Factores comunicativos de la rendición de cuentas que generan identificación y retención de los afiliados de ACOPI Bogotá – Cundinamarca
ilustraciones, gráficas, tablas
- Autores:
-
Osorio Arias, María Alejandra
- Tipo de recurso:
- Fecha de publicación:
- 2021
- Institución:
- Universidad Nacional de Colombia
- Repositorio:
- Universidad Nacional de Colombia
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.unal.edu.co:unal/80865
- Palabra clave:
- 330 - Economía::334 - Cooperativas
Nonprofit organizations
Communication in organizations
Consumer loyalty
Organizaciones sin ánimo de lucro
Comunicación organizacional
Lealtad del consumidor
Entidad sin ánimo de lucro
Comunicación
Rendición de cuentas
Identificación organizacional
Non profit
Communication
Accountability
Organizational identification
- Rights
- openAccess
- License
- Atribución-NoComercial-SinDerivadas 4.0 Internacional
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Factores comunicativos de la rendición de cuentas que generan identificación y retención de los afiliados de ACOPI Bogotá – Cundinamarca |
| dc.title.translated.eng.fl_str_mv |
Communicative factors of accountability that generate identification and retention of members of ACOPI Bogotá – Cundinamarca |
| title |
Factores comunicativos de la rendición de cuentas que generan identificación y retención de los afiliados de ACOPI Bogotá – Cundinamarca |
| spellingShingle |
Factores comunicativos de la rendición de cuentas que generan identificación y retención de los afiliados de ACOPI Bogotá – Cundinamarca 330 - Economía::334 - Cooperativas Nonprofit organizations Communication in organizations Consumer loyalty Organizaciones sin ánimo de lucro Comunicación organizacional Lealtad del consumidor Entidad sin ánimo de lucro Comunicación Rendición de cuentas Identificación organizacional Non profit Communication Accountability Organizational identification |
| title_short |
Factores comunicativos de la rendición de cuentas que generan identificación y retención de los afiliados de ACOPI Bogotá – Cundinamarca |
| title_full |
Factores comunicativos de la rendición de cuentas que generan identificación y retención de los afiliados de ACOPI Bogotá – Cundinamarca |
| title_fullStr |
Factores comunicativos de la rendición de cuentas que generan identificación y retención de los afiliados de ACOPI Bogotá – Cundinamarca |
| title_full_unstemmed |
Factores comunicativos de la rendición de cuentas que generan identificación y retención de los afiliados de ACOPI Bogotá – Cundinamarca |
| title_sort |
Factores comunicativos de la rendición de cuentas que generan identificación y retención de los afiliados de ACOPI Bogotá – Cundinamarca |
| dc.creator.fl_str_mv |
Osorio Arias, María Alejandra |
| dc.contributor.advisor.spa.fl_str_mv |
Melgarejo Molina, Zuray Andrea |
| dc.contributor.author.spa.fl_str_mv |
Osorio Arias, María Alejandra |
| dc.contributor.researchgroup.spa.fl_str_mv |
Estudios Interdisciplinarios sobre Gestión y Contabilidad (Interges) |
| dc.subject.ddc.spa.fl_str_mv |
330 - Economía::334 - Cooperativas |
| topic |
330 - Economía::334 - Cooperativas Nonprofit organizations Communication in organizations Consumer loyalty Organizaciones sin ánimo de lucro Comunicación organizacional Lealtad del consumidor Entidad sin ánimo de lucro Comunicación Rendición de cuentas Identificación organizacional Non profit Communication Accountability Organizational identification |
| dc.subject.lemb.eng.fl_str_mv |
Nonprofit organizations Communication in organizations Consumer loyalty |
| dc.subject.lemb.spa.fl_str_mv |
Organizaciones sin ánimo de lucro Comunicación organizacional Lealtad del consumidor |
| dc.subject.proposal.spa.fl_str_mv |
Entidad sin ánimo de lucro Comunicación Rendición de cuentas Identificación organizacional |
| dc.subject.proposal.eng.fl_str_mv |
Non profit Communication Accountability Organizational identification |
| description |
ilustraciones, gráficas, tablas |
| publishDate |
2021 |
| dc.date.issued.none.fl_str_mv |
2021 |
| dc.date.accessioned.none.fl_str_mv |
2022-02-03T16:06:37Z |
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2022-02-03T16:06:37Z |
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Trabajo de grado - Maestría |
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info:eu-repo/semantics/masterThesis |
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info:eu-repo/semantics/acceptedVersion |
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https://repositorio.unal.edu.co/handle/unal/80865 |
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Universidad Nacional de Colombia |
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Repositorio Institucional Universidad Nacional de Colombia |
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https://repositorio.unal.edu.co/ |
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https://repositorio.unal.edu.co/handle/unal/80865 https://repositorio.unal.edu.co/ |
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Universidad Nacional de Colombia Repositorio Institucional Universidad Nacional de Colombia |
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spa |
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spa |
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Universidad Nacional de Colombia |
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Bogotá - Ciencias Económicas - Maestría en Administración |
