How Do Female and Male Consumers Respond to a "Pink Tax"?

ilustraciones, fotografías

Autores:: Barrera Bello, Laura Nataly

Tipo de recurso:

Fecha de publicación:: 2021

Institución:: Universidad Nacional de Colombia

Repositorio:: Universidad Nacional de Colombia

Idioma:: eng

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dc.title.eng.fl_str_mv	How Do Female and Male Consumers Respond to a "Pink Tax"?
dc.title.translated.spa.fl_str_mv	¿Cómo responden los consumidores femeninos y masculinos al "impuesto rosa"?
title	How Do Female and Male Consumers Respond to a "Pink Tax"?
spellingShingle	How Do Female and Male Consumers Respond to a "Pink Tax"? 330 - Economía::332 - Economía financiera Pink-Tax Consumer response Price-fairness perception Impuesto-Rosa Comportamiento del consumidor Percepción de precio justo Tributación Mujer
title_short	How Do Female and Male Consumers Respond to a "Pink Tax"?
title_full	How Do Female and Male Consumers Respond to a "Pink Tax"?
title_fullStr	How Do Female and Male Consumers Respond to a "Pink Tax"?
title_full_unstemmed	How Do Female and Male Consumers Respond to a "Pink Tax"?
title_sort	How Do Female and Male Consumers Respond to a "Pink Tax"?
dc.creator.fl_str_mv	Barrera Bello, Laura Nataly
dc.contributor.advisor.none.fl_str_mv	Eisend, Martin Osorio Ramírez, Carlos
dc.contributor.author.none.fl_str_mv	Barrera Bello, Laura Nataly
dc.subject.ddc.spa.fl_str_mv	330 - Economía::332 - Economía financiera
topic	330 - Economía::332 - Economía financiera Pink-Tax Consumer response Price-fairness perception Impuesto-Rosa Comportamiento del consumidor Percepción de precio justo Tributación Mujer
dc.subject.proposal.eng.fl_str_mv	Pink-Tax Consumer response Price-fairness perception
dc.subject.proposal.spa.fl_str_mv	Impuesto-Rosa Comportamiento del consumidor Percepción de precio justo
dc.subject.unesco.spa.fl_str_mv	Tributación Mujer
description	ilustraciones, fotografías
publishDate	2021
dc.date.accessioned.none.fl_str_mv	2021-12-14T15:44:34Z
dc.date.available.none.fl_str_mv	2021-12-14T15:44:34Z
dc.date.issued.none.fl_str_mv	2021-12-14
dc.type.spa.fl_str_mv	Trabajo de grado - Maestría
dc.type.driver.spa.fl_str_mv	info:eu-repo/semantics/masterThesis
dc.type.version.spa.fl_str_mv	info:eu-repo/semantics/acceptedVersion
dc.type.content.spa.fl_str_mv	Text
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dc.identifier.instname.spa.fl_str_mv	Universidad Nacional de Colombia
dc.identifier.reponame.spa.fl_str_mv	Repositorio Institucional Universidad Nacional de Colombia
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url	https://repositorio.unal.edu.co/handle/unal/80778 https://repositorio.unal.edu.co/
identifier_str_mv	Universidad Nacional de Colombia Repositorio Institucional Universidad Nacional de Colombia
dc.language.iso.spa.fl_str_mv	eng
language	eng
dc.relation.references.spa.fl_str_mv	Ababneh, K. I., Hackett, R. D. and Schat, A. C. H. (2014) ‘The Role of Attributions and Fairness in Understanding Job Applicant Reactions to Selection Procedures and Decisions’, Journal of Business and Psychology, 29(1), pp. 111–129. doi: 10.1007/s10869-013-9304-y. Ajzen, I. (1982) ‘Equity in Attitude Formation and Change’, in Equity and Justice in Social Behavior. Elsevier, pp. 161–186. doi: 10.1016/b978-0-12-299580-4.50011-2. An der Heiden, I. and Wersig, M. (2017) ‘Preisdifferenzierung nach Geschlecht in Deutschland’, Antidiskriminierungsstelle des Bundes, pp. 1–204. Baker, M. and Hart, S. (2008) The Marketing Book, The Marketing Book: Sixth