Organic purchasing factors and consumer classification through their preferences in the metropolitan area of Lima, Peru

The analysis of organic-product consumer behavior deals primarily with preferences. There is a need to better understand the predictors that determine consumer choices when purchasing organic products. Metropolitan Lima was chosen as the study location. The structured questionnaire involved intervie...

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Autores:
Higuchi, Angie
Avadi, Angel
Tipo de recurso:
Article of journal
Fecha de publicación:
2015
Institución:
Universidad Nacional de Colombia
Repositorio:
Universidad Nacional de Colombia
Idioma:
spa
OAI Identifier:
oai:repositorio.unal.edu.co:unal/58524
Acceso en línea:
https://repositorio.unal.edu.co/handle/unal/58524
http://bdigital.unal.edu.co/55307/
Palabra clave:
57 Ciencias de la vida; Biología / Life sciences; biology
58 Plantas / Plants
food merchandising
consumer behaviour
market research
organic foods
Rights
openAccess
License
Atribución-NoComercial 4.0 Internacional
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repository_id_str
spelling Atribución-NoComercial 4.0 InternacionalDerechos reservados - Universidad Nacional de Colombiahttp://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Higuchi, Angiebac8e4c2-68da-45c4-86bf-49bc565de251300Avadi, Angeld13438cb-2093-4550-8582-6f6556b1a9883002019-07-02T14:19:16Z2019-07-02T14:19:16Z2015-05-01ISSN: 2357-3732https://repositorio.unal.edu.co/handle/unal/58524http://bdigital.unal.edu.co/55307/The analysis of organic-product consumer behavior deals primarily with preferences. There is a need to better understand the predictors that determine consumer choices when purchasing organic products. Metropolitan Lima was chosen as the study location. The structured questionnaire involved interviews with 547 organic consumers of the metropolitan area of Lima, Peru. A principal component analysis and a cluster analysis were used to assess the underlying opinions of consumers of organic products. The results revealed that decisions to purchase organic products in the future were mainly influenced by factors such as health and quality perceptions. Moreover, profiling the clusters as naturalites, drifters (midlevel) and LOHAS (core level) confirmed the results. The link between health and environment, among other benefits, should be strengthened through communication strategies to increase interest from consumers.application/pdfspaUniversidad Nacional de Colombiahttp://www.revistas.unal.edu.co/index.php/agrocol/article/view/50013Universidad Nacional de Colombia Revistas electrónicas UN Agronomía ColombianaAgronomía ColombianaHiguchi, Angie and Avadi, Angel (2015) Organic purchasing factors and consumer classification through their preferences in the metropolitan area of Lima, Peru. Agronomía Colombiana, 33 (2). pp. 271-279. ISSN 2357-373257 Ciencias de la vida; Biología / Life sciences; biology58 Plantas / Plantsfood merchandisingconsumer behaviourmarket researchorganic foodsOrganic purchasing factors and consumer classification through their preferences in the metropolitan area of Lima, PeruArtículo de revistainfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85Texthttp://purl.org/redcol/resource_type/ARTORIGINALagron.colomb.v33n2.50013.pdfapplication/pdf235011https://repositorio.unal.edu.co/bitstream/unal/58524/1/agron.colomb.v33n2.50013.pdf514b20a41df115b482c1d83f0e69d780MD51THUMBNAILagron.colomb.v33n2.50013.pdf.jpgagron.colomb.v33n2.50013.pdf.jpgGenerated Thumbnailimage/jpeg9213https://repositorio.unal.edu.co/bitstream/unal/58524/2/agron.colomb.v33n2.50013.pdf.jpg6cd7e2bddf6ac7a92d8ef3f697328095MD52unal/58524oai:repositorio.unal.edu.co:unal/585242023-03-28 23:07:39.122Repositorio Institucional Universidad Nacional de Colombiarepositorio_nal@unal.edu.co
dc.title.spa.fl_str_mv Organic purchasing factors and consumer classification through their preferences in the metropolitan area of Lima, Peru
title Organic purchasing factors and consumer classification through their preferences in the metropolitan area of Lima, Peru
spellingShingle Organic purchasing factors and consumer classification through their preferences in the metropolitan area of Lima, Peru
57 Ciencias de la vida; Biología / Life sciences; biology
58 Plantas / Plants
food merchandising
consumer behaviour
market research
organic foods
title_short Organic purchasing factors and consumer classification through their preferences in the metropolitan area of Lima, Peru
title_full Organic purchasing factors and consumer classification through their preferences in the metropolitan area of Lima, Peru
title_fullStr Organic purchasing factors and consumer classification through their preferences in the metropolitan area of Lima, Peru
title_full_unstemmed Organic purchasing factors and consumer classification through their preferences in the metropolitan area of Lima, Peru
title_sort Organic purchasing factors and consumer classification through their preferences in the metropolitan area of Lima, Peru
dc.creator.fl_str_mv Higuchi, Angie
Avadi, Angel
dc.contributor.author.spa.fl_str_mv Higuchi, Angie
Avadi, Angel
dc.subject.ddc.spa.fl_str_mv 57 Ciencias de la vida; Biología / Life sciences; biology
58 Plantas / Plants
topic 57 Ciencias de la vida; Biología / Life sciences; biology
58 Plantas / Plants
food merchandising
consumer behaviour
market research
organic foods
dc.subject.proposal.spa.fl_str_mv food merchandising
consumer behaviour
market research
organic foods
description The analysis of organic-product consumer behavior deals primarily with preferences. There is a need to better understand the predictors that determine consumer choices when purchasing organic products. Metropolitan Lima was chosen as the study location. The structured questionnaire involved interviews with 547 organic consumers of the metropolitan area of Lima, Peru. A principal component analysis and a cluster analysis were used to assess the underlying opinions of consumers of organic products. The results revealed that decisions to purchase organic products in the future were mainly influenced by factors such as health and quality perceptions. Moreover, profiling the clusters as naturalites, drifters (midlevel) and LOHAS (core level) confirmed the results. The link between health and environment, among other benefits, should be strengthened through communication strategies to increase interest from consumers.
publishDate 2015
dc.date.issued.spa.fl_str_mv 2015-05-01
dc.date.accessioned.spa.fl_str_mv 2019-07-02T14:19:16Z
dc.date.available.spa.fl_str_mv 2019-07-02T14:19:16Z
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dc.identifier.issn.spa.fl_str_mv ISSN: 2357-3732
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dc.relation.ispartof.spa.fl_str_mv Universidad Nacional de Colombia Revistas electrónicas UN Agronomía Colombiana
Agronomía Colombiana
dc.relation.references.spa.fl_str_mv Higuchi, Angie and Avadi, Angel (2015) Organic purchasing factors and consumer classification through their preferences in the metropolitan area of Lima, Peru. Agronomía Colombiana, 33 (2). pp. 271-279. ISSN 2357-3732
dc.rights.spa.fl_str_mv Derechos reservados - Universidad Nacional de Colombia
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.license.spa.fl_str_mv Atribución-NoComercial 4.0 Internacional
dc.rights.uri.spa.fl_str_mv http://creativecommons.org/licenses/by-nc/4.0/
dc.rights.accessrights.spa.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv Atribución-NoComercial 4.0 Internacional
Derechos reservados - Universidad Nacional de Colombia
http://creativecommons.org/licenses/by-nc/4.0/
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
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dc.publisher.spa.fl_str_mv Universidad Nacional de Colombia
institution Universidad Nacional de Colombia
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repository.name.fl_str_mv Repositorio Institucional Universidad Nacional de Colombia
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