El gesto contracultural: una lectura del streetwear a través del punk

The avant-garde of streetwear has broken into the fashion and culture industry nowadays. This movement has its roots in the countercultural movements that took place towards the end of the 20th century, such as punk, graffiti, skateboarding, and rap. In this project, a historical journey and a corre...

Full description

Autores:
Peñaranda Galindo, Carlos Andrés
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2020
Institución:
Universidad de los Andes
Repositorio:
Séneca: repositorio Uniandes
Idioma:
spa
OAI Identifier:
oai:repositorio.uniandes.edu.co:1992/51131
Acceso en línea:
http://hdl.handle.net/1992/51131
Palabra clave:
Fanzines
Prendas de vestir
Subculturas
Diseño
Rights
openAccess
License
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description
Summary:The avant-garde of streetwear has broken into the fashion and culture industry nowadays. This movement has its roots in the countercultural movements that took place towards the end of the 20th century, such as punk, graffiti, skateboarding, and rap. In this project, a historical journey and a correlational analysis of these manifestations in the West are proposed, and mainly the way in which they affect the cultural scene of Bogotá and Medellín. From these movements, punk will be highlighted and mainly the way in which it has been transformed and has become structured in the mainstream culture and the capitalist commercial system. In this transformation, the nature of the countercultural gesture suffers from a loss of its ideological character that can be observed over time. In the proposal achieved, a vindication of countercultural gestures within the system is argued and seeks to find the value of confrontational design in commercial culture.