Free tools of e-marketing for web visibility in a dental clinic
Research on the usefulness of social networks in marketing health services was conducted. These communities now have over one billion users worldwide and blogs, which are part of these tools, are a direct, free and dynamic marketing that appeals to consumer’s alternative. The research was aimed to d...
- Autores:
-
Martínez Espitia, Jorge Iván
Sáenz Rodríguez, Adriana del Pilar
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2014
- Institución:
- Universidad Nacional de Colombia
- Repositorio:
- Universidad Nacional de Colombia
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.unal.edu.co:unal/49176
- Acceso en línea:
- https://repositorio.unal.edu.co/handle/unal/49176
http://bdigital.unal.edu.co/42633/
- Palabra clave:
- Comercialización de los servicios de salud
economía en Odontología
Informática odontológica
mercadeo
mercadeo social
economía en atención de salud y organizaciones
economía del comportamiento.
Marketing of Health Services
Economics Dental
Dental Informatics
Marketing
Social Marketing
Health Care Economics and Organizations Economics Behavioural
- Rights
- openAccess
- License
- Atribución-NoComercial 4.0 Internacional
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Free tools of e-marketing for web visibility in a dental clinic |
| title |
Free tools of e-marketing for web visibility in a dental clinic |
| spellingShingle |
Free tools of e-marketing for web visibility in a dental clinic Comercialización de los servicios de salud economía en Odontología Informática odontológica mercadeo mercadeo social economía en atención de salud y organizaciones economía del comportamiento. Marketing of Health Services Economics Dental Dental Informatics Marketing Social Marketing Health Care Economics and Organizations Economics Behavioural |
| title_short |
Free tools of e-marketing for web visibility in a dental clinic |
| title_full |
Free tools of e-marketing for web visibility in a dental clinic |
| title_fullStr |
Free tools of e-marketing for web visibility in a dental clinic |
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Free tools of e-marketing for web visibility in a dental clinic |
| title_sort |
Free tools of e-marketing for web visibility in a dental clinic |
| dc.creator.fl_str_mv |
Martínez Espitia, Jorge Iván Sáenz Rodríguez, Adriana del Pilar |
| dc.contributor.author.spa.fl_str_mv |
Martínez Espitia, Jorge Iván Sáenz Rodríguez, Adriana del Pilar |
| dc.subject.proposal.spa.fl_str_mv |
Comercialización de los servicios de salud economía en Odontología Informática odontológica mercadeo mercadeo social economía en atención de salud y organizaciones economía del comportamiento. Marketing of Health Services Economics Dental Dental Informatics Marketing Social Marketing Health Care Economics and Organizations Economics Behavioural |
| topic |
Comercialización de los servicios de salud economía en Odontología Informática odontológica mercadeo mercadeo social economía en atención de salud y organizaciones economía del comportamiento. Marketing of Health Services Economics Dental Dental Informatics Marketing Social Marketing Health Care Economics and Organizations Economics Behavioural |
| description |
Research on the usefulness of social networks in marketing health services was conducted. These communities now have over one billion users worldwide and blogs, which are part of these tools, are a direct, free and dynamic marketing that appeals to consumer’s alternative. The research was aimed to determine if a blog can improve the website visibility of a company that provides health services in dentistry, to achievethis goal, a plan of virtual marketing was established, for which a blog was designed, was applied processes to improve search positioning, making 10 entries , taking care that were carried out according to key words and specific purposes, 5 Chronologicalsearches on a weekly basis to observe the behaviour of the web blog of investigation were performed. Blog design variables, positioning and demographics of visitors to the site were measured, and these results were tabulated and organized data using histograms, graphs were drawn and this information was obtained outcomes that determine if a blog an alternative that can increase the visibility of a web company that market goods or services in virtual communities, by positioning this post in the first page of the web search engine, making it a free and simple yet reliable and interactive alternative for employers and for users who consult and make decisions to purchase goods or services through this medium. |
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2014 |
| dc.date.issued.spa.fl_str_mv |
2014-07-24 |
| dc.date.accessioned.spa.fl_str_mv |
2019-06-29T08:27:30Z |
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2019-06-29T08:27:30Z |
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Artículo de revista |
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http://purl.org/coar/resource_type/c_2df8fbb1 |
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info:eu-repo/semantics/article |
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info:eu-repo/semantics/publishedVersion |
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http://purl.org/coar/resource_type/c_6501 |
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http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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Text |
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http://purl.org/redcol/resource_type/ART |
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https://repositorio.unal.edu.co/handle/unal/49176 |
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http://bdigital.unal.edu.co/42633/ |
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https://repositorio.unal.edu.co/handle/unal/49176 http://bdigital.unal.edu.co/42633/ |
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spa |
| language |
spa |
| dc.relation.spa.fl_str_mv |
http://revistas.unal.edu.co/index.php/actaodontocol/article/view/44604 |
| dc.relation.ispartof.spa.fl_str_mv |
Universidad Nacional de Colombia Revistas electrónicas UN Acta Odontológica Colombiana Acta Odontológica Colombiana |
| dc.relation.ispartofseries.none.fl_str_mv |
Acta Odontológica Colombiana; Vol. 4, núm. 1 (2014); 39-55 2027-7822 |
