Volantis
In Colombia, there are many low income athletes with unfavorable economic resources that do not have affordable essential tools for their training process. Volantis is a sport brand proposal that recognizes this problem, and offers an option of specialized footwear as a solution. In this way, Volant...
- Autores:
-
Gutiérrez Reyes, Catalina
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2017
- Institución:
- Universidad de los Andes
- Repositorio:
- Séneca: repositorio Uniandes
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uniandes.edu.co:1992/61207
- Acceso en línea:
- http://hdl.handle.net/1992/61207
- Palabra clave:
- Atletismo
Calzado deportivo
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by-nc-nd/4.0/
| Summary: | In Colombia, there are many low income athletes with unfavorable economic resources that do not have affordable essential tools for their training process. Volantis is a sport brand proposal that recognizes this problem, and offers an option of specialized footwear as a solution. In this way, Volantis, through a business strategy, provides an affordable and easy-to-access product designed to encourage an adequate sport development in Colombia's athletics. |
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