Edition. Routledge. doi: 10.4324/9780080942544. Bodea, T. (2014) Segmentation, Revenue Management and Pricing Analytics, Segmentation, Revenue Management and Pricing Analytics. Routledge. doi: 10.4324/9780203802151. Brouwers, S. S. (2010) ‘A Guy Walks Into a Bar: Gender Discriminatory Pricing and Admission Policies in Las Vegas Establishments’, Nevada Law Journal, 11(1), pp. 201–223. Available at: http://www.mandalaybay.com/thingstodo/pavilion. (Accessed: 12 February 2021). Bruner II, G. C. (2012) Marketing Scales Handbook. Bruner II, G. C. (2019) Marketing Scales Handbook: multi-item measures for consumer insight research - volume X. Campbell, M. C. (1999) Perceptions of Price Unfairness: Antecedents and Consequences, Source: Journal of Marketing Research. Choi, C., Joe, S. J. and Mattila, A. S. (2018) ‘Reference Price and Its Asymmetric Effects on Price Evaluations: The Moderating Role of Gender’, Cornell Hospitality Quarterly, pp. 189–194. doi: 10.1177/1938965517719266. Council of the European Union (2004) implementing the principle of equal treatment between men and women in the access to and supply of goods and services. Official Journal of the European Union. Available at: https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:32004L0113&from=EN (Accessed: 4 February 2021). Diller, H. (2008) ‘Price fairness’, Journal of Product and Brand Management, 17(5), pp. 353–355. doi: 10.1108/10610420810896103. Duesterhaus, M. et al. (2011) ‘The Cost of Doing Femininity: Gendered Disparities in Pricing of Personal Care Products and Services’, Gender Issues, 28(4), pp. 175–191. doi: 10.1007/s12147-011-9106-3. Eckel, C. C. and Grossman, P. J. (1996) ‘The relative price of fairness: Gender differences in a punishment game’, Journal of Economic Behavior and Organization. North-Holland, 30(2), pp. 143–158. doi: 10.1016/S0167-2681(96)00854-2. Eisend, M. (2010) ‘A meta-analysis of gender roles in advertising’, Journal of the Academy of Marketing Science. Springer, 38(4), pp. 418–440. doi: 10.1007/s11747-009-0181-x. Eisend, M. and Kuss, A. (2019) Research Methodology in Marketing, Research Methodology in Marketing. doi: 10.1007/978-3-030-10794-9. FACUA (2018) Maquinillas de afeitar ‘para mujeres’: idénticas al resto pero hasta un 171% más caras, denuncia FACUA. Available at: https://www.facua.org/es/noticia.php?Id=12552 (Accessed: 4 February 2021). Federal Anti-Discrimination Agency (2017) ‘Gender Pricing in Germany’. Berlin: Antidiskriminierungsstelle des Bundes. Available at: https://www.antidiskriminierungsstelle.de/ (Accessed: 5 January 2021). Federal Anti-Discrimination Agency (2019) ‘Guide to the General Equal Treatment Act Explanations and Examples’. Berlin: Antidiskriminierungsstelle des Bundes. Available at: https://www.antidiskriminierungsstelle.de/ (Accessed: 9 January 2021). Ferrell, O. C. et al. (2018) ‘Expectations and Attitudes Toward Gender-Based Price Discrimination’, Journal of Business Ethics. Springer Netherlands, 152(4), pp. 1015–1032. doi: 10.1007/s10551-016-3300-x. Fine, C. and Rush, E. (2018) ‘“Why Does all the Girls have to Buy Pink Stuff?” The Ethics and Science of the Gendered Toy Marketing Debate’, Journal of Business Ethics. Springer Netherlands, 149(4), pp. 769–784. doi: 10.1007/s10551-016-3080-3. Fitzpatrick, A. (2017) ‘Shopping while female: Who pays higher prices and why’, American Economic Review, 107(5), pp. 146–149. doi: 10.1257/aer.p20171127. Funk, D. and Oly Ndubisi, N. (2006) ‘Colour and product choice: A study of gender roles’, Management Research