Analysis of social factors and their relationship with perceived risk for e-commerce purchases

Many purchasing decisions have an associated level of risk deriving from the uncertain environment facing the buyer and the possible negative consequences of an online purchase. Through an empirical study, using a regression analysis of latent variables and the ordinary Partial Least Squares (PLS) o...

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Autores:
Sánchez-Alzate, James Ariel
Sánchez-Torres, Javier A.
Tipo de recurso:
Article of journal
Fecha de publicación:
2017
Institución:
Universidad Nacional de Colombia
Repositorio:
Universidad Nacional de Colombia
Idioma:
spa
OAI Identifier:
oai:repositorio.unal.edu.co:unal/60430
Acceso en línea:
https://repositorio.unal.edu.co/handle/unal/60430
http://bdigital.unal.edu.co/58762/
Palabra clave:
62 Ingeniería y operaciones afines / Engineering
E-commerce risks
Purchase intention
Internet
Social Influence
Web reputation
Riesgo electrónico
Intensión de compra
Internet
Influencia social
Reputación web
Rights
openAccess
License
Atribución-NoComercial 4.0 Internacional
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network_name_str Universidad Nacional de Colombia
repository_id_str
spelling Atribución-NoComercial 4.0 InternacionalDerechos reservados - Universidad Nacional de Colombiahttp://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Sánchez-Alzate, James Ariel5d677942-4766-40c1-83dd-feff6b503afe300Sánchez-Torres, Javier A.38f411ae-39ae-4cb4-b065-79e668dc48153002019-07-02T18:18:01Z2019-07-02T18:18:01Z2017-01-01ISSN: 2346-2183https://repositorio.unal.edu.co/handle/unal/60430http://bdigital.unal.edu.co/58762/Many purchasing decisions have an associated level of risk deriving from the uncertain environment facing the buyer and the possible negative consequences of an online purchase. Through an empirical study, using a regression analysis of latent variables and the ordinary Partial Least Squares (PLS) optimization technique, a model that represents the relationship between customer orientation, social influence, reputation, privacy and how they affect the perceived risk, is proposed. The purpose of this is to enable companies to develop more effective methods of reducing this barrier and create strategies to increase purchases through e-commerce.Gran parte de las decisiones de compra tienen asociado un nivel de riesgo procedente del ambiente incierto al que se enfrenta el comprador, así como de las posibles consecuencias negativas que puedan producirse. A través de un estudio empírico, y mediante un análisis de regresión de variables latentes por medio de la técnica de optimización de mínimos cuadrados ordinarios (PLS), se propone un modelo que represente las relaciones entre la orientación del cliente, la influencia social, la reputación, la privacidad y cómo estas afectan el riesgo percibido; esto con el fin de permitir a las empresas elaborar estrategias más efectivas para atenuar esta barrera y con ello, el aumento de las compras por canales de comercio electrónico.application/pdfspaUniversidad Nacional de Colombia (Sede Medellín). Facultad de Minas.https://revistas.unal.edu.co/index.php/dyna/article/view/54161Universidad Nacional de Colombia Revistas electrónicas UN DynaDynaSánchez-Alzate, James Ariel and Sánchez-Torres, Javier A. (2017) Analysis of social factors and their relationship with perceived risk for e-commerce purchases. DYNA, 84 (200). pp. 335-341. ISSN 2346-218362 Ingeniería y operaciones afines / EngineeringE-commerce risksPurchase intentionInternetSocial InfluenceWeb reputationRiesgo electrónicoIntensión de compraInternetInfluencia socialReputación webAnalysis of social factors and their relationship with perceived risk for e-commerce purchasesArtículo de revistainfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85Texthttp://purl.org/redcol/resource_type/ARTORIGINAL54161-322592-2-PB.pdfapplication/pdf537859https://repositorio.unal.edu.co/bitstream/unal/60430/1/54161-322592-2-PB.pdf9bb3794fd5f547f14264830deb94d0f9MD51THUMBNAIL54161-322592-2-PB.pdf.jpg54161-322592-2-PB.pdf.jpgGenerated Thumbnailimage/jpeg9766https://repositorio.unal.edu.co/bitstream/unal/60430/2/54161-322592-2-PB.pdf.jpg37dba2189bb38a24e3ef91a2d133f9c0MD52unal/60430oai:repositorio.unal.edu.co:unal/604302024-04-13 23:10:34.798Repositorio Institucional Universidad Nacional de Colombiarepositorio_nal@unal.edu.co
dc.title.spa.fl_str_mv Analysis of social factors and their relationship with perceived risk for e-commerce purchases
title Analysis of social factors and their relationship with perceived risk for e-commerce purchases
spellingShingle Analysis of social factors and their relationship with perceived risk for e-commerce purchases
62 Ingeniería y operaciones afines / Engineering
E-commerce risks
Purchase intention
Internet
Social Influence
Web reputation
Riesgo electrónico
Intensión de compra
Internet
Influencia social
Reputación web
title_short Analysis of social factors and their relationship with perceived risk for e-commerce purchases
title_full Analysis of social factors and their relationship with perceived risk for e-commerce purchases
title_fullStr Analysis of social factors and their relationship with perceived risk for e-commerce purchases
title_full_unstemmed Analysis of social factors and their relationship with perceived risk for e-commerce purchases
title_sort Analysis of social factors and their relationship with perceived risk for e-commerce purchases
dc.creator.fl_str_mv Sánchez-Alzate, James Ariel
Sánchez-Torres, Javier A.
