The network perspective in marketing: ¿Management Bias’?
En las últimas décadas la perspectiva de redes ha influenciado considerablemente la investigación en áreas relacionadas con las ciencias sociales. La investigación de marketing no ha sido la excepción, y se han desarrollado bastantes estudios desde una perspectiva de redes con el objetivo de entende...
- Autores:
-
Aqueveque Torres, Claudio
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2006
- Institución:
- Universidad Autónoma de Bucaramanga - UNAB
- Repositorio:
- Repositorio UNAB
- Idioma:
- spa
- OAI Identifier:
- oai:repository.unab.edu.co:20.500.12749/22420
- Acceso en línea:
- http://hdl.handle.net/20.500.12749/22420
- Palabra clave:
- Networks
Strength of ties
Marketing research
Market analysis
Markets
Economy
Business
Consumer behavior
Análisis de mercados
Mercados
Economía
Administración
Comportamiento del consumidor
Redes
Fuerza del vínculo
Investigación de marketing
- Rights
- License
- http://creativecommons.org/licenses/by-nc-nd/2.5/co/
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The network perspective in marketing: ¿Management Bias’? |
| dc.title.translated.spa.fl_str_mv |
La perspectiva de red en marketing: ¿sesgo de gestión? |
| title |
The network perspective in marketing: ¿Management Bias’? |
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The network perspective in marketing: ¿Management Bias’? Networks Strength of ties Marketing research Market analysis Markets Economy Business Consumer behavior Análisis de mercados Mercados Economía Administración Comportamiento del consumidor Redes Fuerza del vínculo Investigación de marketing |
| title_short |
The network perspective in marketing: ¿Management Bias’? |
| title_full |
The network perspective in marketing: ¿Management Bias’? |
| title_fullStr |
The network perspective in marketing: ¿Management Bias’? |
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The network perspective in marketing: ¿Management Bias’? |
| title_sort |
The network perspective in marketing: ¿Management Bias’? |
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Aqueveque Torres, Claudio |
| dc.contributor.author.none.fl_str_mv |
Aqueveque Torres, Claudio |
| dc.subject.keywords.spa.fl_str_mv |
Networks Strength of ties Marketing research Market analysis Markets Economy Business Consumer behavior |
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Networks Strength of ties Marketing research Market analysis Markets Economy Business Consumer behavior Análisis de mercados Mercados Economía Administración Comportamiento del consumidor Redes Fuerza del vínculo Investigación de marketing |
| dc.subject.lemb.spa.fl_str_mv |
Análisis de mercados Mercados Economía Administración Comportamiento del consumidor |
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Redes Fuerza del vínculo Investigación de marketing |
| description |
En las últimas décadas la perspectiva de redes ha influenciado considerablemente la investigación en áreas relacionadas con las ciencias sociales. La investigación de marketing no ha sido la excepción, y se han desarrollado bastantes estudios desde una perspectiva de redes con el objetivo de entender y explicar fenómenos propios del marketing. El presente ensayo intenta resumir las principales conclusiones y hallazgos de estos estudios mediante una revisión de las publicaciones que han contribuido más notablemente a la literatura de redes en el ámbito del marketing. |
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2006 |
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2023-10-24T17:14:58Z |
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2023-10-24T17:14:58Z |
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Article |
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http://purl.org/coar/resource_type/c_2df8fbb1 |
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info:eu-repo/semantics/article |
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spa |
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spa |
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http://hdl.handle.net/20.500.12749/22418 |
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Brass, D.J., Galaskiewicz, J., Greve, H.R. and Tsai, W. (2004), “Taking stock of networks and organizations: A multilevel perspective”, Academy of Management Journal, Vol. 47, pp. 795-817. Cook, T. and Campbell, D. (1979), Quasi-Experimentation, Houghton-Mifflin Company,Boston, MA. Cowan, R. and Jonard, N. (2003), “The dynamics of collective invention”, Journal of Economic Behavior & Organization, Vol. 52, pp. 513-532. Cross, R., Parker, A., Prusak, L. and Borgatti, S. (2001), “Knowing what we know: Supporting knowledge creation and sharing in social networks”, Organizational Dynamics, Vol. 3, pp. 100-120. Davis, G.F., Yoo, M. and Baker, W.E. (2003), “The small world of the American corporate elite, 1991-2001”, Strategic Organization, Vol. 1, pp. 301-336. Eisenhardt, K.M. and Schoonhoven, C.B. (1996), “Resource-based view of strategic alliance formation: Strategic and social effects in entrepreneurial firms”, Organization Science, Vol, 7, pp. 136-150. Frenzen, J. and Nakamoto, K. (1993), “Structure, cooperation, and the flow of market information”, Journal of Consumer Research, Vol. 20, pp. 360-375. Goldenberg, J., Libai, B. and Muller, E. (2001), “Talk of the Network: A Complex ystems Look at the Underlying Process of Word-of-Mouth”, Marketing Letters, Vol. 12, pp. 211-223. Granovetter, M. (1973), “The strength of weak ties”, American Journal of Sociology, Vol. 78, pp. 1360-1380. |
