Consultancy report: branding and strategic proposal ideas for ITG's learning hub.
This project aimed to transform ITG’s Learning Hub into a market-ready product that can be successfully commercialized and open a new sales channel in the data analytics market, through an automated, personalized, and innovative user experience. ITG's Learning Hub is designed to revolutionize a...
- Autores:
-
Donoso Diaz, Daniella
Ortiz Añez, Valentina
Rójas Gómez, Sofía
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2025
- Institución:
- Universidad de los Andes
- Repositorio:
- Séneca: repositorio Uniandes
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.uniandes.edu.co:1992/76338
- Acceso en línea:
- https://hdl.handle.net/1992/76338
- Palabra clave:
- User-centered design
Branding
Trend forecasting
Design opportunity
Brand Strategy
Diseño
- Rights
- embargoedAccess
- License
- Attribution-NonCommercial-NoDerivatives 4.0 International
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Consultancy report: branding and strategic proposal ideas for ITG's learning hub. |
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Consultancy report: branding and strategic proposal ideas for ITG's learning hub. |
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Consultancy report: branding and strategic proposal ideas for ITG's learning hub. User-centered design Branding Trend forecasting Design opportunity Brand Strategy Diseño |
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Consultancy report: branding and strategic proposal ideas for ITG's learning hub. |
| title_full |
Consultancy report: branding and strategic proposal ideas for ITG's learning hub. |
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Consultancy report: branding and strategic proposal ideas for ITG's learning hub. |
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Consultancy report: branding and strategic proposal ideas for ITG's learning hub. |
| title_sort |
Consultancy report: branding and strategic proposal ideas for ITG's learning hub. |
| dc.creator.fl_str_mv |
Donoso Diaz, Daniella Ortiz Añez, Valentina Rójas Gómez, Sofía |
| dc.contributor.advisor.none.fl_str_mv |
Luque Garcia, Maria Andrea Gomez Corredor, Juliana |
| dc.contributor.author.none.fl_str_mv |
Donoso Diaz, Daniella Ortiz Añez, Valentina Rójas Gómez, Sofía |
| dc.contributor.jury.none.fl_str_mv |
Clarkson, Anastasia Gómez Rodríguez, Victor Leonel |
| dc.contributor.researchgroup.none.fl_str_mv |
Facultad de Arquitectura y Diseño |
| dc.subject.keyword.eng.fl_str_mv |
User-centered design Branding Trend forecasting Design opportunity Brand Strategy |
| topic |
User-centered design Branding Trend forecasting Design opportunity Brand Strategy Diseño |
| dc.subject.themes.spa.fl_str_mv |
Diseño |
| description |
This project aimed to transform ITG’s Learning Hub into a market-ready product that can be successfully commercialized and open a new sales channel in the data analytics market, through an automated, personalized, and innovative user experience. ITG's Learning Hub is designed to revolutionize analytics by streamlining and automating key processes to deliver frequent, actionable insights for enhanced decision-making. However, despite its innovative potential, the platform lacked the appeal necessary for broader commercialization. To address this, we did a rigorous investigation and analysis of key factors, including competitors, global trends, and target audience insights, that guided the development of a strong brand identity and creative positioning ideas. This comprehensive approach enabled us to establish a clear competitive edge and position the Learning Hub as an accessible and differentiated solution for users with and without deep data analytics expertise. |
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2025 |
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2025-06-19T13:27:17Z |
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2025-05-30 |
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2025-06-19 |
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2026-05-01 |
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Trabajo de grado - Pregrado |
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info:eu-repo/semantics/bachelorThesis |
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eng |
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eng |
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Creative Center: one-stop creative solution for TikTok. (n.d.). Creative Center: one-stop creative solution for TikTok. Creative Center: One-stop Creative Solution for TikTok. https://ads.tiktok.com/business/creativecenter/pc/en Design matrix. (n.d.). https://www.statlect.com/glossary/design-matrix EngageBay. (s.f.). HubSpot pros and cons. EngageBay Blog. Recuperado de https://www.engagebay.com/blog/hubspot-pros-and-cons/ Get started on TikTok Ads Manager. (n.d.). https://getstarted.tiktok.com/brandnew-global/? lang=en&attr_source=google&attr_medium=search-brad&attr_adgroup_id=146195563570&attr_term=tiktok+ads+creative&gad_source=1&gclid=CjwK CAiAh6y9BhBREiwApBLHCz6bkOQAXyFr5TSf6Z0Utsvxb8OHxEhRA4CGhWk0nY3EF38IMjGbxoCJEEQAvD_BwE&acq_banner_version=73412 988 Google. (n.d.). Looker Studio. Retrieved from https://lookerstudio.google.com/ HubSpot. (s.f.). Demo de HubSpot, de https://offers.hubspot.es/demo-hspd-cr086 H2O.ai. (s.f.). H2O.ai: Make AI easy, accurate, and fast. Recuperado de https://h2o.ai H2O.ai. (2020). The challenges and benefits of AutoML. H2O.ai Blog. Recuperado de https://h2o.ai/blog/2020/the-challenges-and-benefits-of-automl/ Metabase. (n.d.). Learn. Retrieved from https://www.metabase.com/learn/ On Digital Marketing. (n.d.). 