Factors taken into account for the prescription and pharmaceutical promotion. medellín, colombia, 2011
Cross-sectional study carried out in 2011 in a sample by convenience of 128 general practitioners and specialists from the city of Medellín (Colombia). A self-reported anonymous survey was made containing information sociodemographic, best advertising strategies employed by the pharmaceutical indust...
- Autores:
-
Martínez-Domínguez, Gloria Inés
Martínez-Sánchez, Lina María
Rodríguez-Gázquez, María de los Ángeles
Rodríguez-Molina, Lina María
Estrada-Gómez, Manuela
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2012
- Institución:
- Universidad Nacional de Colombia
- Repositorio:
- Universidad Nacional de Colombia
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.unal.edu.co:unal/49247
- Acceso en línea:
- https://repositorio.unal.edu.co/handle/unal/49247
http://bdigital.unal.edu.co/42704/
http://bdigital.unal.edu.co/42704/2/
- Palabra clave:
- publicidad de medicamentos
comercialización de medicamentos
prescripciones de medicamentos
visitador médico
drug publicity
pharmaceutical trade
drug prescriptions
drug promoter
- Rights
- openAccess
- License
- Atribución-NoComercial 4.0 Internacional
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Factors taken into account for the prescription and pharmaceutical promotion. medellín, colombia, 2011 |
| title |
Factors taken into account for the prescription and pharmaceutical promotion. medellín, colombia, 2011 |
| spellingShingle |
Factors taken into account for the prescription and pharmaceutical promotion. medellín, colombia, 2011 publicidad de medicamentos comercialización de medicamentos prescripciones de medicamentos visitador médico drug publicity pharmaceutical trade drug prescriptions drug promoter |
| title_short |
Factors taken into account for the prescription and pharmaceutical promotion. medellín, colombia, 2011 |
| title_full |
Factors taken into account for the prescription and pharmaceutical promotion. medellín, colombia, 2011 |
| title_fullStr |
Factors taken into account for the prescription and pharmaceutical promotion. medellín, colombia, 2011 |
| title_full_unstemmed |
Factors taken into account for the prescription and pharmaceutical promotion. medellín, colombia, 2011 |
| title_sort |
Factors taken into account for the prescription and pharmaceutical promotion. medellín, colombia, 2011 |
| dc.creator.fl_str_mv |
Martínez-Domínguez, Gloria Inés Martínez-Sánchez, Lina María Rodríguez-Gázquez, María de los Ángeles Rodríguez-Molina, Lina María Estrada-Gómez, Manuela |
| dc.contributor.author.spa.fl_str_mv |
Martínez-Domínguez, Gloria Inés Martínez-Sánchez, Lina María Rodríguez-Gázquez, María de los Ángeles Rodríguez-Molina, Lina María Estrada-Gómez, Manuela |
| dc.subject.proposal.spa.fl_str_mv |
publicidad de medicamentos comercialización de medicamentos prescripciones de medicamentos visitador médico drug publicity pharmaceutical trade drug prescriptions drug promoter |
| topic |
publicidad de medicamentos comercialización de medicamentos prescripciones de medicamentos visitador médico drug publicity pharmaceutical trade drug prescriptions drug promoter |
| description |
Cross-sectional study carried out in 2011 in a sample by convenience of 128 general practitioners and specialists from the city of Medellín (Colombia). A self-reported anonymous survey was made containing information sociodemographic, best advertising strategies employed by the pharmaceutical industry, criteria for medical prescription and usually consulted information source. The results showed that 57% of the participants were men, the median age was 35±11 years and two of every five were general practitioners. Best strategies of promotion pharmaceutical considered by practitioners were: invitations to congresses (86%) and promotion of samples (77%). On average, each practitioner received a monthly visit by visitor medical, and attendance at events sponsored by the pharmaceutical industry was 61% in the last year. Only 3% of participants take into account the recommendation of a visitor to prescribe, preferring the experience with the drug (92%), studies of effectiveness (91%) and inclusion in the clinical protocols (69%). The conclusion of this study is that despite the use of some promotional strategies for the pharmaceutical industry, its influence is not a determinant in prescription habits that are considered to be other criteria. |
