Responsabilidad social corporativa
The Corporate Social Responsibility is an action that the relations of the company and the community is harmonized; for this reason companies are beginning to look for strategies to thus benefit workers and propose CSR as a business opportunity for the organization. The multinational British America...
- Autores:
-
Soto, Claudia Patricia
Rubio Muñoz, Leidy
- Tipo de recurso:
- Fecha de publicación:
- 2016
- Institución:
- Universidad La Gran Colombia
- Repositorio:
- Repositorio Institucional UGC
- Idioma:
- spa
- OAI Identifier:
- oai:repository.ugc.edu.co:11396/2802
- Acceso en línea:
- http://hdl.handle.net/11396/2802
- Palabra clave:
- Responsabilidad social
Modelo de gestión de la RSE
Teoría de los stakeholders
Ética empresarial
Fundación BAT
Ética profesional
Responsabilidad social empresarial
- Rights
- License
- Abierto (Texto Completo)
| Summary: | The Corporate Social Responsibility is an action that the relations of the company and the community is harmonized; for this reason companies are beginning to look for strategies to thus benefit workers and propose CSR as a business opportunity for the organization. The multinational British American Tobacco based in Colombia, is socially responsible to its stakeholders through its BAT Foundation, which was created in 2000 as part of its policy of corporate social responsibility and aims to preserve the popular culture all its manifestations, in order to contribute to the integral development of Colombians |
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