Metodología sistemática de selección de mercados internacionales: una aplicación comparativa de modelos de análisis multicriterio híbridos
ilustraciones, diagramas
- Autores:
-
López Cadavid, Diego Alejandro
- Tipo de recurso:
- Fecha de publicación:
- 2023
- Institución:
- Universidad Nacional de Colombia
- Repositorio:
- Universidad Nacional de Colombia
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.unal.edu.co:unal/84841
- Palabra clave:
- 650 - Gerencia y servicios auxiliares::658 - Gerencia general
380 - Comercio , comunicaciones, transporte::382 - Comercio internacional (Comercio exterior)
Empresas internacionales
Industria del papel
International business enterprises
Paper industry
selección de mercados internacionales
modelos multicriterio
conteo Borda
AHP
sector de papel y cartón
international market selection
multicriteria methods
Borda count
AHP
paper and board sector
- Rights
- openAccess
- License
- Atribución-NoComercial 4.0 Internacional
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Universidad Nacional de Colombia |
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| dc.title.spa.fl_str_mv |
Metodología sistemática de selección de mercados internacionales: una aplicación comparativa de modelos de análisis multicriterio híbridos |
| dc.title.translated.eng.fl_str_mv |
Systematic international market selection methodology: a comparative application of hybrid multicriteria analysis models |
| title |
Metodología sistemática de selección de mercados internacionales: una aplicación comparativa de modelos de análisis multicriterio híbridos |
| spellingShingle |
Metodología sistemática de selección de mercados internacionales: una aplicación comparativa de modelos de análisis multicriterio híbridos 650 - Gerencia y servicios auxiliares::658 - Gerencia general 380 - Comercio , comunicaciones, transporte::382 - Comercio internacional (Comercio exterior) Empresas internacionales Industria del papel International business enterprises Paper industry selección de mercados internacionales modelos multicriterio conteo Borda AHP sector de papel y cartón international market selection multicriteria methods Borda count AHP paper and board sector |
| title_short |
Metodología sistemática de selección de mercados internacionales: una aplicación comparativa de modelos de análisis multicriterio híbridos |
| title_full |
Metodología sistemática de selección de mercados internacionales: una aplicación comparativa de modelos de análisis multicriterio híbridos |
| title_fullStr |
Metodología sistemática de selección de mercados internacionales: una aplicación comparativa de modelos de análisis multicriterio híbridos |
| title_full_unstemmed |
Metodología sistemática de selección de mercados internacionales: una aplicación comparativa de modelos de análisis multicriterio híbridos |
| title_sort |
Metodología sistemática de selección de mercados internacionales: una aplicación comparativa de modelos de análisis multicriterio híbridos |
| dc.creator.fl_str_mv |
López Cadavid, Diego Alejandro |
| dc.contributor.advisor.none.fl_str_mv |
Vanegas López, Juan Gabriel Botero Botero, Sergio |
| dc.contributor.author.none.fl_str_mv |
López Cadavid, Diego Alejandro |
| dc.contributor.researchgroup.spa.fl_str_mv |
Modelamiento y Análisis Energía Ambiente Economía |
| dc.subject.ddc.spa.fl_str_mv |
650 - Gerencia y servicios auxiliares::658 - Gerencia general 380 - Comercio , comunicaciones, transporte::382 - Comercio internacional (Comercio exterior) |
| topic |
650 - Gerencia y servicios auxiliares::658 - Gerencia general 380 - Comercio , comunicaciones, transporte::382 - Comercio internacional (Comercio exterior) Empresas internacionales Industria del papel International business enterprises Paper industry selección de mercados internacionales modelos multicriterio conteo Borda AHP sector de papel y cartón international market selection multicriteria methods Borda count AHP paper and board sector |
