Representative variables of marketing and trading based innovation management model

This article aims to bond representative variables of marketing and trade activities as well as variables employed to structure and direct an innovation process to a management model. A general model that can be adapted to any industry in order to develop long term sustainability and economical well...

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Autores:
Fernández-Ledesma, Javier Darío
Duque, Santiago
Tipo de recurso:
Article of journal
Fecha de publicación:
2017
Institución:
Universidad Nacional de Colombia
Repositorio:
Universidad Nacional de Colombia
Idioma:
spa
OAI Identifier:
oai:repositorio.unal.edu.co:unal/60427
Acceso en línea:
https://repositorio.unal.edu.co/handle/unal/60427
http://bdigital.unal.edu.co/58759/
Palabra clave:
62 Ingeniería y operaciones afines / Engineering
Innovation
Management
Model
Co-Solution
Innovación
Administración
Modelo
Co-Solución
Rights
openAccess
License
Atribución-NoComercial 4.0 Internacional
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repository_id_str
spelling Atribución-NoComercial 4.0 InternacionalDerechos reservados - Universidad Nacional de Colombiahttp://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Fernández-Ledesma, Javier Darío34e01e8a-06df-46d0-9ae2-8c7fbbca6ca4300Duque, Santiago4b5c905b-550e-442e-8b4a-b23ceabba2e73002019-07-02T18:17:37Z2019-07-02T18:17:37Z2017-01-01ISSN: 2346-2183https://repositorio.unal.edu.co/handle/unal/60427http://bdigital.unal.edu.co/58759/This article aims to bond representative variables of marketing and trade activities as well as variables employed to structure and direct an innovation process to a management model. A general model that can be adapted to any industry in order to develop long term sustainability and economical well fair trough his impact product sells. This article presents variables in global context and innovations aspects. The investigation showed that the context variables that are held in control by the environment and are located into the core of the innovation management model exist as a primary feedback mechanism in order to establish an early review and properly readjust the organizations policy's, often translated in a mayor adjustment of operation process, such changes pursue disruptive innovations in order to adapt the product to a new consumption pattern in order to achieve company’s sustainability.Este artículo tiene como objetivo unir las variables representativas de las actividades de marketing y comerciales, con las variables empleadas para estructurar y dirigir un proceso de innovación como parte del modelo de gestión. Este es un modelo general que puede ser adaptado a cualquier industria con el fin de garantizar la sostenibilidad económica a largo plazo a través del impacto en las ventas del producto. Este artículo presenta las variables en un contexto global con aspectos de innovación. La investigación mostró que las variables de contexto están controladas por el medio ambiente y se encuentran en el núcleo del modelo de gestión de la innovación como un mecanismo de retroalimentación que permite establecer una revisión temprana y adecuada sobre la política de las organizaciones, lo cual se traduce en ajustes mayores en los procesos operativos; tales cambios promueven innovaciones disruptivas con el fin de adaptar el producto a un nuevo patrón de consumo con el fin de lograr la sostenibilidad de la empresa.application/pdfspaUniversidad Nacional de Colombia (Sede Medellín). Facultad de Minas.https://revistas.unal.edu.co/index.php/dyna/article/view/53885Universidad Nacional de Colombia Revistas electrónicas UN DynaDynaFernández-Ledesma, Javier Darío and Duque, Santiago (2017) Representative variables of marketing and trading based innovation management model. DYNA, 84 (200). pp. 351-355. ISSN 2346-218362 Ingeniería y operaciones afines / EngineeringInnovationManagementModelCo-SolutionInnovaciónAdministraciónModeloCo-SoluciónRepresentative variables of marketing and trading based innovation management modelArtículo de revistainfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85Texthttp://purl.org/redcol/resource_type/ARTORIGINAL53885-322594-2-PB.pdfapplication/pdf527259https://repositorio.unal.edu.co/bitstream/unal/60427/1/53885-322594-2-PB.pdf5f0cf7d9c3dedd59e7c6db8cc85a5cfaMD51THUMBNAIL53885-322594-2-PB.pdf.jpg53885-322594-2-PB.pdf.jpgGenerated Thumbnailimage/jpeg9573https://repositorio.unal.edu.co/bitstream/unal/60427/2/53885-322594-2-PB.pdf.jpg8973a6b2d3b02be28abf242b235f8742MD52unal/60427oai:repositorio.unal.edu.co:unal/604272024-04-13 23:10:34.353Repositorio Institucional Universidad Nacional de Colombiarepositorio_nal@unal.edu.co