News. Emerald Group Publishing Limited, 29, pp. 41–52. doi: 10.1108/01409170610645439. Garson, G. D. (2012) ‘Testing statistical assumptions’, Testing Statistical Assumptions. Homburg, C., Totzek, D. and Krämer, M. (2013) ‘How price complexity takes its toll: The neglected role of a simplicity bias and fairness in price evaluations’. doi: 10.1016/j.jbusres.2013.05.049. Huppertz, J. W., Arenson, S. J. and Evans, R. H. (1978) ‘Application of Equity Buyer-Seller Exchange Theory Situations’, Journal of Marketing Research, 15(2), pp. 250–260. Kelley, H. H. and Michela, J. L. (1980) ‘Attribution Theory and Research’, Annual Review of Psychology. Oxford, UK: Wiley-Blackwell, 31(1), pp. 457–501. doi: 10.1146/annurev.ps.31.020180.002325. Lee, S., Baumgartner, H. and Winterich, K. P. (2018) ‘Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness’, Journal of Consumer Psychology. Wiley-Blackwell, 28(3), pp. 412–436. doi: 10.1002/jcpy.1028. Lieven, T. and Hildebrand, C. (2016) ‘The impact of brand gender on brand equity: Findings from a large-scale cross-cultural study in ten countries’, International Marketing Review. Emerald Group Publishing Ltd., 33(2), pp. 178–195. doi: 10.1108/IMR-08-2014-0276. Lisa E. Bolton, Luk Warlop and Joseph W. Alba (2003) ‘Consumer Perceptions of Price (Un)Fairness’, Journal of Consumer Research, 29(4), pp. 474–491. Available at: http://www.jstor.org/stable/10.1086/346244. Malc, D., Mumel, D. and Pisnik, A. (2016) ‘Exploring price fairness perceptions and their influence on consumer behavior ☆’. doi: 10.1016/j.jbusres.2016.03.031. Manzano-Antón, R., Martínez-Navarro, G. and Gavilán-Bouzas, D. (2018) ‘Gender identity, consumption and price discrimination’, Revista Latina de Comunicacion Social, 73, pp. 385–400. doi: 10.4185/RLCS-2018-1261. Maxwell, S. (2002) ‘Rule-based price fairness and its effect on willingness to purchase’, Journal of Economic Psychology, 23(2), pp. 191–212. doi: 10.1016/S0167-4870(02)00063-6. Maxwell, S. (2008) ‘Fair price: Research outside marketing’, Journal of Product and Brand Management. Emerald Group Publishing Limited, pp. 497–503. doi: 10.1108/10610420810916399. Mortimer, G. and Clarke, P. (2011a) ‘Supermarket consumers and gender differences relating to their perceived importance levels of store characteristics’. doi: 10.1016/j.jretconser.2011.08.007. Mortimer, G. and Clarke, P. (2011b) ‘Supermarket consumers and gender differences relating to their perceived importance levels of store characteristics’, Journal of Retailing and Consumer Services. Pergamon, 18(6), pp. 575–585. doi: 10.1016/j.jretconser.2011.08.007. Orth, U. R. and Holancova, D. (2004) ‘Men’s and women’s responses to sex role portrayals in advertisements’, International Journal of Research in Marketing. North-Holland, 21(1), pp. 77–88. doi: 10.1016/j.ijresmar.2003.05.003. Perdue, B. C. and Summers, J. O. (1986) ‘Checking the Success of Manipulations in Marketing Experiments’, Journal of Marketing Research, 23(4), p. 317. doi: 10.2307/3151807. Plakoyiannaki, E. and Zotos, Y. (2009) ‘Female role stereotypes in print advertising: Identifying associations with magazine and product categories’, European Journal of Marketing. Emerald Group Publishing Limited, 43(11), pp. 1411–1434. doi: 10.1108/03090560910989966. Richards, T. J., Liaukonyte, J. and Streletskaya, N. A. (2016) ‘Personalized pricing and price fairness’, International Journal of Industrial Organization. Elsevier Inc., 44, pp. 138–153. doi: 10.1016/j.ijindorg.2015.11.004. Robertson, K. and Davidson, J. (2013) ‘Gender-Role