encuestados en los mismos momentos que el grupo de tratamiento. A través del uso de información de datos panel sobre los grupos de tratamiento y de grupo control encontramos que la educación financiera brindada a través de la radio tiene un impacto causal positivo en el conocimiento de los riesgos que enfrentan los individuos y el número de seguro que saben que existen en el mercado. Sin embargo, no se encuentran impactos significativos en el conocimiento de conceptos específicos de seguros, las actitudes de los individuos hacia ellos, su comportamiento de ahorro, ni el número de seguros que han comprado...33 páginasapplication/pdfengUniversidad de los Andes, Facultad de Economía, CEDEDocumentos CEDE No. 19 Junio de 2014https://ideas.repec.org/p/col/000089/011943.htmlOn the radio : effectiveness of the viva seguro financial education programEn la radio : efectividad del programa de educación financiera viva seguroDocumento de trabajoinfo:eu-repo/semantics/workingPaperhttp://purl.org/coar/resource_type/c_8042http://purl.org/coar/version/c_970fb48d4fbd8a85Texthttps://purl.org/redcol/resource_type/WPFinancial educationRadioInsuranceRandomized control trial (RCT)Política monetaria - EnseñanzaFinanzas - EnseñanzaMercado de capitales - EnseñanzaI20, I25Facultad de EconomíaPublicationTEXTdcede2014-19.pdf.txtdcede2014-19.pdf.txtExtracted texttext/plain79937https://repositorio.uniandes.edu.co/bitstreams/1ce2c3a2-6570-4933-8f08-fd38fbfe1eda/download996befb83eebdb30a34b9895f7216a8aMD54THUMBNAILdcede2014-19.pdf.jpgdcede2014-19.pdf.jpgIM Thumbnailimage/jpeg20516https://repositorio.uniandes.edu.co/bitstreams/6b07c4c8-14a2-4752-862f-abba07fb1644/download6620e4d0d77456d60db5384b9f34154aMD55ORIGINALdcede2014-19.pdfdcede2014-19.pdfapplication/pdf405786https://repositorio.uniandes.edu.co/bitstreams/b06b0f7c-c86d-4044-877c-679057d6fe13/download87c020550c8091ad8c903c0237a1e1e2MD511992/8493oai:repositorio.uniandes.edu.co:1992/84932024-06-04 15:37:18.252http://creativecommons.org/licenses/by-nc-nd/4.0/open.accesshttps://repositorio.uniandes.edu.coRepositorio institucional Sénecaadminrepositorio@uniandes.edu.co |