dc.title.spa.fl_str_mv Representative variables of marketing and trading based innovation management model
title Representative variables of marketing and trading based innovation management model
spellingShingle Representative variables of marketing and trading based innovation management model
62 Ingeniería y operaciones afines / Engineering
Innovation
Management
Model
Co-Solution
Innovación
Administración
Modelo
Co-Solución
title_short Representative variables of marketing and trading based innovation management model
title_full Representative variables of marketing and trading based innovation management model
title_fullStr Representative variables of marketing and trading based innovation management model
title_full_unstemmed Representative variables of marketing and trading based innovation management model
title_sort Representative variables of marketing and trading based innovation management model
dc.creator.fl_str_mv Fernández-Ledesma, Javier Darío
Duque, Santiago
dc.contributor.author.spa.fl_str_mv Fernández-Ledesma, Javier Darío
Duque, Santiago
dc.subject.ddc.spa.fl_str_mv 62 Ingeniería y operaciones afines / Engineering
topic 62 Ingeniería y operaciones afines / Engineering
Innovation
Management
Model
Co-Solution
Innovación
Administración
Modelo
Co-Solución
dc.subject.proposal.spa.fl_str_mv Innovation
Management
Model
Co-Solution
Innovación
Administración
Modelo
Co-Solución
description This article aims to bond representative variables of marketing and trade activities as well as variables employed to structure and direct an innovation process to a management model. A general model that can be adapted to any industry in order to develop long term sustainability and economical well fair trough his impact product sells. This article presents variables in global context and innovations aspects. The investigation showed that the context variables that are held in control by the environment and are located into the core of the innovation management model exist as a primary feedback mechanism in order to establish an early review and properly readjust the organizations policy's, often translated in a mayor adjustment of operation process, such changes pursue disruptive innovations in order to adapt the product to a new consumption pattern in order to achieve company’s sustainability.
publishDate 2017
dc.date.issued.spa.fl_str_mv 2017-01-01
dc.date.accessioned.spa.fl_str_mv 2019-07-02T18:17:37Z
dc.date.available.spa.fl_str_mv 2019-07-02T18:17:37Z
dc.type.spa.fl_str_mv Artículo de revista
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dc.identifier.issn.spa.fl_str_mv ISSN: 2346-2183
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dc.identifier.eprints.spa.fl_str_mv http://bdigital.unal.edu.co/58759/
identifier_str_mv ISSN: 2346-2183
url https://repositorio.unal.edu.co/handle/unal/60427
http://bdigital.unal.edu.co/58759/
dc.language.iso.spa.fl_str_mv spa
language spa
dc.relation.spa.fl_str_mv https://revistas.unal.edu.co/index.php/dyna/article/view/53885
dc.relation.ispartof.spa.fl_str_mv Universidad Nacional de Colombia Revistas electrónicas UN Dyna
Dyna
dc.relation.references.spa.fl_str_mv Fernández-Ledesma, Javier Darío and Duque, Santiago (2017) Representative variables of marketing and trading based innovation management model. DYNA, 84 (200). pp. 351-355. ISSN 2346-2183
dc.rights.spa.fl_str_mv Derechos reservados - Universidad Nacional de Colombia
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.license.spa.fl_str_mv Atribución-NoComercial 4.0 Internacional
dc.rights.uri.spa.fl_str_mv http://creativecommons.org/licenses/by-nc/4.0/
dc.rights.accessrights.spa.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv Atribución-NoComercial 4.0 Internacional
Derechos reservados - Universidad Nacional de Colombia
http://creativecommons.org/licenses/by-nc/4.0/
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.mimetype.spa.fl_str_mv application/pdf
dc.publisher.spa.fl_str_mv Universidad Nacional de Colombia (Sede Medellín). Facultad de Minas.
institution Universidad Nacional de Colombia
bitstream.url.fl_str_mv https://repositorio.unal.edu.co/bitstream/unal/60427/1/53885-322594-2-PB.pdf
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repository.name.fl_str_mv Repositorio Institucional Universidad Nacional de Colombia
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