Managing relationships and communications in higher education efficiently through digital social networks: The importance of the relational coordination model

Digital social networks have proven to be of great support for organizations that are increasingly using new forms of social communication every day, seeking to improve their productivity and competitiveness. The main objective of this study is to explain how organizations, particularly Institutions...

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Autores:
Lacayo Mendoza, Alexander
Heredero, Carmen De Pablos
Tipo de recurso:
Article of journal
Fecha de publicación:
2016
Institución:
Universidad Nacional de Colombia
Repositorio:
Universidad Nacional de Colombia
Idioma:
spa
OAI Identifier:
oai:repositorio.unal.edu.co:unal/60598
Acceso en línea:
https://repositorio.unal.edu.co/handle/unal/60598
http://bdigital.unal.edu.co/58930/
Palabra clave:
62 Ingeniería y operaciones afines / Engineering
relational coordination
organizational practices
organizational results
university education
digital social networks
Rights
openAccess
License
Atribución-NoComercial 4.0 Internacional
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spelling Atribución-NoComercial 4.0 InternacionalDerechos reservados - Universidad Nacional de Colombiahttp://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Lacayo Mendoza, Alexandercd9aacc8-9279-404c-886f-b3fcc86e42ab300Heredero, Carmen De Pablos20898958-9e6a-409b-9962-2112e637ea263002019-07-02T18:41:07Z2019-07-02T18:41:07Z2016-01-01ISSN: 2346-2183https://repositorio.unal.edu.co/handle/unal/60598http://bdigital.unal.edu.co/58930/Digital social networks have proven to be of great support for organizations that are increasingly using new forms of social communication every day, seeking to improve their productivity and competitiveness. The main objective of this study is to explain how organizations, particularly Institutions of Higher Education, can improve their competitive position through the use of digital social networks from the perspective of relationship management and management of communications, in order to achieve better results in terms of teamwork satisfaction, relationship marketing and educational excellence. For this objective, the application of a relational coordination model, based on the sharing of objectives, optimal knowledge management, mutual respect and efficient communication mechanisms, is suggested.application/pdfspaUniversidad Nacional de Colombia (Sede Medellín). Facultad de Minas.https://revistas.unal.edu.co/index.php/dyna/article/view/49296Universidad Nacional de Colombia Revistas electrónicas UN DynaDynaLacayo Mendoza, Alexander and Heredero, Carmen De Pablos (2016) Managing relationships and communications in higher education efficiently through digital social networks: The importance of the relational coordination model. DYNA, 83 (195). pp. 138-146. ISSN 2346-218362 Ingeniería y operaciones afines / Engineeringrelational coordinationorganizational practicesorganizational resultsuniversity educationdigital social networksManaging relationships and communications in higher education efficiently through digital social networks: The importance of the relational coordination modelArtículo de revistainfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85Texthttp://purl.org/redcol/resource_type/ARTORIGINAL49296-284290-1-PB.pdfapplication/pdf428864https://repositorio.unal.edu.co/bitstream/unal/60598/1/49296-284290-1-PB.pdfb64e07a1de44f817039d889826619788MD51THUMBNAIL49296-284290-1-PB.pdf.jpg49296-284290-1-PB.pdf.jpgGenerated Thumbnailimage/jpeg9362https://repositorio.unal.edu.co/bitstream/unal/60598/2/49296-284290-1-PB.pdf.jpg39a8752e365c80216ea47f6f23f0f6a0MD52unal/60598oai:repositorio.unal.edu.co:unal/605982024-04-14 23:11:12.294Repositorio Institucional Universidad Nacional de Colombiarepositorio_nal@unal.edu.co
dc.title.spa.fl_str_mv Managing relationships and communications in higher education efficiently through digital social networks: The importance of the relational coordination model
title Managing relationships and communications in higher education efficiently through digital social networks: The importance of the relational coordination model
spellingShingle Managing relationships and communications in higher education efficiently through digital social networks: The importance of the relational coordination model
62 Ingeniería y operaciones afines / Engineering
relational coordination
organizational practices
organizational results
university education
digital social networks
title_short Managing relationships and communications in higher education efficiently through digital social networks: The importance of the relational coordination model
title_full Managing relationships and communications in higher education efficiently through digital social networks: The importance of the relational coordination model
title_fullStr Managing relationships and communications in higher education efficiently through digital social networks: The importance of the relational coordination model
title_full_unstemmed Managing relationships and communications in higher education efficiently through digital social networks: The importance of the relational coordination model
title_sort Managing relationships and communications in higher education efficiently through digital social networks: The importance of the relational coordination model
dc.creator.fl_str_mv Lacayo Mendoza, Alexander
Heredero, Carmen De Pablos
dc.contributor.author.spa.fl_str_mv Lacayo Mendoza, Alexander
Heredero, Carmen De Pablos
dc.subject.ddc.spa.fl_str_mv 62 Ingeniería y operaciones afines / Engineering
topic 62 Ingeniería y operaciones afines / Engineering
relational coordination
organizational practices
organizational results
university education
digital social networks
dc.subject.proposal.spa.fl_str_mv relational coordination
organizational practices
organizational results
university education
digital social networks
description Digital social networks have proven to be of great support for organizations that are increasingly using new forms of social communication every day, seeking to improve their productivity and competitiveness. The main objective of this study is to explain how organizations, particularly Institutions of Higher Education, can improve their competitive position through the use of digital social networks from the perspective of relationship management and management of communications, in order to achieve better results in terms of teamwork satisfaction, relationship marketing and educational excellence. For this objective, the application of a relational coordination model, based on the sharing of objectives, optimal knowledge management, mutual respect and efficient communication mechanisms, is suggested.
publishDate 2016
dc.date.issued.spa.fl_str_mv 2016-01-01
dc.date.accessioned.spa.fl_str_mv 2019-07-02T18:41:07Z
dc.date.available.spa.fl_str_mv 2019-07-02T18:41:07Z
dc.type.spa.fl_str_mv Artículo de revista
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dc.identifier.issn.spa.fl_str_mv ISSN: 2346-2183
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identifier_str_mv ISSN: 2346-2183
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dc.relation.spa.fl_str_mv https://revistas.unal.edu.co/index.php/dyna/article/view/49296
dc.relation.ispartof.spa.fl_str_mv Universidad Nacional de Colombia Revistas electrónicas UN Dyna
Dyna
dc.relation.references.spa.fl_str_mv Lacayo Mendoza, Alexander and Heredero, Carmen De Pablos (2016) Managing relationships and communications in higher education efficiently through digital social networks: The importance of the relational coordination model. DYNA, 83 (195). pp. 138-146. ISSN 2346-2183
dc.rights.spa.fl_str_mv Derechos reservados - Universidad Nacional de Colombia
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.license.spa.fl_str_mv Atribución-NoComercial 4.0 Internacional
dc.rights.uri.spa.fl_str_mv http://creativecommons.org/licenses/by-nc/4.0/
dc.rights.accessrights.spa.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv Atribución-NoComercial 4.0 Internacional
Derechos reservados - Universidad Nacional de Colombia
http://creativecommons.org/licenses/by-nc/4.0/
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.mimetype.spa.fl_str_mv application/pdf
dc.publisher.spa.fl_str_mv Universidad Nacional de Colombia (Sede Medellín). Facultad de Minas.
institution Universidad Nacional de Colombia
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repository.name.fl_str_mv Repositorio Institucional Universidad Nacional de Colombia
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