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UNAB Campus Bucaramanga |
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Universidad Autónoma de Bucaramanga UNAB |
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Facultad Ingeniería |
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Revista Colombiana de Marketing; Año 07, Número 12 (Junio 2006); páginas 13-22 |
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Repositorio Institucional | Universidad Autónoma de Bucaramanga - UNAB |
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Aqueveque Torres, Claudio3ce7fddf-261a-4e0c-b1d2-dead3506e009Bucaramanga (Santander, Colombia)UNAB Campus Bucaramanga2023-10-24T17:14:58Z2023-10-24T17:14:58Z2006-061657-4613http://hdl.handle.net/20.500.12749/22420instname:Universidad Autónoma de Bucaramanga - UNABreponame:Repositorio Institucional UNABrepourl:https://repository.unab.edu.coEn las últimas décadas la perspectiva de redes ha influenciado considerablemente la investigación en áreas relacionadas con las ciencias sociales. La investigación de marketing no ha sido la excepción, y se han desarrollado bastantes estudios desde una perspectiva de redes con el objetivo de entender y explicar fenómenos propios del marketing. El presente ensayo intenta resumir las principales conclusiones y hallazgos de estos estudios mediante una revisión de las publicaciones que han contribuido más notablemente a la literatura de redes en el ámbito del marketing.In recent decades, the network perspective has considerably influenced research in areas related to the social sciences. Marketing research has not been the exception, and many studies have been developed from a network perspective with the aim of understanding and explaining marketing phenomena. This essay attempts to summarize the main conclusions and findings of these studies through a review of the publications that have contributed most notably to the literature on networks in the field of marketing.Modalidad Presencialapplication/pdfspahttp://hdl.handle.net/20.500.12749/22418Brass, D.J., Galaskiewicz, J., Greve, H.R. and Tsai, W. (2004), “Taking stock of networks and organizations: A multilevel perspective”, Academy of Management Journal, Vol. 47, pp. 795-817.Cook, T. and Campbell, D. (1979), Quasi-Experimentation, Houghton-Mifflin Company,Boston, MA.Cowan, R. and Jonard, N. (2003), “The dynamics of collective invention”, Journal of Economic Behavior & Organization, Vol. 52, pp. 513-532.Cross, R., Parker, A., Prusak, L. and Borgatti, S. (2001), “Knowing what we know: Supporting knowledge creation and sharing in social networks”, Organizational Dynamics, Vol. 3, pp. 100-120.Davis, G.F., Yoo, M. and Baker, W.E. (2003), “The small world of the American corporate elite, 1991-2001”, Strategic Organization, Vol. 1, pp. 301-336.Eisenhardt, K.M. and Schoonhoven, C.B. (1996), “Resource-based view of strategic alliance formation: Strategic and social effects in entrepreneurial firms”, Organization Science, Vol, 7, pp. 136-150.Frenzen, J. and Nakamoto, K. (1993), “Structure, cooperation, and the flow of market information”, Journal of Consumer Research, Vol. 20, pp. 360-375.Goldenberg, J., Libai, B. and Muller, E. (2001), “Talk of the Network: A Complex ystems Look at the Underlying Process of Word-of-Mouth”, Marketing Letters, Vol. 12, pp. 211-223.Granovetter, M. (1973), “The strength of weak ties”, American Journal of Sociology, Vol. 78, pp. 1360-1380.http://creativecommons.org/licenses/by-nc-nd/2.5/co/Abierto (Texto Completo)Atribución-NoComercial-SinDerivadas 2.5 Colombiahttp://purl.org/coar/access_right/c_abf2Revista Colombiana de Marketing; Año 07, Número 12 (Junio 2006); páginas 13-22The network perspective in marketing: ¿Management Bias’?La perspectiva de red en marketing: ¿sesgo de gestión?Articleinfo:eu-repo/semantics/articleArtículohttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1info:eu-repo/semantics/acceptedVersionhttp://purl.org/redcol/resource_type/ARTUniversidad Autónoma de Bucaramanga UNABFacultad IngenieríaNetworksStrength of tiesMarketing researchMarket analysisMarketsEconomyBusinessConsumer behaviorAnálisis de mercadosMercadosEconomíaAdministraciónComportamiento del consumidorRedesFuerza del vínculoInvestigación de marketingORIGINAL3.pdf3.pdfArtículoapplication/pdf3314913https://repository.unab.edu.co/bitstream/20.500.12749/22420/1/3.pdfaf01545e49dfccbe65ae9acb1cf84d18MD51open accessLICENSElicense.txtlicense.txttext/plain; charset=utf-8829https://repository.unab.edu.co/bitstream/20.500.12749/22420/2/license.txt3755c0cfdb77e29f2b9125d7a45dd316MD52open accessTHUMBNAIL3.pdf.jpg3.pdf.jpgIM Thumbnailimage/jpeg8558https://repository.unab.edu.co/bitstream/20.500.12749/22420/3/3.pdf.jpg1a17054e585864f4b4188cc25a33093eMD53open access20.500.12749/22420oai:repository.unab.edu.co:20.500.12749/224202023-10-31 15:58:11.285open accessRepositorio Institucional | Universidad Autónoma de Bucaramanga - UNABrepositorio@unab.edu.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 |