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Escuela de Administración y Contaduría Pública |
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Facultad de Administración |
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Atribución-NoComercial-SinDerivadas 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Melgarejo Molina, Zuray Andrea1ec64093b2a22a2e3a93325439baa193Osorio Arias, María Alejandra2b1b1ff207a3f9d3f4e579801a58a02aEstudios Interdisciplinarios sobre Gestión y Contabilidad (Interges)2022-02-03T16:06:37Z2022-02-03T16:06:37Z2021https://repositorio.unal.edu.co/handle/unal/80865Universidad Nacional de ColombiaRepositorio Institucional Universidad Nacional de Colombiahttps://repositorio.unal.edu.co/ilustraciones, gráficas, tablasLas Entidades Sin Ánimo de Lucro tienen una frágil relación con sus partes interesadas. Se requieren diferentes estrategias para garantizar que su desempeño de corto y largo plazo sea exitoso, lo cual depende de su capacidad de vincular el valor social de su misión a la gestión aumentando la legitimidad con las partes interesadas, sin disminuir la capacidad y eficiencia operativa de la organización. El objetivo del trabajo es determinar los factores comunicativos que usan las Entidades Sin Ánimo de Lucro en su rendición de cuentas y que han generado identificación y retención en los afiliados de Acopi Bogotá – Cundinamarca en el periodo 2016 a 2020. La metodología del trabajo es cualitativa, descriptiva e interpretativa y se desarrolla a través de entrevistas realizadas a integrantes de la Junta Directiva y funcionarios de la administración de Acopi, en las que se encontró que el cumplimiento de la misión redunda en un mejor rendimiento organizacional, por tanto, en la conservación del vínculo de confianza entre la Entidades Sin Ánimo de Lucro y las partes interesadas. (Texto tomado de la fuente).Non-profit organization have a fragile relationship with their stakeholders. The implementation of different strategies is required to guarantee their successful short and long-term performance, this success depends on the organizations’ ability to link the social value of their mission, which increases legitimacy among the stakeholders without reducing the organization's operational capacity and efficiency. This work aims to determine the communicative factors used by the NPOs in their accountability that have generated identification and retention in the affiliates of Acopi Bogotá - Cundinamarca in the period 2016 to 2020. The methodology used is qualitative, descriptive, and interpretive and is carried out through interviews conducted with members of the Board of Directors and administration officials of Acopi. The results obtained show that the fulfillment of the mission derives in an improved performance of the organization, and therefore, in the preservation of the bond of trust between the NPO and its stakeholders.Incluye anexosMaestríaMagíster en AdministraciónEstrategia y organizacionesxi, 94 páginasapplication/pdfspaUniversidad Nacional de ColombiaBogotá - Ciencias Económicas - Maestría en AdministraciónEscuela de Administración y Contaduría PúblicaFacultad de AdministraciónBogotá, ColombiaUniversidad Nacional de Colombia - Sede Bogotá330 - Economía::334 - CooperativasNonprofit organizationsCommunication in organizationsConsumer loyaltyOrganizaciones sin ánimo de lucroComunicación organizacionalLealtad del consumidorEntidad sin ánimo de lucroComunicaciónRendición de cuentasIdentificación organizacionalNon profitCommunicationAccountabilityOrganizational identificationFactores comunicativos de la rendición de cuentas que generan identificación y retención de los afiliados de ACOPI Bogotá – CundinamarcaCommunicative factors of accountability that generate identification and retention of members of ACOPI Bogotá – CundinamarcaTrabajo de grado - Maestríainfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/acceptedVersionTexthttp://purl.org/redcol/resource_type/TMBogotáCundinamarcaACOPI Bogotá - Cundinamarca. 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Public Relations Review, 40(2), 06012. https://doi.org/10.1109/ComSDS49898.2020.9101334AdministradoresConsejerosEstudiantesGrupos comunitariosInvestigadoresMaestrosMedios de comunicaciónResponsables políticosORIGINAL1032460607.2022.pdf1032460607.2022.pdfTesis de Maestría en Administraciónapplication/pdf1907456https://repositorio.unal.edu.co/bitstream/unal/80865/1/1032460607.2022.pdf2ff31842c99d923e516dee4f6cc332cfMD51LICENSElicense.txtlicense.txttext/plain; charset=utf-84074https://repositorio.unal.edu.co/bitstream/unal/80865/2/license.txt8153f7789df02f0a4c9e079953658ab2MD52unal/80865oai:repositorio.unal.edu.co:unal/808652022-11-26 23:32:13.16Repositorio Institucional Universidad Nacional de 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EVESURBIFBPUiBMQSBTRUNSRVRBUsONQSBHRU5FUkFMLiAqTEEgVEVTSVMgQSBQVUJMSUNBUiBERUJFIFNFUiBMQSBWRVJTScOTTiBGSU5BTCBBUFJPQkFEQS4gCgpBbCBoYWNlciBjbGljIGVuIGVsIHNpZ3VpZW50ZSBib3TDs24sIHVzdGVkIGluZGljYSBxdWUgZXN0w6EgZGUgYWN1ZXJkbyBjb24gZXN0b3MgdMOpcm1pbm9zLiBTaSB0aWVuZSBhbGd1bmEgZHVkYSBzb2JyZSBsYSBsaWNlbmNpYSwgcG9yIGZhdm9yLCBjb250YWN0ZSBjb24gZWwgYWRtaW5pc3RyYWRvciBkZWwgc2lzdGVtYS4KClVOSVZFUlNJREFEIE5BQ0lPTkFMIERFIENPTE9NQklBIC0gw5psdGltYSBtb2RpZmljYWNpw7NuIDE5LzEwLzIwMjEK 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