Application of DEA in international market selection for the export of goods

This article proposes a methodology to support decision-making to select an international market. To do so, an output-oriented data envelopment analysis (DEA) model is used. This methodology takes into account multiple variables such as import tariffs, logistics costs, the ease of doing business, cultural gaps, the value of imports, GDP per capita, and logistics performance, among others, which are validated with a correlation analysis. The methodology is applied to frozen beef exported from Colombia, and it assesses the efficiency of possible destination countries. Finally, this study concludes that DEA provides easy to apply robust models identifying countries and regions that generate higher benefits to access international markets.

• Autores: Cano, José Alejandro; Campo, Emiro Antonio; Baena, José Jaime
• Tipo de recurso: Article of journal
• Fecha de publicación: 2017
• Institución: Universidad Nacional de Colombia
• Repositorio: Universidad Nacional de Colombia
• Idioma: spa
• OAI Identifier: oai:repositorio.unal.edu.co:unal/60457
• Acceso en línea: https://repositorio.unal.edu.co/handle/unal/60457; http://bdigital.unal.edu.co/58789/
• Palabra clave: 62 Ingeniería y operaciones afines / Engineering; data envelopment analysis (DEA); international market selection (IMS); exports; frozen meat; análisis envolvente de datos (DEA); selección de mercados internacionales (IMS); exportaciones; carne congelada
• Rights: openAccess
• License: Atribución-NoComercial 4.0 Internacional