Analysis of social factors and their relationship with perceived risk for e-commerce purchases
Many purchasing decisions have an associated level of risk deriving from the uncertain environment facing the buyer and the possible negative consequences of an online purchase. Through an empirical study, using a regression analysis of latent variables and the ordinary Partial Least Squares (PLS) o...
- Autores:
-
Sánchez-Alzate, James Ariel
Sánchez-Torres, Javier A.
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2017
- Institución:
- Universidad Nacional de Colombia
- Repositorio:
- Universidad Nacional de Colombia
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.unal.edu.co:unal/60430
- Acceso en línea:
- https://repositorio.unal.edu.co/handle/unal/60430
http://bdigital.unal.edu.co/58762/
- Palabra clave:
- 62 Ingeniería y operaciones afines / Engineering
E-commerce risks
Purchase intention
Internet
Social Influence
Web reputation
Riesgo electrónico
Intensión de compra
Internet
Influencia social
Reputación web
- Rights
- openAccess
- License
- Atribución-NoComercial 4.0 Internacional
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Atribución-NoComercial 4.0 InternacionalDerechos reservados - Universidad Nacional de Colombiahttp://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Sánchez-Alzate, James Ariel5d677942-4766-40c1-83dd-feff6b503afe300Sánchez-Torres, Javier A.38f411ae-39ae-4cb4-b065-79e668dc48153002019-07-02T18:18:01Z2019-07-02T18:18:01Z2017-01-01ISSN: 2346-2183https://repositorio.unal.edu.co/handle/unal/60430http://bdigital.unal.edu.co/58762/Many purchasing decisions have an associated level of risk deriving from the uncertain environment facing the buyer and the possible negative consequences of an online purchase. Through an empirical study, using a regression analysis of latent variables and the ordinary Partial Least Squares (PLS) optimization technique, a model that represents the relationship between customer orientation, social influence, reputation, privacy and how they affect the perceived risk, is proposed. The purpose of this is to enable companies to develop more effective methods of reducing this barrier and create strategies to increase purchases through e-commerce.Gran parte de las decisiones de compra tienen asociado un nivel de riesgo procedente del ambiente incierto al que se enfrenta el comprador, así como de las posibles consecuencias negativas que puedan producirse. A través de un estudio empírico, y mediante un análisis de regresión de variables latentes por medio de la técnica de optimización de mínimos cuadrados ordinarios (PLS), se propone un modelo que represente las relaciones entre la orientación del cliente, la influencia social, la reputación, la privacidad y cómo estas afectan el riesgo percibido; esto con el fin de permitir a las empresas elaborar estrategias más efectivas para atenuar esta barrera y con ello, el aumento de las compras por canales de comercio electrónico.application/pdfspaUniversidad Nacional de Colombia (Sede Medellín). Facultad de Minas.https://revistas.unal.edu.co/index.php/dyna/article/view/54161Universidad Nacional de Colombia Revistas electrónicas UN DynaDynaSánchez-Alzate, James Ariel and Sánchez-Torres, Javier A. (2017) Analysis of social factors and their relationship with perceived risk for e-commerce purchases. DYNA, 84 (200). pp. 335-341. ISSN 2346-218362 Ingeniería y operaciones afines / EngineeringE-commerce risksPurchase intentionInternetSocial InfluenceWeb reputationRiesgo electrónicoIntensión de compraInternetInfluencia socialReputación webAnalysis of social factors and their relationship with perceived risk for e-commerce purchasesArtículo de revistainfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85Texthttp://purl.org/redcol/resource_type/ARTORIGINAL54161-322592-2-PB.pdfapplication/pdf537859https://repositorio.unal.edu.co/bitstream/unal/60430/1/54161-322592-2-PB.pdf9bb3794fd5f547f14264830deb94d0f9MD51THUMBNAIL54161-322592-2-PB.pdf.jpg54161-322592-2-PB.pdf.jpgGenerated Thumbnailimage/jpeg9766https://repositorio.unal.edu.co/bitstream/unal/60430/2/54161-322592-2-PB.pdf.jpg37dba2189bb38a24e3ef91a2d133f9c0MD52unal/60430oai:repositorio.unal.edu.co:unal/604302024-04-13 23:10:34.798Repositorio Institucional Universidad Nacional de Colombiarepositorio_nal@unal.edu.co |
| dc.title.spa.fl_str_mv |
Analysis of social factors and their relationship with perceived risk for e-commerce purchases |
