Reto aceptado: memes de internet, humor político y movimiento estudiantil en Colombia (2011-2014)

The Broad National Student Board (MANE, by its initials in Spanish) was an organization that championed several national mobilizations against the educational reforms of the first government of Juan Manuel Santos (2010-2014). They promoted innovative organizational and mobilization forms, among them, the administration of a Facebook page from which they assumed internet memes as a form of struggle. Internet memes democratized the production and distribution of political humor within an ascendant digital public sphere on Web 2.0, which is why students used them to promote their ideas and mediate between the social movement and the political field. Therefore, my research question is: What were the ways in which the MANE student movement used internet memes between 2011 and 2014 through Facebook to position their ideas in public debate, accumulate strength and call for action? My general hypothesis is that these were used to establish a general symbolic field from satires and parodies to power, themselves and their allies in order to establish new common meanings from pre-existing symbols to generate bridges between the digital public sphere and the political field. Based on this position, I explored the internet memes produced and disseminated on the organization's Facebook page as digitally born sources, which were systematized in a database oriented by the question asked and completed with interviews with participants of the movement. Both exercises made it possible to provide a panoramic image of the relationships established between students and memes within the rise of digital culture, periodize the life of the MANE in two great moments, and establish the ways in which internet memes were used as cultural artifacts and discursive practices.

• Autores: Roa Vargas, Nicolás
• Fecha de publicación: 2020
• Institución: Universidad de los Andes
• Repositorio: Séneca: repositorio Uniandes
• Idioma: spa
• OAI Identifier: oai:repositorio.uniandes.edu.co:1992/50837
• Acceso en línea: http://hdl.handle.net/1992/50837
• Palabra clave: Memes de internet; Ciberactivismo; Comunicaciones digitales; Movimientos estudiantiles; Historia
• Rights: openAccess
• License: http://creativecommons.org/licenses/by/4.0/