Future scenarios for the brand name phytosanitary agrochemical industry in the floriculture of Bogotá

Using the description of the importance of the floriculturesector and contrasting the identification of the behavior of brandname and generic products in the flower sector, future scenarioswere identified for the creation of strategies of market permanenceand positioning for brand name agrochemical...

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Autores:
Ojeda Mantilla, Héctor
Montoya Restrepo, Iván
Montoya Restrepo, Luz Alexandra
Tipo de recurso:
Article of journal
Fecha de publicación:
2015
Institución:
Universidad Nacional de Colombia
Repositorio:
Universidad Nacional de Colombia
Idioma:
spa
OAI Identifier:
oai:repositorio.unal.edu.co:unal/58603
Acceso en línea:
https://repositorio.unal.edu.co/handle/unal/58603
http://bdigital.unal.edu.co/55387/
Palabra clave:
57 Ciencias de la vida; Biología / Life sciences; biology
58 Plantas / Plants
Strategy
positioning
prospective
marketing
brand name
future
Rights
openAccess
License
Atribución-NoComercial 4.0 Internacional
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spelling Atribución-NoComercial 4.0 InternacionalDerechos reservados - Universidad Nacional de Colombiahttp://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Ojeda Mantilla, Héctor19bafe8e-f1d2-4787-9d86-bf258be62bcf300Montoya Restrepo, Iván4af27aac-7123-4450-8a5b-3449e3e8f728300Montoya Restrepo, Luz Alexandrac7e3af6a-7a5f-4bfb-8f1a-0deb5f2134213002019-07-02T14:26:18Z2019-07-02T14:26:18Z2015-07-01ISSN: 2248-7026https://repositorio.unal.edu.co/handle/unal/58603http://bdigital.unal.edu.co/55387/Using the description of the importance of the floriculturesector and contrasting the identification of the behavior of brandname and generic products in the flower sector, future scenarioswere identified for the creation of strategies of market permanenceand positioning for brand name agrochemical products. In thiscase, representatives with broad experience in the floriculturesector of La Sabana de Bogota D.C. were selected, with whom thestate of and possible projections for agrochemical products for thesector were evaluated with a prospective methodology. As a result,strategies were generated for achieving market permanence andpositioning for brand name agrochemical products.application/pdfspaUniversidad Nacional de Colombiahttp://www.revistas.unal.edu.co/index.php/refame/article/view/50995Universidad Nacional de Colombia Revistas electrónicas UN Revista Facultad Nacional de Agronomía MedellínRevista Facultad Nacional de Agronomía MedellínOjeda Mantilla, Héctor and Montoya Restrepo, Iván and Montoya Restrepo, Luz Alexandra (2015) Future scenarios for the brand name phytosanitary agrochemical industry in the floriculture of Bogotá. Revista Facultad Nacional de Agronomía, 68 (2). pp. 7743-7753. ISSN 2248-702657 Ciencias de la vida; Biología / Life sciences; biology58 Plantas / PlantsStrategypositioningprospectivemarketingbrand namefutureFuture scenarios for the brand name phytosanitary agrochemical industry in the floriculture of BogotáArtículo de revistainfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85Texthttp://purl.org/redcol/resource_type/ARTORIGINALrfnam.v68n2.50995.pdfapplication/pdf388492https://repositorio.unal.edu.co/bitstream/unal/58603/1/rfnam.v68n2.50995.pdf012d71a232d72cf7958f6eef64d3429bMD51THUMBNAILrfnam.v68n2.50995.pdf.jpgrfnam.v68n2.50995.pdf.jpgGenerated Thumbnailimage/jpeg8923https://repositorio.unal.edu.co/bitstream/unal/58603/2/rfnam.v68n2.50995.pdf.jpg09492e275b29f2ee4fcfe50498e31b0aMD52unal/58603oai:repositorio.unal.edu.co:unal/586032023-03-28 23:08:14.973Repositorio Institucional Universidad Nacional de Colombiarepositorio_nal@unal.edu.co
dc.title.spa.fl_str_mv Future scenarios for the brand name phytosanitary agrochemical industry in the floriculture of Bogotá
title Future scenarios for the brand name phytosanitary agrochemical industry in the floriculture of Bogotá