5 customer segments of technology adoption. Retrieved from https://ondigitalmarketing.com/learn/odm/foundations/5-customer-segments-technologyadoption/ Rock Content. (n.d.). How to use Google Data Studio? Retrieved from https://rockcontent.com/blog/how-to-use-google-datastudio/#:~:text=do%20not%20spam.-,What%20is%20Google%20Data%20Studio?,template%20to%2 0create%20your%20dashboard! VML. (2025). The Future 100: 2025. Retrieved from https://www.vml.com/insight/the-future-100- 2025 What is a Radar Chart? | Jaspersoft. (n.d.). Jaspersoft. https://www.jaspersoft.com/articles/whatis-a-radar-chart |
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108 páginas |
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Luque Garcia, Maria Andreavirtual::24284-1Gomez Corredor, Julianavirtual::24287-1Donoso Diaz, DaniellaOrtiz Añez, ValentinaRójas Gómez, SofíaClarkson, AnastasiaGómez Rodríguez, Victor LeonelFacultad de Arquitectura y Diseño2025-06-19T13:27:17Z2026-05-012025-05-302025-06-19https://hdl.handle.net/1992/76338instname:Universidad de los Andesreponame:Repositorio Institucional Sénecarepourl:https://repositorio.uniandes.edu.co/This project aimed to transform ITG’s Learning Hub into a market-ready product that can be successfully commercialized and open a new sales channel in the data analytics market, through an automated, personalized, and innovative user experience. ITG's Learning Hub is designed to revolutionize analytics by streamlining and automating key processes to deliver frequent, actionable insights for enhanced decision-making. However, despite its innovative potential, the platform lacked the appeal necessary for broader commercialization. To address this, we did a rigorous investigation and analysis of key factors, including competitors, global trends, and target audience insights, that guided the development of a strong brand identity and creative positioning ideas. This comprehensive approach enabled us to establish a clear competitive edge and position the Learning Hub as an accessible and differentiated solution for users with and without deep data analytics expertise.Pregrado108 páginasapplication/pdfengUniversidad de los AndesDiseñoFacultad de Arquitectura y DiseñoDepartamento de DiseñoAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/embargoedAccesshttp://purl.org/coar/access_right/c_f1cfConsultancy report: branding and strategic proposal ideas for ITG's learning hub.Trabajo de grado - Pregradoinfo:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/acceptedVersionhttp://purl.org/coar/resource_type/c_7a1fTexthttp://purl.org/redcol/resource_type/TPUser-centered designBrandingTrend forecastingDesign opportunityBrand StrategyDiseñoCreative Center: one-stop creative solution for TikTok. (n.d.). Creative Center: one-stop creative solution for TikTok. Creative Center: One-stop Creative Solution for TikTok. https://ads.tiktok.com/business/creativecenter/pc/enDesign matrix. (n.d.). https://www.statlect.com/glossary/design-matrixEngageBay. (s.f.). HubSpot pros and cons. EngageBay Blog. Recuperado de https://www.engagebay.com/blog/hubspot-pros-and-cons/Get started on TikTok Ads Manager. (n.d.). https://getstarted.tiktok.com/brandnew-global/? lang=en&attr_source=google&attr_medium=search-brad&attr_adgroup_id=146195563570&attr_term=tiktok+ads+creative&gad_source=1&gclid=CjwK CAiAh6y9BhBREiwApBLHCz6bkOQAXyFr5TSf6Z0Utsvxb8OHxEhRA4CGhWk0nY3EF38IMjGbxoCJEEQAvD_BwE&acq_banner_version=73412 988Google. (n.d.). Looker Studio. Retrieved from https://lookerstudio.google.com/HubSpot. (s.f.). Demo de HubSpot, de https://offers.hubspot.es/demo-hspd-cr086H2O.ai. (s.f.). H2O.ai: Make AI easy, accurate, and fast. Recuperado de https://h2o.aiH2O.ai. (2020). The challenges and benefits of AutoML. H2O.ai Blog. Recuperado de https://h2o.ai/blog/2020/the-challenges-and-benefits-of-automl/Metabase. (n.d.). Learn. Retrieved from https://www.metabase.com/learn/On Digital Marketing. (n.d.). 5 customer segments of technology adoption. Retrieved from https://ondigitalmarketing.com/learn/odm/foundations/5-customer-segments-technologyadoption/Rock Content. (n.d.). How to use Google Data Studio? Retrieved from https://rockcontent.com/blog/how-to-use-google-datastudio/#:~:text=do%20not%20spam.-,What%20is%20Google%20Data%20Studio?,template%20to%2 0create%20your%20dashboard!VML. (2025). The Future 100: 2025. Retrieved from https://www.vml.com/insight/the-future-100- 2025What is a Radar Chart? | Jaspersoft. (n.d.). Jaspersoft. https://www.jaspersoft.com/articles/whatis-a-radar-chart202122351202123183202123560Publicatione9d40e59-6176-4c75-83eb-dea809d3c107virtual::24284-13c68b9cd-d99a-48ec-a924-1d3406fb2ab2virtual::24287-13c68b9cd-d99a-48ec-a924-1d3406fb2ab2e9d40e59-6176-4c75-83eb-dea809d3c107virtual::24284-13c68b9cd-d99a-48ec-a924-1d3406fb2ab2virtual::24287-1ORIGINALITG Learning Hub Report.pdfITG Learning Hub Report.pdfRestricción de acceso hasta Mayo 2026. 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