Los estudios de opinión

ABSTRACT: The public opinion studies could be defined as: "The determination than people wants, by methods of formation of samples selective" (Lundberg). The ample field of the opinions, the feelings and the expectations, has been constituted in excellent broth of culture for "specialists in predictions". The opinion studies show the ample field of the opinions, of the feelings and of the expectations and, they have constituted themselves in excellent broth of culture for "specialists in predictions". The instrument of information harvesting is the survey that is a technique destined to obtain primary data of a representative number of individuals of a population to project its results on the total population. Problems: The problem is that the drilled people finish expressing not their preference, but the idea that forms of the opinions of the others. The surveys confuse popularity with credibility" The surveys let see what is what they want to hear the voters and what it is what they hope of the candidates. By this route the candidate makes his speech and its image is handled, inducing to the electorate. And additionally we add like negative aspect, that those people can be lead in partisan attitude, under studies "manipulated", bringing about consequently a greater disorientation: "The problem is in which all the soundings have not been made seriously. In some notes that are too much is committed. Sometimes it has been incurred twisted manipulations and the results have left slanted.

• Autores: Ruiz Restrepo, Jaime
• Tipo de recurso: Article of investigation
• Fecha de publicación: 2001
• Institución: Universidad de Antioquia
• Repositorio: Repositorio UdeA
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.udea.edu.co:10495/2715
• Acceso en línea: http://hdl.handle.net/10495/2715
• Palabra clave: Estudios de opinión; Opinión pública; Predicciones; Recolección de datos; Encuesta
• Rights: openAccess
• License: Atribución-NoComercial-CompartirIgual 2.5 Colombia (CC BY-NC-SA 2.5 CO)