La simetría facial y la relación cintura-cadera como estímulos incondicionados en un condicionamiento clásico de actitudes

We evaluated the effect of two stimulus biologically relevant, Facial Symmetry (FS) and Waist-to-Hip Ratio (WHR), as unconditional stimulus on a Classical Conditioning of Attitudes procedure. The stimulus, initially neutral and after conditioned, were logos of inexistent brands on the market and the attitudes were evaluated through explicit and implicit measures. Our sample consisted of 71 university students (33 men and 38 women), 21 years old on average. Our results showed that FS and WHR were equally effective to forming attitudes, the logos of brands that were associated with the optimums values of the stimulus had the best scores after the conditioning procedure, in both the implicit and explicit measures (through T Tests, all p. values < 0.05, size effects large > 0,80), we did not find differences between sexes and we did not find significant differences between the procedures that used SF or WHR. Finally, we suggest to continue...

• Autores: Zambrano Ricaurte, Danilo
• Fecha de publicación: 2017
• Institución: Universidad de los Andes
• Repositorio: Séneca: repositorio Uniandes
• Idioma: spa
• OAI Identifier: oai:repositorio.uniandes.edu.co:1992/61885
• Acceso en línea: http://hdl.handle.net/1992/61885
• Palabra clave: Actitud (Psicología)
• Rights: openAccess
• License: http://creativecommons.org/licenses/by/4.0/