| title |
Analysis of social factors and their relationship with perceived risk for e-commerce purchases |
| spellingShingle |
Analysis of social factors and their relationship with perceived risk for e-commerce purchases 62 Ingeniería y operaciones afines / Engineering E-commerce risks Purchase intention Internet Social Influence Web reputation Riesgo electrónico Intensión de compra Internet Influencia social Reputación web |
| title_short |
Analysis of social factors and their relationship with perceived risk for e-commerce purchases |
| title_full |
Analysis of social factors and their relationship with perceived risk for e-commerce purchases |
| title_fullStr |
Analysis of social factors and their relationship with perceived risk for e-commerce purchases |
| title_full_unstemmed |
Analysis of social factors and their relationship with perceived risk for e-commerce purchases |
| title_sort |
Analysis of social factors and their relationship with perceived risk for e-commerce purchases |
| dc.creator.fl_str_mv |
Sánchez-Alzate, James Ariel Sánchez-Torres, Javier A. |
| dc.contributor.author.spa.fl_str_mv |
Sánchez-Alzate, James Ariel Sánchez-Torres, Javier A. |
| dc.subject.ddc.spa.fl_str_mv |
62 Ingeniería y operaciones afines / Engineering |
| topic |
62 Ingeniería y operaciones afines / Engineering E-commerce risks Purchase intention Internet Social Influence Web reputation Riesgo electrónico Intensión de compra Internet Influencia social Reputación web |
| dc.subject.proposal.spa.fl_str_mv |
E-commerce risks Purchase intention Internet Social Influence Web reputation Riesgo electrónico Intensión de compra Internet Influencia social Reputación web |
| description |
Many purchasing decisions have an associated level of risk deriving from the uncertain environment facing the buyer and the possible negative consequences of an online purchase. Through an empirical study, using a regression analysis of latent variables and the ordinary Partial Least Squares (PLS) optimization technique, a model that represents the relationship between customer orientation, social influence, reputation, privacy and how they affect the perceived risk, is proposed. The purpose of this is to enable companies to develop more effective methods of reducing this barrier and create strategies to increase purchases through e-commerce. |
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2017 |
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2017-01-01 |
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2019-07-02T18:18:01Z |
| dc.date.available.spa.fl_str_mv |
2019-07-02T18:18:01Z |
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Artículo de revista |
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http://purl.org/coar/resource_type/c_2df8fbb1 |
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info:eu-repo/semantics/article |
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Text |
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publishedVersion |
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ISSN: 2346-2183 |
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https://repositorio.unal.edu.co/handle/unal/60430 |
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http://bdigital.unal.edu.co/58762/ |
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ISSN: 2346-2183 |
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https://repositorio.unal.edu.co/handle/unal/60430 http://bdigital.unal.edu.co/58762/ |
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spa |
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spa |
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https://revistas.unal.edu.co/index.php/dyna/article/view/54161 |
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Universidad Nacional de Colombia Revistas electrónicas UN Dyna Dyna |
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Sánchez-Alzate, James Ariel and Sánchez-Torres, Javier A. (2017) Analysis of social factors and their relationship with perceived risk for e-commerce purchases. DYNA, 84 (200). pp. 335-341. ISSN 2346-2183 |
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Derechos reservados - Universidad Nacional de Colombia |
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Atribución-NoComercial 4.0 Internacional |
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info:eu-repo/semantics/openAccess |
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