Stereotypes in Integrated Social Marketing Communication: Influence on Attitudes towards the Ad’, Australasian Marketing Journal. SAGE PublicationsSage UK: London, England, 21(3), pp. 168–175. doi: 10.1016/j.ausmj.2013.05.001. Schmeiser, H., Störmer, T. and Wagner, J. (2014) ‘Unisex insurance pricing: Consumers’ perception and market implications’, Geneva Papers on Risk and Insurance: Issues and Practice. Palgrave Macmillan Ltd., 39(2), pp. 322–350. doi: 10.1057/gpp.2013.24. Shy, O. (2008) How to price: A guide to pricing techniques and yield management, How to Price: A Guide to Pricing Techniques and Yield Management. Cambridge University Press. doi: 10.1017/CBO9780511754005. Stevens, J. L. and Shanahan, K. J. (2017) ‘Structured Abstract: Anger, Willingness, or Clueless? Understanding Why Women Pay a Pink Tax on the Products They Consume’, in, pp. 571–575. doi: 10.1007/978-3-319-45596-9_108. Stokburger-Sauer, N. E. and Teichmann, K. (2013) ‘Is luxury just a female thing? The role of gender in luxury brand consumption’, Journal of Business Research. Elsevier, 66(7), pp. 889–896. doi: 10.1016/j.jbusres.2011.12.007. United States Government Accountability Office (2019) ‘Consumer protection: Gender-related price differences for goods and services’, in Consumer Protection: Recalls, Data Security and Congressional Issues. United States Government Accountability Office, pp. 185–223. Available at: https://www.gao.gov/assets/700/693841.pdf (Accessed: 25 November 2020). Vaidyanathan, R. and Aggarwal, P. (2020) ‘Does MSRP impact women differently? Exploring gender-based differences in the effectiveness of retailer-provided reference prices’, Journal of Retailing and Consumer Services. Elsevier Ltd, 54, p. 102049. doi: 10.1016/j.jretconser.2020.102049. Varian, H. R. (1989) ‘Chapter 10 Price discrimination’, Handbook of Industrial Organization. Elsevier, pp. 597–654. doi: 10.1016/S1573-448X(89)01013-7. Xia, L., Monroe, K. B. and Cox, J. L. (2004) ‘The price is unfair! A conceptual framework of price fairness perceptions’, Journal of Marketing, 68(4), pp. 1–15. doi: 10.1509/jmkg.68.4.1.42733.
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spelling	Reconocimiento 4.0 Internacionalhttp://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Eisend, Martinb8e24fdfe0af90a42b473cd7584912fbOsorio Ramírez, Carlos60b272369b0d9cb055ebbc33f98edecdBarrera Bello, Laura Natalyc04855ed902f1b0240600cc746db14ec2021-12-14T15:44:34Z2021-12-14T15:44:34Z2021-12-14https://repositorio.unal.edu.co/handle/unal/80778Universidad Nacional de ColombiaRepositorio Institucional Universidad Nacional de Colombiahttps://repositorio.unal.edu.co/ilustraciones, fotografíasEste trabajo examina la actitud de los consumidores que viven en Alemania hacia los precios más altos que se cobran a las consumidoras, encuestándolos al azar en dos escenarios, uno con el mismo precio y otro con un precio más alto para la versión femenina del producto. La interacción entre la tasa rosa (Pink-Tax), la percepción de precios justos, se puso a prueba mediante un experimento de diseño factorial 2x2, con dos variables, el precio como variable independiente y el género como variable mediadora. Se hizo a los encuestados varias preguntas sobre su percepción de la equidad de precios. Los resultados muestran que las mujeres tienen una percepción negativa marginalmente mayor cuando se les muestra un precio más alto. (Texto tomado de la fuente)This paper examines the attitude of consumers living in Germany towards higher prices