spellingShingle Future scenarios for the brand name phytosanitary agrochemical industry in the floriculture of Bogotá
57 Ciencias de la vida; Biología / Life sciences; biology
58 Plantas / Plants
Strategy
positioning
prospective
marketing
brand name
future
title_short Future scenarios for the brand name phytosanitary agrochemical industry in the floriculture of Bogotá
title_full Future scenarios for the brand name phytosanitary agrochemical industry in the floriculture of Bogotá
title_fullStr Future scenarios for the brand name phytosanitary agrochemical industry in the floriculture of Bogotá
title_full_unstemmed Future scenarios for the brand name phytosanitary agrochemical industry in the floriculture of Bogotá
title_sort Future scenarios for the brand name phytosanitary agrochemical industry in the floriculture of Bogotá
dc.creator.fl_str_mv Ojeda Mantilla, Héctor
Montoya Restrepo, Iván
Montoya Restrepo, Luz Alexandra
dc.contributor.author.spa.fl_str_mv Ojeda Mantilla, Héctor
Montoya Restrepo, Iván
Montoya Restrepo, Luz Alexandra
dc.subject.ddc.spa.fl_str_mv 57 Ciencias de la vida; Biología / Life sciences; biology
58 Plantas / Plants
topic 57 Ciencias de la vida; Biología / Life sciences; biology
58 Plantas / Plants
Strategy
positioning
prospective
marketing
brand name
future
dc.subject.proposal.spa.fl_str_mv Strategy
positioning
prospective
marketing
brand name
future
description Using the description of the importance of the floriculturesector and contrasting the identification of the behavior of brandname and generic products in the flower sector, future scenarioswere identified for the creation of strategies of market permanenceand positioning for brand name agrochemical products. In thiscase, representatives with broad experience in the floriculturesector of La Sabana de Bogota D.C. were selected, with whom thestate of and possible projections for agrochemical products for thesector were evaluated with a prospective methodology. As a result,strategies were generated for achieving market permanence andpositioning for brand name agrochemical products.
publishDate 2015
dc.date.issued.spa.fl_str_mv 2015-07-01
dc.date.accessioned.spa.fl_str_mv 2019-07-02T14:26:18Z
dc.date.available.spa.fl_str_mv 2019-07-02T14:26:18Z
dc.type.spa.fl_str_mv Artículo de revista
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dc.identifier.issn.spa.fl_str_mv ISSN: 2248-7026
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identifier_str_mv ISSN: 2248-7026
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dc.relation.spa.fl_str_mv http://www.revistas.unal.edu.co/index.php/refame/article/view/50995
dc.relation.ispartof.spa.fl_str_mv Universidad Nacional de Colombia Revistas electrónicas UN Revista Facultad Nacional de Agronomía Medellín
Revista Facultad Nacional de Agronomía Medellín
dc.relation.references.spa.fl_str_mv Ojeda Mantilla, Héctor and Montoya Restrepo, Iván and Montoya Restrepo, Luz Alexandra (2015) Future scenarios for the brand name phytosanitary agrochemical industry in the floriculture of Bogotá. Revista Facultad Nacional de Agronomía, 68 (2). pp. 7743-7753. ISSN 2248-7026
dc.rights.spa.fl_str_mv Derechos reservados - Universidad Nacional de Colombia
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.license.spa.fl_str_mv Atribución-NoComercial 4.0 Internacional
dc.rights.uri.spa.fl_str_mv http://creativecommons.org/licenses/by-nc/4.0/
dc.rights.accessrights.spa.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv Atribución-NoComercial 4.0 Internacional
Derechos reservados - Universidad Nacional de Colombia
http://creativecommons.org/licenses/by-nc/4.0/
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
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dc.publisher.spa.fl_str_mv Universidad Nacional de Colombia
institution Universidad Nacional de Colombia
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