| dc.relation.references.spa.fl_str_mv |
Martínez Espitia, Jorge Iván and Sáenz Rodríguez, Adriana del Pilar (2014) Free tools of e-marketing for web visibility in a dental clinic. Acta Odontológica Colombiana; Vol. 4, núm. 1 (2014); 39-55 2027-7822 . |
| dc.rights.spa.fl_str_mv |
Derechos reservados - Universidad Nacional de Colombia |
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http://purl.org/coar/access_right/c_abf2 |
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Atribución-NoComercial 4.0 Internacional |
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http://creativecommons.org/licenses/by-nc/4.0/ |
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info:eu-repo/semantics/openAccess |
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Atribución-NoComercial 4.0 Internacional Derechos reservados - Universidad Nacional de Colombia http://creativecommons.org/licenses/by-nc/4.0/ http://purl.org/coar/access_right/c_abf2 |
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openAccess |
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application/pdf |
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Facultad de Odontología. Universidad Nacional de Colombia. |
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Universidad Nacional de Colombia |
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Atribución-NoComercial 4.0 InternacionalDerechos reservados - Universidad Nacional de Colombiahttp://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Martínez Espitia, Jorge Iván3c3b5b77-cf4f-4edf-8b85-f172a9dd7070300Sáenz Rodríguez, Adriana del Pilar547b416e-27c3-4d24-80d1-1b236e79fa1b3002019-06-29T08:27:30Z2019-06-29T08:27:30Z2014-07-24https://repositorio.unal.edu.co/handle/unal/49176http://bdigital.unal.edu.co/42633/Research on the usefulness of social networks in marketing health services was conducted. These communities now have over one billion users worldwide and blogs, which are part of these tools, are a direct, free and dynamic marketing that appeals to consumer’s alternative. The research was aimed to determine if a blog can improve the website visibility of a company that provides health services in dentistry, to achievethis goal, a plan of virtual marketing was established, for which a blog was designed, was applied processes to improve search positioning, making 10 entries , taking care that were carried out according to key words and specific purposes, 5 Chronologicalsearches on a weekly basis to observe the behaviour of the web blog of investigation were performed. Blog design variables, positioning and demographics of visitors to the site were measured, and these results were tabulated and organized data using histograms, graphs were drawn and this information was obtained outcomes that determine if a blog an alternative that can increase the visibility of a web company that market goods or services in virtual communities, by positioning this post in the first page of the web search engine, making it a free and simple yet reliable and interactive alternative for employers and for users who consult and make decisions to purchase goods or services through this medium.Se realizó una investigación acerca de la utilidad de las redes sociales en la comercialización de los servicios de salud. Estas comunidades cuentan hoy con más de un billón de usuarios en todo el mundo y los blogs, que son parte de estas herramientas, son una alternativa directa, gratuita y dinámica de mercadeo que gusta a los consumidores. La investigación tuvo como fin, determinar cómo posicionar un blog que permita mejorar la visibilidad web de una empresa prestadora de servicios de salud en odontología. Para lograr este objetivo, se estableció un plan de mercadeo virtual, para lo cual se diseñó un blog, se le aplicó procesos de mejora de posicionamiento de búsqueda, realizando 10 entradas, cuidando que fueran realizadas de acuerdo a palabras clave y fines específicos, se realizaron 15 búsquedas cronológicas con periodicidad diaria para observar el comportamiento web del blog objeto de la investigación. Se midieron variables de diseño del blog, de posicionamiento y de demografía de los visitantes al sitio, los datos hallados se tabularon y organizaron por medio de histogramas de frecuencia, se elaboraron gráficas y con esta información se obtuvo resultados que determinan que un blog si es una alternativa que permite aumentar la visibilidad web de una empresa que mercadee bienes o servicios en las comunidades virtuales, al posicionar este blog en la primera página del buscador web, convirtiéndolo en una alternativa gratuita y sencilla para los empresarios y a la vez confiable e interactiva para los usuarios que consultan y toman decisiones de compra de bienes o servicios por este medio.application/pdfspaFacultad de Odontología. Universidad Nacional de Colombia.http://revistas.unal.edu.co/index.php/actaodontocol/article/view/44604Universidad Nacional de Colombia Revistas electrónicas UN Acta Odontológica ColombianaActa Odontológica ColombianaActa Odontológica Colombiana; Vol. 4, núm. 1 (2014); 39-55 2027-7822Martínez Espitia, Jorge Iván and Sáenz Rodríguez, Adriana del Pilar (2014) Free tools of e-marketing for web visibility in a dental clinic. Acta Odontológica Colombiana; Vol. 4, núm. 1 (2014); 39-55 2027-7822 .Free tools of e-marketing for web visibility in a dental clinicArtículo de revistainfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85Texthttp://purl.org/redcol/resource_type/ARTComercialización de los servicios de saludeconomía en OdontologíaInformática odontológicamercadeomercadeo socialeconomía en atención de salud y organizacioneseconomía del comportamiento.Marketing of Health ServicesEconomics DentalDental InformaticsMarketingSocial MarketingHealth Care Economics and Organizations Economics BehaviouralORIGINAL44604-212192-1-PB.pdfapplication/pdf279897https://repositorio.unal.edu.co/bitstream/unal/49176/1/44604-212192-1-PB.pdf052827c85b4bc990c4b9a6beaf3bf0c6MD51THUMBNAIL44604-212192-1-PB.pdf.jpg44604-212192-1-PB.pdf.jpgGenerated Thumbnailimage/jpeg6297https://repositorio.unal.edu.co/bitstream/unal/49176/2/44604-212192-1-PB.pdf.jpg0552589aa41ff48afc765cf92728f3eeMD52unal/49176oai:repositorio.unal.edu.co:unal/491762022-12-14 23:03:06.28Repositorio Institucional Universidad Nacional de Colombiarepositorio_nal@unal.edu.co |