charged to female consumers by surveying them randomly in two scenarios, one showing the same price and the other showing a higher price for the female version of the product. The interaction of Pink-tax and price fairness, and how gender mediates this perception was tested through a within-subject factorial design experiment, with two variables, price as the independent variable and gender as the mediator Afterwards, respondents were asked several questions about their perception of Price-Fairness. The results show that women have a marginally stronger negative perception when shown the higher price.MaestríaMagíster en Administración53 páginasapplication/pdfengUniversidad Nacional de ColombiaBogotá - Ciencias Económicas - Maestría en AdministraciónEscuela de Administración y Contaduría PúblicaFacultad de AdministraciónBogotá, ColombiaUniversidad Nacional de Colombia - Sede Bogotá330 - Economía::332 - Economía financieraPink-TaxConsumer responsePrice-fairness perceptionImpuesto-RosaComportamiento del consumidorPercepción de precio justoTributaciónMujerHow Do Female and Male Consumers Respond to a "Pink Tax"?¿Cómo responden los consumidores femeninos y masculinos al "impuesto rosa"?Trabajo de grado - Maestríainfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/acceptedVersionTexthttp://purl.org/redcol/resource_type/TMAbabneh, K. I., Hackett, R. D. and Schat, A. C. H. (2014) ‘The Role of Attributions and Fairness in Understanding Job Applicant Reactions to Selection Procedures and Decisions’, Journal of Business and Psychology, 29(1), pp. 111–129. doi: 10.1007/s10869-013-9304-y.Ajzen, I. (1982) ‘Equity in Attitude Formation and Change’, in Equity and Justice in Social Behavior. Elsevier, pp. 161–186. doi: 10.1016/b978-0-12-299580-4.50011-2.An der Heiden, I. and Wersig, M. (2017) ‘Preisdifferenzierung nach Geschlecht in Deutschland’, Antidiskriminierungsstelle des Bundes, pp. 1–204.Baker, M. and Hart, S. (2008) The Marketing Book, The Marketing Book: Sixth Edition. Routledge. doi: 10.4324/9780080942544.Bodea, T. (2014) Segmentation, Revenue Management and Pricing Analytics, Segmentation, Revenue Management and Pricing Analytics. Routledge. doi: 10.4324/9780203802151.Brouwers, S. S. (2010) ‘A Guy Walks Into a Bar: Gender Discriminatory Pricing and Admission Policies in Las Vegas Establishments’, Nevada Law Journal, 11(1), pp. 201–223. Available at: http://www.mandalaybay.com/thingstodo/pavilion. (Accessed: 12 February 2021).Bruner II, G. C. (2012) Marketing Scales Handbook.Bruner II, G. C. (2019) Marketing Scales Handbook: multi-item measures for consumer insight research - volume X.Campbell, M. C. (1999) Perceptions of Price Unfairness: Antecedents and Consequences, Source: Journal of Marketing Research.Choi, C., Joe, S. J. and Mattila, A. S. (2018) ‘Reference Price and Its Asymmetric Effects on Price Evaluations: The Moderating Role of Gender’, Cornell Hospitality Quarterly, pp. 189–194. doi: 10.1177/1938965517719266.Council of the European Union (2004) implementing the principle of equal treatment between men and women in the access to and supply of goods and services. Official Journal of the European Union. Available at: https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:32004L0113&from=EN (Accessed: 4 February 2021).Diller, H. (2008) ‘Price fairness’, Journal of Product and Brand Management, 17(5), pp. 353–355. doi: 10.1108/10610420810896103.Duesterhaus, M. et al. (2011) ‘The Cost of Doing Femininity: Gendered Disparities in Pricing of Personal Care Products and