Análisis del compromiso del cliente en juegos virtuales de estrategia en tiempo real: una aproximación desde Rise of Kingdoms
ilustraciones, gráficas, tablas
- Autores:
-
Díaz González, Diana Alejandra
- Tipo de recurso:
- Fecha de publicación:
- 2022
- Institución:
- Universidad Nacional de Colombia
- Repositorio:
- Universidad Nacional de Colombia
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.unal.edu.co:unal/81972
- Palabra clave:
- 380 - Comercio , comunicaciones, transporte::381 - Comercio interno (Comercio doméstico)
Consumer loyalty
Internet games
Consumer satisfaction
Lealtad del consumidor
Juegos por internet
Satisfacción del consumidor
Compromiso del cliente
Ventas en línea
Mundo virtual
Juegos en línea
Satisfacción del cliente
Cocreación de valor
Customer engagement
Online sales
Virtual world
Online games
Customer satisfaction
Value cocreation
- Rights
- openAccess
- License
- Reconocimiento 4.0 Internacional
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Análisis del compromiso del cliente en juegos virtuales de estrategia en tiempo real: una aproximación desde Rise of Kingdoms |
| dc.title.translated.eng.fl_str_mv |
Analysis of customer engagement in virtual real-time strategy games: an approach from Rise of Kingdoms |
| title |
Análisis del compromiso del cliente en juegos virtuales de estrategia en tiempo real: una aproximación desde Rise of Kingdoms |
| spellingShingle |
Análisis del compromiso del cliente en juegos virtuales de estrategia en tiempo real: una aproximación desde Rise of Kingdoms 380 - Comercio , comunicaciones, transporte::381 - Comercio interno (Comercio doméstico) Consumer loyalty Internet games Consumer satisfaction Lealtad del consumidor Juegos por internet Satisfacción del consumidor Compromiso del cliente Ventas en línea Mundo virtual Juegos en línea Satisfacción del cliente Cocreación de valor Customer engagement Online sales Virtual world Online games Customer satisfaction Value cocreation |
| title_short |
Análisis del compromiso del cliente en juegos virtuales de estrategia en tiempo real: una aproximación desde Rise of Kingdoms |
| title_full |
Análisis del compromiso del cliente en juegos virtuales de estrategia en tiempo real: una aproximación desde Rise of Kingdoms |
| title_fullStr |
Análisis del compromiso del cliente en juegos virtuales de estrategia en tiempo real: una aproximación desde Rise of Kingdoms |
| title_full_unstemmed |
Análisis del compromiso del cliente en juegos virtuales de estrategia en tiempo real: una aproximación desde Rise of Kingdoms |
| title_sort |
Análisis del compromiso del cliente en juegos virtuales de estrategia en tiempo real: una aproximación desde Rise of Kingdoms |
| dc.creator.fl_str_mv |
Díaz González, Diana Alejandra |
| dc.contributor.advisor.spa.fl_str_mv |
Duque Oliva, Edison Jair |
| dc.contributor.author.spa.fl_str_mv |
Díaz González, Diana Alejandra |
| dc.contributor.researchgroup.spa.fl_str_mv |
Griego (Grupo Investigación en Gestión y Organizaciones) |
| dc.subject.ddc.spa.fl_str_mv |
380 - Comercio , comunicaciones, transporte::381 - Comercio interno (Comercio doméstico) |
| topic |
380 - Comercio , comunicaciones, transporte::381 - Comercio interno (Comercio doméstico) Consumer loyalty Internet games Consumer satisfaction Lealtad del consumidor Juegos por internet Satisfacción del consumidor Compromiso del cliente Ventas en línea Mundo virtual Juegos en línea Satisfacción del cliente Cocreación de valor Customer engagement Online sales Virtual world Online games Customer satisfaction Value cocreation |
| dc.subject.lemb.eng.fl_str_mv |
Consumer loyalty Internet games Consumer satisfaction |
| dc.subject.lemb.spa.fl_str_mv |
Lealtad del consumidor Juegos por internet Satisfacción del consumidor |
| dc.subject.proposal.spa.fl_str_mv |
Compromiso del cliente Ventas en línea Mundo virtual Juegos en línea Satisfacción del cliente Cocreación de valor |
| dc.subject.proposal.eng.fl_str_mv |
Customer engagement Online sales Virtual world Online games Customer satisfaction Value cocreation |
| description |
ilustraciones, gráficas, tablas |
| publishDate |
2022 |
| dc.date.accessioned.none.fl_str_mv |
2022-08-19T01:47:11Z |
| dc.date.available.none.fl_str_mv |
2022-08-19T01:47:11Z |
| dc.date.issued.none.fl_str_mv |
2022-04-18 |
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Trabajo de grado - Maestría |
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info:eu-repo/semantics/masterThesis |
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info:eu-repo/semantics/acceptedVersion |
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Text |
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http://purl.org/redcol/resource_type/TM |
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acceptedVersion |
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https://repositorio.unal.edu.co/handle/unal/81972 |
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Universidad Nacional de Colombia |
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Repositorio Institucional Universidad Nacional de Colombia |
