Advertising of ultra-processed foods and beverages : children as a vulnerable population

ABSTRACT: The rapid nutrition transition occurring in Latin America has resulted in a sharp increase of childhood overweight and obesity. Recent evidence has shown that food and beverage advertising has a great influence on children’s eating behavior. This population has become a key target market f...

Full description

Autores:
Mallarino Haeger, Christina
González Zapata, Laura Inés
Cadena Camargo, Yazmín María Lucila
Parra Pérez, Diana
Gómez Gutiérrez, Luis Fernando
Tipo de recurso:
Article of investigation
Fecha de publicación:
2013
Institución:
Universidad de Antioquia
Repositorio:
Repositorio UdeA
Idioma:
eng
OAI Identifier:
oai:bibliotecadigital.udea.edu.co:10495/23500
Acceso en línea:
http://hdl.handle.net/10495/23500
Palabra clave:
Child
Niño
Food Publicity
Publicidad de Alimentos
Industrialized Foods
Alimentos Industrializados
Food-Processing Industry
Industria de Procesamiento de Alimentos
Nutritional Transition
Transición Nutricional
Rights
openAccess
License
http://creativecommons.org/licenses/by/2.5/co/
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oai_identifier_str oai:bibliotecadigital.udea.edu.co:10495/23500
network_acronym_str UDEA2
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repository_id_str
dc.title.spa.fl_str_mv Advertising of ultra-processed foods and beverages : children as a vulnerable population
dc.title.alternative.spa.fl_str_mv Publicidade de bebidas e alimentos ultra-processados : crianças como população vulnerável
title Advertising of ultra-processed foods and beverages : children as a vulnerable population
spellingShingle Advertising of ultra-processed foods and beverages : children as a vulnerable population
Child
Niño
Food Publicity
Publicidad de Alimentos
Industrialized Foods
Alimentos Industrializados
Food-Processing Industry
Industria de Procesamiento de Alimentos
Nutritional Transition
Transición Nutricional
title_short Advertising of ultra-processed foods and beverages : children as a vulnerable population
title_full Advertising of ultra-processed foods and beverages : children as a vulnerable population
title_fullStr Advertising of ultra-processed foods and beverages : children as a vulnerable population
title_full_unstemmed Advertising of ultra-processed foods and beverages : children as a vulnerable population
title_sort Advertising of ultra-processed foods and beverages : children as a vulnerable population
dc.creator.fl_str_mv Mallarino Haeger, Christina
González Zapata, Laura Inés
Cadena Camargo, Yazmín María Lucila
Parra Pérez, Diana
Gómez Gutiérrez, Luis Fernando
dc.contributor.author.none.fl_str_mv Mallarino Haeger, Christina
González Zapata, Laura Inés
Cadena Camargo, Yazmín María Lucila
Parra Pérez, Diana
Gómez Gutiérrez, Luis Fernando
dc.subject.decs.none.fl_str_mv Child
Niño
Food Publicity
Publicidad de Alimentos
Industrialized Foods
Alimentos Industrializados
Food-Processing Industry
Industria de Procesamiento de Alimentos
Nutritional Transition
Transición Nutricional
topic Child
Niño
Food Publicity
Publicidad de Alimentos
Industrialized Foods
Alimentos Industrializados
Food-Processing Industry
Industria de Procesamiento de Alimentos
Nutritional Transition
Transición Nutricional
description ABSTRACT: The rapid nutrition transition occurring in Latin America has resulted in a sharp increase of childhood overweight and obesity. Recent evidence has shown that food and beverage advertising has a great influence on children’s eating behavior. This population has become a key target market for the ultra-processed foods and beverages industry, which is marketing products in an aggressive way. Evidence shows that Latin American countries have poor regulation of ultra-processed foods and beverages advertising, where the discourse of self-regulation still prevails over statutory regulations. The following commentary explores how advertising might play an important role in developing unhealthy dietary patterns and obesity in Latin American children, as well as the urgent need for government action and the involvement of civil society to tackle this public health issue.
publishDate 2013
dc.date.issued.none.fl_str_mv 2013
dc.date.accessioned.none.fl_str_mv 2021-10-27T00:49:23Z
dc.date.available.none.fl_str_mv 2021-10-27T00:49:23Z
dc.type.spa.fl_str_mv info:eu-repo/semantics/article
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dc.type.local.spa.fl_str_mv Artículo de investigación
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status_str publishedVersion
dc.identifier.issn.none.fl_str_mv 0034-8910
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10495/23500