| dc.subject.lemb.spa.fl_str_mv |
Empresas internacionales Industria del papel |
| dc.subject.lemb.eng.fl_str_mv |
International business enterprises Paper industry |
| dc.subject.proposal.spa.fl_str_mv |
selección de mercados internacionales modelos multicriterio conteo Borda AHP sector de papel y cartón |
| dc.subject.proposal.eng.fl_str_mv |
international market selection multicriteria methods Borda count AHP paper and board sector |
| description |
ilustraciones, diagramas |
| publishDate |
2023 |
| dc.date.accessioned.none.fl_str_mv |
2023-10-27T13:59:52Z |
| dc.date.available.none.fl_str_mv |
2023-10-27T13:59:52Z |
| dc.date.issued.none.fl_str_mv |
2023-10 |
| dc.type.spa.fl_str_mv |
Trabajo de grado - Maestría |
| dc.type.driver.spa.fl_str_mv |
info:eu-repo/semantics/masterThesis |
| dc.type.version.spa.fl_str_mv |
info:eu-repo/semantics/acceptedVersion |
| dc.type.content.spa.fl_str_mv |
Text |
| dc.type.redcol.spa.fl_str_mv |
http://purl.org/redcol/resource_type/TM |
| status_str |
acceptedVersion |
| dc.identifier.uri.none.fl_str_mv |
https://repositorio.unal.edu.co/handle/unal/84841 |
| dc.identifier.instname.spa.fl_str_mv |
Universidad Nacional de Colombia |
| dc.identifier.reponame.spa.fl_str_mv |
Repositorio Institucional Universidad Nacional de Colombia |
| dc.identifier.repourl.spa.fl_str_mv |
https://repositorio.unal.edu.co/ |
| url |
https://repositorio.unal.edu.co/handle/unal/84841 https://repositorio.unal.edu.co/ |
| identifier_str_mv |
Universidad Nacional de Colombia Repositorio Institucional Universidad Nacional de Colombia |
| dc.language.iso.spa.fl_str_mv |
spa |
| language |
spa |
| dc.relation.indexed.spa.fl_str_mv |
RedCol LaReferencia |
| dc.relation.references.spa.fl_str_mv |
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Atribución-NoComercial 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Vanegas López, Juan Gabriel57500c389be4fb638a32d4a7faaaa765Botero Botero, Sergio8570007158169aa7e9d0ec814380de02López Cadavid, Diego Alejandro3c73b1acc14c2e918c4a05ea76d47d71Modelamiento y Análisis Energía Ambiente Economía2023-10-27T13:59:52Z2023-10-27T13:59:52Z2023-10https://repositorio.unal.edu.co/handle/unal/84841Universidad Nacional de ColombiaRepositorio Institucional Universidad Nacional de Colombiahttps://repositorio.unal.edu.co/ilustraciones, diagramasLa globalización ha influido significativamente en el papel determinante que juegan las organizaciones en la búsqueda y conquista de nuevos mercados internacionales. En este contexto, el presente estudio ha desarrollado una metodología comparativa y sistemática para la selección de mercados internacionales mediante el uso de modelos de análisis multicriterio híbridos. Dicha metodología se aplicó a una muestra de 21 empresas dedicadas a la exportación de productos de papel. Para llevar a cabo la comparación de los modelos multicriterio, se utilizaron coeficientes de correlación no paramétricos, y se implementó el método de conteo Borda para determinar los mercados internacionales más convenientes para el sector. Los resultados obtenidos revelaron que los empresarios del sector papelero enfocan sus prioridades de selección de mercados hacia los costos (37,71%) y la logística (36,08%), destacando la importancia de sub-factores relacionados con costos en aduanas y fronteras, tiempo de tránsito, frecuencia y costo de transporte internacional. Asimismo, los resultados de la comparación de modelos demostraron que los enfoques de Evaluación Basada en la Distancia a la Solución Media (EDAS) y Modelo de Suma Ponderada (WSM) obtuvieron los mejores resultados frente al problema planteado. Por último, los resultados obtenidos de los modelos agrupados revelaron que los mercados de Países Bajos, Reino Unido, Bélgica, Alemania y Austria presentaron las mayores similitudes con las necesidades de los empresarios del sector. Estos mercados identificados representan nuevas y