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https://repositorio.unal.edu.co/ |
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https://repositorio.unal.edu.co/handle/unal/81972 https://repositorio.unal.edu.co/ |
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Universidad Nacional de Colombia Repositorio Institucional Universidad Nacional de Colombia |
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spa |
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spa |
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Reconocimiento 4.0 Internacionalhttp://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Duque Oliva, Edison Jair7f21113d5bf2a03cdfb1220f20f27be2600Díaz González, Diana Alejandraa2a3292eb0ac57ee73e9fee5e9e78a12Griego (Grupo Investigación en Gestión y Organizaciones)2022-08-19T01:47:11Z2022-08-19T01:47:11Z2022-04-18https://repositorio.unal.edu.co/handle/unal/81972Universidad Nacional de ColombiaRepositorio Institucional Universidad Nacional de Colombiahttps://repositorio.unal.edu.co/ilustraciones, gráficas, tablasEsta investigación tiene por objeto analizar los factores que determinan el compromiso del cliente en videojuegos de estrategia en tiempo real multijugador masivos en línea como Rise of Kingdoms, a partir de una revisión de literatura sobre el compromiso del cliente, identificando sus dimensiones y antecedentes, la aplicación empírica de un modelo de encuesta a 117 jugadores que examina por qué estos participan activamente en juegos en línea y cómo dicha participación puede contribuir a las ventas y a la cocreación de valor. El paradigma de investigación es mixto, con un enfoque socio-crítico de corte transversal. Los datos se procesaron mediante la Regresión de mínimos cuadrados parciales (PLS), utilizando SmartPLS. Los resultados permiten evidenciar el efecto del compromiso psicológico del cliente en el compromiso comportamental, incentivando el gasto de los jugadores en juegos virtuales de estrategia en tiempo real. Se espera que los hallazgos de este estudio proporcionen sugerencias para los desarrolladores de juegos sobre la promoción de las ventas de bienes digitales. (Texto tomado de la fuente).This research aims to analyze the factors that determine customer engagement in massively multiplayer online real-time strategy video games such as Rise of Kingdoms, based on a literature review on customer engagement, identifying its dimensions and antecedents, and the empirical application of a survey model to 117 players that examines why players actively participate in online games and how such participation can contribute to sales and the value cocreation. The research paradigm is mixed, with a cross-sectional socio-critical approach. The data was processed applying the Partial Least Squares Model (PLS), using SmartPLS. The results show the effect of the customer psychological engagement in behavioral engagement, encouraging players to spend on virtual real-time strategy games. The findings of this study are expected to provide pointers for game developers on promoting sales of digital goods.Incluye anexosMaestríaMagíster en AdministraciónGestión de mercadosxvii, 77 páginasapplication/pdfspaUniversidad Nacional de ColombiaBogotá - Ciencias Económicas - Maestría en AdministraciónEscuela de Administración y Contaduría PúblicaFacultad de Ciencias EconómicasBogotá, ColombiaUniversidad Nacional de Colombia - Sede Bogotá380 - Comercio , comunicaciones, transporte::381 - Comercio interno (Comercio doméstico)Consumer loyaltyInternet gamesConsumer satisfactionLealtad del consumidorJuegos por internetSatisfacción del consumidorCompromiso del clienteVentas en líneaMundo virtualJuegos en líneaSatisfacción del clienteCocreación de valorCustomer engagementOnline salesVirtual worldOnline gamesCustomer satisfactionValue cocreationAnálisis del compromiso del cliente en juegos virtuales de estrategia en tiempo real: una aproximación desde Rise of KingdomsAnalysis of customer engagement in virtual real-time strategy games: an approach from Rise of KingdomsTrabajo de grado - Maestríainfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/acceptedVersionTexthttp://purl.org/redcol/resource_type/TMAbbasi, A. 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Electronic Commerce Research and Applications, 14(4), 241–250. doi:10.1016/j.elerap.2015.03.001AdministradoresEstudiantesInvestigadoresMaestrosMedios de comunicaciónPúblico generalORIGINAL1019135564.2022.pdf1019135564.2022.pdfTesis de Maestría en Administraciónapplication/pdf1411553https://repositorio.unal.edu.co/bitstream/unal/81972/3/1019135564.2022.pdff7650e60ce96b603c346891f36c4769fMD53LICENSElicense.txtlicense.txttext/plain; charset=utf-84074https://repositorio.unal.edu.co/bitstream/unal/81972/4/license.txt8153f7789df02f0a4c9e079953658ab2MD54THUMBNAIL1019135564.2022.pdf.jpg1019135564.2022.pdf.jpgGenerated Thumbnailimage/jpeg5021https://repositorio.unal.edu.co/bitstream/unal/81972/5/1019135564.2022.pdf.jpgf379db575817ee9999fa045fddc2caf0MD55unal/81972oai:repositorio.unal.edu.co:unal/819722024-08-08 23:11:56.795Repositorio Institucional Universidad Nacional de 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