Services’, Gender Issues, 28(4), pp. 175–191. doi: 10.1007/s12147-011-9106-3.Eckel, C. C. and Grossman, P. J. (1996) ‘The relative price of fairness: Gender differences in a punishment game’, Journal of Economic Behavior and Organization. North-Holland, 30(2), pp. 143–158. doi: 10.1016/S0167-2681(96)00854-2.Eisend, M. (2010) ‘A meta-analysis of gender roles in advertising’, Journal of the Academy of Marketing Science. Springer, 38(4), pp. 418–440. doi: 10.1007/s11747-009-0181-x.Eisend, M. and Kuss, A. (2019) Research Methodology in Marketing, Research Methodology in Marketing. doi: 10.1007/978-3-030-10794-9.FACUA (2018) Maquinillas de afeitar ‘para mujeres’: idénticas al resto pero hasta un 171% más caras, denuncia FACUA. Available at: https://www.facua.org/es/noticia.php?Id=12552 (Accessed: 4 February 2021).Federal Anti-Discrimination Agency (2017) ‘Gender Pricing in Germany’. Berlin: Antidiskriminierungsstelle des Bundes. Available at: https://www.antidiskriminierungsstelle.de/ (Accessed: 5 January 2021).Federal Anti-Discrimination Agency (2019) ‘Guide to the General Equal Treatment Act Explanations and Examples’. Berlin: Antidiskriminierungsstelle des Bundes. Available at: https://www.antidiskriminierungsstelle.de/ (Accessed: 9 January 2021).Ferrell, O. C. et al. (2018) ‘Expectations and Attitudes Toward Gender-Based Price Discrimination’, Journal of Business Ethics. Springer Netherlands, 152(4), pp. 1015–1032. doi: 10.1007/s10551-016-3300-x.Fine, C. and Rush, E. (2018) ‘“Why Does all the Girls have to Buy Pink Stuff?” The Ethics and Science of the Gendered Toy Marketing Debate’, Journal of Business Ethics. Springer Netherlands, 149(4), pp. 769–784. doi: 10.1007/s10551-016-3080-3.Fitzpatrick, A. (2017) ‘Shopping while female: Who pays higher prices and why’, American Economic Review, 107(5), pp. 146–149. doi: 10.1257/aer.p20171127.Funk, D. and Oly Ndubisi, N. (2006) ‘Colour and product choice: A study of gender roles’, Management Research News. Emerald Group Publishing Limited, 29, pp. 41–52. doi: 10.1108/01409170610645439.Garson, G. D. (2012) ‘Testing statistical assumptions’, Testing Statistical Assumptions.Homburg, C., Totzek, D. and Krämer, M. (2013) ‘How price complexity takes its toll: The neglected role of a simplicity bias and fairness in price evaluations’. doi: 10.1016/j.jbusres.2013.05.049.Huppertz, J. W., Arenson, S. J. and Evans, R. H. (1978) ‘Application of Equity Buyer-Seller Exchange Theory Situations’, Journal of Marketing Research, 15(2), pp. 250–260.Kelley, H. H. and Michela, J. L. (1980) ‘Attribution Theory and Research’, Annual Review of Psychology. Oxford, UK: Wiley-Blackwell, 31(1), pp. 457–501. doi: 10.1146/annurev.ps.31.020180.002325.Lee, S., Baumgartner, H. and Winterich, K. P. (2018) ‘Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness’, Journal of Consumer Psychology. Wiley-Blackwell, 28(3), pp. 412–436. doi: 10.1002/jcpy.1028.Lieven, T. and Hildebrand, C. (2016) ‘The impact of brand gender on brand equity: Findings from a large-scale cross-cultural study in ten countries’, International Marketing Review. Emerald Group Publishing Ltd., 33(2), pp. 178–195. doi: 10.1108/IMR-08-2014-0276.Lisa E. Bolton, Luk Warlop and Joseph W. Alba (2003) ‘Consumer Perceptions of Price (Un)Fairness’, Journal of Consumer Research, 29(4), pp. 474–491. Available at: http://www.jstor.org/stable/10.1086/346244.Malc, D., Mumel, D. and Pisnik, A. (2016) ‘Exploring price fairness perceptions and their influence on consumer behavior ☆’. doi: 