prometedoras oportunidades para los empresarios, y se espera que este estudio contribuya como referente en su campo, mejorando la toma de decisiones para aquellos dedicados al sector de papel y cartón. (Texto tomado de la fuente)Globalization has significantly influenced the decisive role played by organizations in the search for and conquest of new international markets. In this context, this study has developed a comparative and systematic methodology for the selection of international markets through the use of hybrid multicriteria analysis models. This methodology was applied to a sample of 21 companies dedicated to the export of paper products. To carry out the comparison of the multi-criteria models, non-parametric correlation coefficients were used, and the Borda counting method was implemented to determine the most convenient international markets for the sector. The results obtained revealed that entrepreneurs in the paper sector focus their market selection priorities on costs (37.71%) and logistics (36.08%), highlighting the importance of sub-factors related to customs and border costs, transit time, frequency, and cost of international transportation. Likewise, the results of the model comparison showed that Evaluation based on Distance from Average Solution (EDAS) and Weighted Sum Model (WSM) approaches obtained the best results for the problem posed. Finally, the results obtained from the clustered models revealed that the markets of the Netherlands, United Kingdom, Belgium, Germany, and Austria presented the greatest similarities with the needs of the sector's entrepreneurs. These identified markets represent new and promising opportunities for entrepreneurs, and it is expected that this study will contribute as a reference in its field, improving decision making for those dedicated to the paper and cardboard sector.MaestríaMagíster en Ingeniería - Ingeniería AdministrativaAdministraciónÁrea Curricular de Ingeniería Administrativa e Ingeniería Industrialxiv páginasapplication/pdfspaUniversidad Nacional de ColombiaMedellín - Minas - Maestría en Ingeniería AdministrativaFacultad de MinasMedellín, ColombiaUniversidad Nacional de Colombia - Sede Medellín650 - Gerencia y servicios auxiliares::658 - Gerencia general380 - Comercio , comunicaciones, transporte::382 - Comercio internacional (Comercio exterior)Empresas internacionalesIndustria del papelInternational business enterprisesPaper industryselección de mercados internacionalesmodelos multicriterioconteo BordaAHPsector de papel y cartóninternational market selectionmulticriteria methodsBorda countAHPpaper and board sectorMetodología sistemática de selección de mercados internacionales: una aplicación comparativa de modelos de análisis multicriterio híbridosSystematic international market selection methodology: a comparative application of hybrid multicriteria analysis modelsTrabajo de grado - Maestríainfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/acceptedVersionTexthttp://purl.org/redcol/resource_type/TMRedColLaReferenciaAghajani, H., Kariznoee, A., y Aghajani, E. 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Law, 8, 125-134.InvestigadoresMaestrosLICENSElicense.txtlicense.txttext/plain; charset=utf-85879https://repositorio.unal.edu.co/bitstream/unal/84841/1/license.txteb34b1cf90b7e1103fc9dfd26be24b4aMD51ORIGINAL1152705981.2023.pdf1152705981.2023.pdfTesis de Maestría Ingeniería Administrativaapplication/pdf3333571https://repositorio.unal.edu.co/bitstream/unal/84841/2/1152705981.2023.pdf770606c2c5c6d8ffbdb9916e2c4ea594MD52THUMBNAIL1152705981.2023.pdf.jpg1152705981.2023.pdf.jpgGenerated Thumbnailimage/jpeg5674https://repositorio.unal.edu.co/bitstream/unal/84841/3/1152705981.2023.pdf.jpg3fd40733271ec455f6445f063e9cbf3bMD53unal/84841oai:repositorio.unal.edu.co:unal/848412023-10-27 23:10:45.636Repositorio Institucional Universidad Nacional de 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