Evaluación de las intenciones ambientales de los estudiantes de la Universidad Nacional de Colombia-Sede Bogotá
ilustraciones, gráficas, tablas
- Autores:
-
Ciro Romero, Diana Libia
- Tipo de recurso:
- Fecha de publicación:
- 2021
- Institución:
- Universidad Nacional de Colombia
- Repositorio:
- Universidad Nacional de Colombia
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.unal.edu.co:unal/80188
- Palabra clave:
- 300 - Ciencias sociales
Marketing social
Comportamiento humano
Investigación aplicada
Human behavior
Applied research
Nacional marketing
Conservación del medio ambiente
Protección del medio ambiente
Environmental conservation
Environmental protection
Teoría del Comportamiento Planificado
Intenciones de comportamiento ambiental
Medio ambiente
Universidad
Estudiantes
Marketing Social
Theory of Planned Behavior
intentions of environmental behavior
Environment
University
Students
Social Marketing
- Rights
- openAccess
- License
- Atribución-NoComercial 4.0 Internacional
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| dc.title.spa.fl_str_mv |
Evaluación de las intenciones ambientales de los estudiantes de la Universidad Nacional de Colombia-Sede Bogotá |
| dc.title.translated.eng.fl_str_mv |
An Environmental Intentions’ assessment of the students enrolled in the National University of Colombia-Bogotá Campus |
| title |
Evaluación de las intenciones ambientales de los estudiantes de la Universidad Nacional de Colombia-Sede Bogotá |
| spellingShingle |
Evaluación de las intenciones ambientales de los estudiantes de la Universidad Nacional de Colombia-Sede Bogotá 300 - Ciencias sociales Marketing social Comportamiento humano Investigación aplicada Human behavior Applied research Nacional marketing Conservación del medio ambiente Protección del medio ambiente Environmental conservation Environmental protection Teoría del Comportamiento Planificado Intenciones de comportamiento ambiental Medio ambiente Universidad Estudiantes Marketing Social Theory of Planned Behavior intentions of environmental behavior Environment University Students Social Marketing |
| title_short |
Evaluación de las intenciones ambientales de los estudiantes de la Universidad Nacional de Colombia-Sede Bogotá |
| title_full |
Evaluación de las intenciones ambientales de los estudiantes de la Universidad Nacional de Colombia-Sede Bogotá |
| title_fullStr |
Evaluación de las intenciones ambientales de los estudiantes de la Universidad Nacional de Colombia-Sede Bogotá |
| title_full_unstemmed |
Evaluación de las intenciones ambientales de los estudiantes de la Universidad Nacional de Colombia-Sede Bogotá |
| title_sort |
Evaluación de las intenciones ambientales de los estudiantes de la Universidad Nacional de Colombia-Sede Bogotá |
| dc.creator.fl_str_mv |
Ciro Romero, Diana Libia |
| dc.contributor.advisor.none.fl_str_mv |
Rojas Berrio, Sandra Patricia |
| dc.contributor.author.none.fl_str_mv |
Ciro Romero, Diana Libia |
| dc.contributor.researchgroup.spa.fl_str_mv |
Management and Marketing (m&m) |
| dc.subject.ddc.spa.fl_str_mv |
300 - Ciencias sociales |
| topic |
300 - Ciencias sociales Marketing social Comportamiento humano Investigación aplicada Human behavior Applied research Nacional marketing Conservación del medio ambiente Protección del medio ambiente Environmental conservation Environmental protection Teoría del Comportamiento Planificado Intenciones de comportamiento ambiental Medio ambiente Universidad Estudiantes Marketing Social Theory of Planned Behavior intentions of environmental behavior Environment University Students Social Marketing |
| dc.subject.lcsh.eng.fl_str_mv |
Marketing social |
| dc.subject.agrovoc.spa.fl_str_mv |
Comportamiento humano Investigación aplicada |
| dc.subject.agrovoc.eng.fl_str_mv |
Human behavior Applied research |
| dc.subject.armarc.eng.fl_str_mv |
Nacional marketing |
| dc.subject.lemb.spa.fl_str_mv |
Conservación del medio ambiente Protección del medio ambiente |
| dc.subject.lemb.eng.fl_str_mv |
Environmental conservation Environmental protection |
| dc.subject.proposal.spa.fl_str_mv |
Teoría del Comportamiento Planificado Intenciones de comportamiento ambiental Medio ambiente Universidad Estudiantes Marketing Social |
| dc.subject.proposal.eng.fl_str_mv |
Theory of Planned Behavior intentions of environmental behavior Environment University Students Social Marketing |
| description |
ilustraciones, gráficas, tablas |
| publishDate |
2021 |
| dc.date.accessioned.none.fl_str_mv |
2021-09-14T17:19:01Z |
| dc.date.available.none.fl_str_mv |
2021-09-14T17:19:01Z |
| dc.date.issued.none.fl_str_mv |
2021-09 |
| dc.type.spa.fl_str_mv |
Trabajo de grado - Maestría |
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info:eu-repo/semantics/masterThesis |
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info:eu-repo/semantics/acceptedVersion |
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Text |
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http://purl.org/redcol/resource_type/TM |
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acceptedVersion |
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https://repositorio.unal.edu.co/handle/unal/80188 |
| dc.identifier.instname.spa.fl_str_mv |
Universidad Nacional de Colombia |
| dc.identifier.reponame.spa.fl_str_mv |
Repositorio Institucional Universidad Nacional de Colombia |
| dc.identifier.repourl.spa.fl_str_mv |
https://repositorio.unal.edu.co/ |
| url |
https://repositorio.unal.edu.co/handle/unal/80188 https://repositorio.unal.edu.co/ |
| identifier_str_mv |
Universidad Nacional de Colombia Repositorio Institucional Universidad Nacional de Colombia |
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spa |
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spa |
| dc.relation.references.spa.fl_str_mv |
