Consultancy report: branding and strategic proposal ideas for ITG's learning hub.

This project aimed to transform ITG’s Learning Hub into a market-ready product that can be successfully commercialized and open a new sales channel in the data analytics market, through an automated, personalized, and innovative user experience. ITG's Learning Hub is designed to revolutionize a...

Full description

Autores:
Donoso Diaz, Daniella
Ortiz Añez, Valentina
Rójas Gómez, Sofía
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2025
Institución:
Universidad de los Andes
Repositorio:
Séneca: repositorio Uniandes
Idioma:
eng
OAI Identifier:
oai:repositorio.uniandes.edu.co:1992/76338
Acceso en línea:
https://hdl.handle.net/1992/76338
Palabra clave:
User-centered design
Branding
Trend forecasting
Design opportunity
Brand Strategy
Diseño
Rights
embargoedAccess
License
Attribution-NonCommercial-NoDerivatives 4.0 International