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2012 |
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2012 |
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2019-06-29T08:31:11Z |
| dc.date.available.spa.fl_str_mv |
2019-06-29T08:31:11Z |
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Artículo de revista |
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http://purl.org/coar/resource_type/c_2df8fbb1 |
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info:eu-repo/semantics/article |
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info:eu-repo/semantics/publishedVersion |
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http://purl.org/coar/resource_type/c_6501 |
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http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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Text |
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http://purl.org/redcol/resource_type/ART |
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https://repositorio.unal.edu.co/handle/unal/49247 |
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http://bdigital.unal.edu.co/42704/ http://bdigital.unal.edu.co/42704/2/ |
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https://repositorio.unal.edu.co/handle/unal/49247 http://bdigital.unal.edu.co/42704/ http://bdigital.unal.edu.co/42704/2/ |
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spa |
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spa |
| dc.relation.spa.fl_str_mv |
http://revistas.unal.edu.co/index.php/rccquifa/article/view/44862 |
| dc.relation.ispartof.spa.fl_str_mv |
Universidad Nacional de Colombia Revistas electrónicas UN Revista Colombiana de Ciencias Químico Farmacéuticas Revista Colombiana de Ciencias Químico Farmacéuticas |
| dc.relation.ispartofseries.none.fl_str_mv |
Revista Colombiana de Ciencias Químico Farmacéuticas; Vol. 41, núm. 1 (2012); 5-20 0034-7418 1909-6356 |
| dc.relation.references.spa.fl_str_mv |
Martínez-Domínguez, Gloria Inés and Martínez-Sánchez, Lina María and Rodríguez-Gázquez, María de los Ángeles and Rodríguez-Molina, Lina María and Estrada-Gómez, Manuela (2012) Factors taken into account for the prescription and pharmaceutical promotion. medellín, colombia, 2011. Revista Colombiana de Ciencias Químico Farmacéuticas; Vol. 41, núm. 1 (2012); 5-20 0034-7418 1909-6356 . |
| dc.rights.spa.fl_str_mv |
Derechos reservados - Universidad Nacional de Colombia |
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http://purl.org/coar/access_right/c_abf2 |
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Atribución-NoComercial 4.0 Internacional |
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info:eu-repo/semantics/openAccess |
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Atribución-NoComercial 4.0 Internacional Derechos reservados - Universidad Nacional de Colombia http://creativecommons.org/licenses/by-nc/4.0/ http://purl.org/coar/access_right/c_abf2 |
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Revista Colombiana de Ciencias Químico Farmacéuticas |
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repositorio_nal@unal.edu.co |
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Atribución-NoComercial 4.0 InternacionalDerechos reservados - Universidad Nacional de Colombiahttp://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Martínez-Domínguez, Gloria Inésf64c71da-0048-4ce7-ad07-66f418247643300Martínez-Sánchez, Lina María8d3042c9-9e0e-43e5-b856-ac9d6220c69c300Rodríguez-Gázquez, María de los Ángelesa022abb5-d4e1-4de7-9b18-fe43fdb97aff300Rodríguez-Molina, Lina Maríae596a553-37ff-465b-8554-27ce147fa6f8300Estrada-Gómez, Manuelae8302537-0209-4823-9de2-06b1bc39fb4f3002019-06-29T08:31:11Z2019-06-29T08:31:11Z2012https://repositorio.unal.edu.co/handle/unal/49247http://bdigital.unal.edu.co/42704/http://bdigital.unal.edu.co/42704/2/Cross-sectional study carried out in 2011 in a sample by convenience of 128 general practitioners and specialists from the city of Medellín (Colombia). A self-reported anonymous survey was made containing information sociodemographic, best advertising strategies employed by the pharmaceutical industry, criteria for medical prescription and usually consulted information source. The results showed that 57% of the participants were men, the median age was 35±11 years and two of every five were general practitioners. Best strategies of promotion pharmaceutical considered by practitioners were: invitations to congresses (86%) and promotion of samples (77%). On average, each practitioner received a monthly visit by visitor medical, and attendance at events sponsored by the pharmaceutical industry was 61% in the last year. Only 3% of participants take into account the recommendation of a visitor to prescribe, preferring the experience with the drug (92%), studies of effectiveness (91%) and inclusion in the clinical protocols (69%). The conclusion of this study is that despite the use of some promotional strategies for the pharmaceutical industry, its influence is not a determinant in prescription habits that are considered to be other criteria.Estudio observacional descriptivo transversal realizado en 2011 en una muestra por conveniencia de 128 médicos generales y especialistas de la ciudad de Medellín (Colombia). Se utilizó para la toma de información una encuesta anónima, autodiligenciada que contenía información sociodemográfica, mejores estrategias publicitarias empleadas por la industria farmacéutica, criterios considerados para la prescripción médica y fuente de información habitualmente consultada. Los resultados mostraron que los hombres representaron el 57% de los participantes, el promedio de edad fue de 35±11 años y dos de cada cinco eran médicos generales. Los médicos consideraron como mejores estrategias de promoción farmacéutica las invitaciones a congresos (86%) y las muestras promocionales (77%). En promedio se recibía una visita mensual del visitador médico, y la asistencia a eventos patrocinados por la industria farmacéutica fue del 61% en el último año. Tan sólo el 3% de los participantes manifiesta tener en cuenta la recomendación de un visitador al momento de prescribir, prefiriendo la experiencia con el fármaco (92%), los estudios de efectividad (91%) y la inclusión en los protocolos clínicos (69%). Este estudio concluye que a pesar del uso de algunas estrategias promocionales por la industria farmacéutica, su influencia no es un factor determinante en los hábitos de prescripción médica, ya que son considerados otros criterios.application/pdfspaRevista Colombiana de Ciencias Químico Farmacéuticashttp://revistas.unal.edu.co/index.php/rccquifa/article/view/44862Universidad Nacional de Colombia Revistas electrónicas UN Revista Colombiana de Ciencias Químico FarmacéuticasRevista Colombiana de Ciencias Químico FarmacéuticasRevista Colombiana de Ciencias Químico Farmacéuticas; Vol. 41, núm. 1 (2012); 5-20 0034-7418 1909-6356Martínez-Domínguez, Gloria Inés and Martínez-Sánchez, Lina María and Rodríguez-Gázquez, María de los Ángeles and Rodríguez-Molina, Lina María and Estrada-Gómez, Manuela (2012) Factors taken into account for the prescription and pharmaceutical promotion. medellín, colombia, 2011. Revista Colombiana de Ciencias Químico Farmacéuticas; Vol. 41, núm. 1 (2012); 5-20 0034-7418 1909-6356 .Factors taken into account for the prescription and pharmaceutical promotion. medellín, colombia, 2011Artículo de revistainfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85Texthttp://purl.org/redcol/resource_type/ARTpublicidad de medicamentoscomercialización de medicamentosprescripciones de medicamentosvisitador médicodrug publicitypharmaceutical tradedrug prescriptionsdrug promoterORIGINAL44862-214869-1-SM.pdfapplication/pdf167046https://repositorio.unal.edu.co/bitstream/unal/49247/1/44862-214869-1-SM.pdfdad7df8751e09ef07cf7f2ec17d1e236MD51THUMBNAIL44862-214869-1-SM.pdf.jpg44862-214869-1-SM.pdf.jpgGenerated Thumbnailimage/jpeg6143https://repositorio.unal.edu.co/bitstream/unal/49247/2/44862-214869-1-SM.pdf.jpg600f6b24cdd22ce36d7a3f8b505b71beMD52unal/49247oai:repositorio.unal.edu.co:unal/492472023-12-09 23:05:46.522Repositorio Institucional Universidad Nacional de Colombiarepositorio_nal@unal.edu.co |