dc.contributor.author.spa.fl_str_mv Sánchez-Alzate, James Ariel
Sánchez-Torres, Javier A.
dc.subject.ddc.spa.fl_str_mv 62 Ingeniería y operaciones afines / Engineering
topic 62 Ingeniería y operaciones afines / Engineering
E-commerce risks
Purchase intention
Internet
Social Influence
Web reputation
Riesgo electrónico
Intensión de compra
Internet
Influencia social
Reputación web
dc.subject.proposal.spa.fl_str_mv E-commerce risks
Purchase intention
Internet
Social Influence
Web reputation
Riesgo electrónico
Intensión de compra
Internet
Influencia social
Reputación web
description Many purchasing decisions have an associated level of risk deriving from the uncertain environment facing the buyer and the possible negative consequences of an online purchase. Through an empirical study, using a regression analysis of latent variables and the ordinary Partial Least Squares (PLS) optimization technique, a model that represents the relationship between customer orientation, social influence, reputation, privacy and how they affect the perceived risk, is proposed. The purpose of this is to enable companies to develop more effective methods of reducing this barrier and create strategies to increase purchases through e-commerce.
publishDate 2017
dc.date.issued.spa.fl_str_mv 2017-01-01
dc.date.accessioned.spa.fl_str_mv 2019-07-02T18:18:01Z
dc.date.available.spa.fl_str_mv 2019-07-02T18:18:01Z
dc.type.spa.fl_str_mv Artículo de revista
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dc.type.content.spa.fl_str_mv Text
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format http://purl.org/coar/resource_type/c_6501
status_str publishedVersion
dc.identifier.issn.spa.fl_str_mv ISSN: 2346-2183
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dc.identifier.eprints.spa.fl_str_mv http://bdigital.unal.edu.co/58762/
identifier_str_mv ISSN: 2346-2183
url https://repositorio.unal.edu.co/handle/unal/60430
http://bdigital.unal.edu.co/58762/
dc.language.iso.spa.fl_str_mv spa
language spa
dc.relation.spa.fl_str_mv https://revistas.unal.edu.co/index.php/dyna/article/view/54161
dc.relation.ispartof.spa.fl_str_mv Universidad Nacional de Colombia Revistas electrónicas UN Dyna
Dyna
dc.relation.references.spa.fl_str_mv Sánchez-Alzate, James Ariel and Sánchez-Torres, Javier A. (2017) Analysis of social factors and their relationship with perceived risk for e-commerce purchases. DYNA, 84 (200). pp. 335-341. ISSN 2346-2183
dc.rights.spa.fl_str_mv Derechos reservados - Universidad Nacional de Colombia
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.license.spa.fl_str_mv Atribución-NoComercial 4.0 Internacional
dc.rights.uri.spa.fl_str_mv http://creativecommons.org/licenses/by-nc/4.0/
dc.rights.accessrights.spa.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv Atribución-NoComercial 4.0 Internacional
Derechos reservados - Universidad Nacional de Colombia
http://creativecommons.org/licenses/by-nc/4.0/
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.mimetype.spa.fl_str_mv application/pdf
dc.publisher.spa.fl_str_mv Universidad Nacional de Colombia (Sede Medellín). Facultad de Minas.
institution Universidad Nacional de Colombia
bitstream.url.fl_str_mv https://repositorio.unal.edu.co/bitstream/unal/60430/1/54161-322592-2-PB.pdf
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repository.name.fl_str_mv Repositorio Institucional Universidad Nacional de Colombia
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