10.1016/j.jbusres.2016.03.031.Manzano-Antón, R., Martínez-Navarro, G. and Gavilán-Bouzas, D. (2018) ‘Gender identity, consumption and price discrimination’, Revista Latina de Comunicacion Social, 73, pp. 385–400. doi: 10.4185/RLCS-2018-1261.Maxwell, S. (2002) ‘Rule-based price fairness and its effect on willingness to purchase’, Journal of Economic Psychology, 23(2), pp. 191–212. doi: 10.1016/S0167-4870(02)00063-6.Maxwell, S. (2008) ‘Fair price: Research outside marketing’, Journal of Product and Brand Management. Emerald Group Publishing Limited, pp. 497–503. doi: 10.1108/10610420810916399.Mortimer, G. and Clarke, P. (2011a) ‘Supermarket consumers and gender differences relating to their perceived importance levels of store characteristics’. doi: 10.1016/j.jretconser.2011.08.007.Mortimer, G. and Clarke, P. (2011b) ‘Supermarket consumers and gender differences relating to their perceived importance levels of store characteristics’, Journal of Retailing and Consumer Services. Pergamon, 18(6), pp. 575–585. doi: 10.1016/j.jretconser.2011.08.007.Orth, U. R. and Holancova, D. (2004) ‘Men’s and women’s responses to sex role portrayals in advertisements’, International Journal of Research in Marketing. North-Holland, 21(1), pp. 77–88. doi: 10.1016/j.ijresmar.2003.05.003.Perdue, B. C. and Summers, J. O. (1986) ‘Checking the Success of Manipulations in Marketing Experiments’, Journal of Marketing Research, 23(4), p. 317. doi: 10.2307/3151807.Plakoyiannaki, E. and Zotos, Y. (2009) ‘Female role stereotypes in print advertising: Identifying associations with magazine and product categories’, European Journal of Marketing. Emerald Group Publishing Limited, 43(11), pp. 1411–1434. doi: 10.1108/03090560910989966.Richards, T. J., Liaukonyte, J. and Streletskaya, N. A. 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(1989) ‘Chapter 10 Price discrimination’, Handbook of Industrial Organization. Elsevier, pp. 597–654. doi: 10.1016/S1573-448X(89)01013-7.Xia, L., Monroe, K. B. and Cox, J. L. (2004) ‘The price is unfair! A conceptual framework of price fairness perceptions’, Journal of Marketing, 68(4), pp. 1–15. doi: 10.1509/jmkg.68.4.1.42733.AdministradoresBibliotecariosEstudiantesPúblico generalLICENSElicense.txtlicense.txttext/plain; charset=utf-84074https://repositorio.unal.edu.co/bitstream/unal/80778/1/license.txt8153f7789df02f0a4c9e079953658ab2MD51ORIGINALLNB Tesis Formato UNAL.pdfLNB Tesis Formato UNAL.pdfapplication/pdf434691https://repositorio.unal.edu.co/bitstream/unal/80778/2/LNB%20Tesis%20Formato%20UNAL.pdf7be8f061b2b04e2d7c1f437b0dc6adceMD52THUMBNAILLNB Tesis Formato UNAL.pdf.jpgLNB Tesis Formato UNAL.pdf.jpgGenerated Thumbnailimage/jpeg4839https://repositorio.unal.edu.co/bitstream/unal/80778/3/LNB%20Tesis%20Formato%20UNAL.pdf.jpgfff2b5597add5efbd3a8b401b3095b5aMD53unal/80778oai:repositorio.unal.edu.co:unal/807782023-07-31 23:04:10.021Repositorio Institucional Universidad Nacional de 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EVESURBIFBPUiBMQSBTRUNSRVRBUsONQSBHRU5FUkFMLiAqTEEgVEVTSVMgQSBQVUJMSUNBUiBERUJFIFNFUiBMQSBWRVJTScOTTiBGSU5BTCBBUFJPQkFEQS4gCgpBbCBoYWNlciBjbGljIGVuIGVsIHNpZ3VpZW50ZSBib3TDs24sIHVzdGVkIGluZGljYSBxdWUgZXN0w6EgZGUgYWN1ZXJkbyBjb24gZXN0b3MgdMOpcm1pbm9zLiBTaSB0aWVuZSBhbGd1bmEgZHVkYSBzb2JyZSBsYSBsaWNlbmNpYSwgcG9yIGZhdm9yLCBjb250YWN0ZSBjb24gZWwgYWRtaW5pc3RyYWRvciBkZWwgc2lzdGVtYS4KClVOSVZFUlNJREFEIE5BQ0lPTkFMIERFIENPTE9NQklBIC0gw5psdGltYSBtb2RpZmljYWNpw7NuIDE5LzEwLzIwMjEK

How Do Female and Male Consumers Respond to a "Pink Tax"?

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