Estimación del valor de GNQ Antienvejecimiento por medio de flujos de caja libre descontados y valoración relativa por medio de múltiplos de mercado

This paper outlines a realistic proposal for estimating the value of a family business in the health sector in Colombia called GNQ Anti-aging. In the first place this work does a top-down analysis, beginning with the view of the current situation of the health industry globally. Then a breakdown is made to focus mainly on the two key sectors to which the enterprise belongs: Consumer Health and Hospital and Care services. The first includes only products offered in farmacies without medical prescriptions that seek to solve specific medical conditions and problems. The second segment focuses exclusively on services and specialized treatments used by hospitals to treat, cure and prevent diseases that impair the quality of human beings lives. Subsequently,a comparison between the growth of these sectors and the characteristics of GNQ Anti-aging is used to understand the future expectations of the enterprises' operations. For this, a detailed financial analysis of the current situation of the company is made, by means of anoher comparison between the financial indicators of the company and the ones of other companies that belong also to the health sector. Afterwards an strategic analysis is done using tools such as the forces of Porter and PESTAL analysis. All of the above is done with the objective of understanding the operation of the company and understanding the risk associated with it, in order to structure a discount rate that enables the valuation of the company.For this it was necessary to project the companys' main financial statements (Balance Sheet, Income Statement and free cash flow). Using the assumptions of the CAPM (Capital Asset Pricing Model) model, we estimate the appropriate discount rate of the company that is subsequently used to calculate the present value of free cash flows. Finally, to validate the results, a valuation is made through market multiples.

• Autores: Lucena Robayo, Felipe
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2017
• Institución: Universidad de los Andes
• Repositorio: Séneca: repositorio Uniandes
• Idioma: spa
• OAI Identifier: oai:repositorio.uniandes.edu.co:1992/61413
• Acceso en línea: http://hdl.handle.net/1992/61413
• Palabra clave: Empresas; Finanzas corporativas; Flujo de caja deducible
• Rights: openAccess
• License: https://repositorio.uniandes.edu.co/static/pdf/aceptacion_uso_es.pdf