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Atribución-NoComercial 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Rojas Berrio, Sandra Patricia7ef638b152815e676185fe950fc25485Ciro Romero, Diana Libiad0c6c87428fd49105a9461c07185e332Management and Marketing (m&m)2021-09-14T17:19:01Z2021-09-14T17:19:01Z2021-09https://repositorio.unal.edu.co/handle/unal/80188Universidad Nacional de ColombiaRepositorio Institucional Universidad Nacional de Colombiahttps://repositorio.unal.edu.co/ilustraciones, gráficas, tablasEl deterioro del medio ambiente es ocasionado en gran medida por la acción humana, de ahí que el desarrollo de iniciativas que favorezcan la conservación ambiental es urgente y precisa de estrategias orientadas al cambio de comportamiento de las personas; bajo este panorama el propósito de esta investigación fue evaluar los factores que influyen en las intenciones de comportamiento ambiental de los estudiantes de la Universidad Nacional de Colombia-Sede Bogotá desde la Teoría del Comportamiento Planificado. Así, un total de 418 estudiantes participaron en el estudio a través de una encuesta virtual cuyos datos se analizaron con el programa SmartPLS 3.0 utilizando el Modelamiento de Ecuaciones Estructurales; los resultados del modelo propuesto mostraron que el control conductual percibido y las actitudes ambientales generales son las variables que predicen en mayor medida las intenciones de comportamiento ambiental de la población estudiantil, seguidas por la variable influencia social percibida; a su vez, la variable añadida al modelo, el apoyo organizacional percibido, demostró no ser un predictor fuerte de dichas intenciones. Los resultados obtenidos tienen implicaciones de gestión y teóricas, pues en el caso de los tomadores de decisiones en el campus saber qué factores influyen en las intenciones de comportamiento ambiental de los estudiantes es un buen punto de partida para desarrollar programas y/o campañas de marketing social más efectivas que alienten a las personas a participar en las prácticas ambientales impulsadas por la universidad. A nivel general, los resultados obtenidos contribuyen a la ampliación de la literatura existente sobre la Teoría del Comportamiento Planificado y su utilidad en el contexto universitario para predecir el comportamiento ambiental de los estudiantes. (Texto tomado de la fuente)The deterioration of the Environment is caused largely by human action, hence the development of initiatives promoting environmental conservation is urgent and requires strategies aimed at changing people's behavior; under this panorama, the purpose of this research was to evaluate those factors that influence the intentions of environmental behavior of the Students of the National University of Colombia-Bogotá Campus from the Theory of Planned Behavior. Thus, a total of 418 students participated in the study through a virtual survey whose data was analyzed with the SmartPLS 3.0 program using the Structural Equation Modeling; the results of the proposed model showed that Perceived Behavioral Control and General Environmental Attitudes are the variables that predict the environmental behavior intentions of the Student population to a greater extent, followed by the Perceived Social Influence variable; in turn, the variable Perceived Organizational Support added to the model, proved not to be a strong predictor of said intentions. Findings obtained have both managerial and theoretical implications, since in the case of decision makers on campus, knowing which factors influence students' environmental behavior intentions is a good starting point to develop programs and / or campaigns of more effective Social Marketing that encourages people to participate in University-driven environmental practices. At a general level, the results obtained contribute to the expansion of the existing literature on the Theory of Planned Behavior and its usefulness within the University context to predict the environmental behavior of students.MaestríaMagíster en AdministraciónGestión de Mercadosxiv, 137 páginasapplication/pdfspaUniversidad Nacional de ColombiaBogotá - Ciencias Económicas - Maestría en AdministraciónEscuela de Administración y Contaduría PúblicaFacultad de Ciencias EconómicasBogotá, ColombiaUniversidad Nacional de Colombia - Sede Bogotá300 - Ciencias socialesMarketing socialComportamiento humanoInvestigación aplicadaHuman behaviorApplied researchNacional marketingConservación del medio ambienteProtección del medio ambienteEnvironmental conservationEnvironmental protectionTeoría del Comportamiento PlanificadoIntenciones de comportamiento ambientalMedio ambienteUniversidadEstudiantesMarketing SocialTheory of Planned Behaviorintentions of environmental behaviorEnvironmentUniversityStudentsSocial MarketingEvaluación de las intenciones ambientales de los estudiantes de la Universidad Nacional de Colombia-Sede BogotáAn Environmental Intentions’ assessment of the students enrolled in the National University of Colombia-Bogotá CampusTrabajo de grado - Maestríainfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/acceptedVersionTexthttp://purl.org/redcol/resource_type/TMAhmad, M. 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Environmental Earth Sciences, 75(3), 1–8. https://doi.org/10.1007/s12665-015-5032-0ORIGINAL53006664.2021.pdf53006664.2021.pdfTesis de Maestría en Administraciónapplication/pdf1428252https://repositorio.unal.edu.co/bitstream/unal/80188/2/53006664.2021.pdffcd0e306cbe4f6b0d893a9ef6721be51MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-83964https://repositorio.unal.edu.co/bitstream/unal/80188/4/license.txtcccfe52f796b7c63423298c2d3365fc6MD54THUMBNAIL53006664.2021.pdf.jpg53006664.2021.pdf.jpgGenerated Thumbnailimage/jpeg5314https://repositorio.unal.edu.co/bitstream/unal/80188/5/53006664.2021.pdf.jpgf44fb4e2d726a87878616de1e22d4ea2MD55unal/80188oai:repositorio.unal.edu.co:unal/801882023-07-27 23:04:15.69Repositorio Institucional Universidad Nacional de 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