From real estate market to the habitability of residential space

The constant construction of closed high-rise residential areas are not an isolated event produced solely by a group of investors to activate a real estate dynamic, their current space characteristics, the used constructive system and the residential tendency that has been configured, is not only consequent with the planning guidelines for a city like Medellín, but the rise of a proposal of mass dissemination, from a profusion of advertising devices as barriers, steering wheels, magazines of real estate offer, model apartments, offering this housing type, with the purpose of creating and maintaining a market niche, creating demand and positioning a product: closed high-rise housing; urban element as powerful concretion tool in the real of objectives in of a city model, guidelines that are evidenced in the publicity; and where the potential buyer enters in game when he is persuaded from some constants of habitability suggested in the advertising thing, and that they don’t always correspond with the conditions of habitability of the housing in questionable occasions and he already inhabits, without birdcall possibility as for guarantees of operation of the building, because this reclamation channel doesn’t have built. This article presents the relationship therefore apparently nonexistent between planning guidelines, the city pattern in the residential it is offered in the publicity like an instrument of persuasion, and the non correlation among the constants of habitability that offer to the potential buyer, he perceives and he accepts and the space conditions in those that he inhabits.

• Autores: Mejía Escalante, Mónica Elizabeth
• Tipo de recurso: Article of journal
• Fecha de publicación: 2009
• Institución: Universidad Nacional de Colombia
• Repositorio: Universidad Nacional de Colombia
• Idioma: spa
• OAI Identifier: oai:repositorio.unal.edu.co:unal/31877
• Acceso en línea: https://repositorio.unal.edu.co/handle/unal/31877; http://bdigital.unal.edu.co/21957/
• Palabra clave: Vivienda; discurso inmobiliario; unidad residencial en altura; promoción de vivienda; espacio simulado; habitabilidad; Housing; real estate market; closed high-rise residential unit; housing promotion; feigned space; habitability.
• Rights: openAccess
• License: Atribución-NoComercial 4.0 Internacional