dc.identifier.doi.none.fl_str_mv 10.1590/S0034-8910.2013047004319
dc.identifier.eissn.none.fl_str_mv 1518-8787
identifier_str_mv 0034-8910
10.1590/S0034-8910.2013047004319
1518-8787
url http://hdl.handle.net/10495/23500
dc.language.iso.spa.fl_str_mv eng
language eng
dc.relation.ispartofjournalabbrev.spa.fl_str_mv Rev. Saúde Pública.
dc.rights.spa.fl_str_mv info:eu-repo/semantics/openAccess
dc.rights.uri.*.fl_str_mv http://creativecommons.org/licenses/by/2.5/co/
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dc.publisher.spa.fl_str_mv Universidade de São Paulo, Faculdade de Saúde Pública
dc.publisher.group.spa.fl_str_mv Determinantes Sociales y Económicos de la Situación de Salud y Nutrición
dc.publisher.place.spa.fl_str_mv Sao Paulo, Brasil
institution Universidad de Antioquia
bitstream.url.fl_str_mv http://bibliotecadigital.udea.edu.co/bitstream/10495/23500/1/MallarinoChristina_2013_AdvertisingUltra.pdf
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spelling Mallarino Haeger, ChristinaGonzález Zapata, Laura InésCadena Camargo, Yazmín María LucilaParra Pérez, DianaGómez Gutiérrez, Luis Fernando2021-10-27T00:49:23Z2021-10-27T00:49:23Z20130034-8910http://hdl.handle.net/10495/2350010.1590/S0034-8910.20130470043191518-8787ABSTRACT: The rapid nutrition transition occurring in Latin America has resulted in a sharp increase of childhood overweight and obesity. Recent evidence has shown that food and beverage advertising has a great influence on children’s eating behavior. This population has become a key target market for the ultra-processed foods and beverages industry, which is marketing products in an aggressive way. Evidence shows that Latin American countries have poor regulation of ultra-processed foods and beverages advertising, where the discourse of self-regulation still prevails over statutory regulations. The following commentary explores how advertising might play an important role in developing unhealthy dietary patterns and obesity in Latin American children, as well as the urgent need for government action and the involvement of civil society to tackle this public health issue.RESUMO: A rápida transição nutricional na América Latina tem como resultado o aumento pronunciado de sobrepeso e obesidade nas crianças. Evidência recente mostra que a publicidade de comidas e bebidas tem grande influência nas preferências alimentares das crianças. Essa população torna-se alvo da indústria de alimentos ultraprocessados e bebidas, produtos comercializados agressivamente. Nos países da América Latina, só existem regulamentos ineficientes para a publicidade de bebidas e alimentos ultraprocessados, e o discurso de auto-regulação prevalece sobre os regulamentos legais. Este comentário explora o papel importante da publicidade no desenvolvimento de padrões de dietas não saudáveis e na obesidade das crianças na América Latina, bem como a necessidade de ação governamental e participação social na resolução desse problema de saúde públicaCOL00656085application/pdfengUniversidade de São Paulo, Faculdade de Saúde PúblicaDeterminantes Sociales y Económicos de la Situación de Salud y NutriciónSao Paulo, Brasilinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://purl.org/coar/resource_type/c_2df8fbb1https://purl.org/redcol/resource_type/ARTArtículo de investigaciónhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by/2.5/co/http://purl.org/coar/access_right/c_abf2https://creativecommons.org/licenses/by/4.0/Advertising of ultra-processed foods and beverages : children as a vulnerable populationPublicidade de bebidas e alimentos ultra-processados : crianças como população vulnerávelChildNiñoFood PublicityPublicidad de AlimentosIndustrialized FoodsAlimentos IndustrializadosFood-Processing IndustryIndustria de Procesamiento de AlimentosNutritional TransitionTransición NutricionalRev. Saúde Pública.Revista de Saúde Pública10061010475ORIGINALMallarinoChristina_2013_AdvertisingUltra.pdfMallarinoChristina_2013_AdvertisingUltra.pdfArtículo de investigaciónapplication/pdf234687http://bibliotecadigital.udea.edu.co/bitstream/10495/23500/1/MallarinoChristina_2013_AdvertisingUltra.pdf3aa8b689fb38055060ffd3ddc731d0c1MD51LICENSElicense.txtlicense.txttext/plain; charset=utf-81748http://bibliotecadigital.udea.edu.co/bitstream/10495/23500/3/license.txt8a4605be74aa9ea9d79846c1fba20a33MD53CC-LICENSElicense_rdflicense_rdfapplication/rdf+xml; charset=utf-8927http://bibliotecadigital.udea.edu.co/bitstream/10495/23500/2/license_rdf1646d1f6b96dbbbc38035efc9239ac9cMD5210495/23500oai:bibliotecadigital.udea.edu.co:10495/235002021-10-26 19:49:23.662Repositorio Institucional Universidad de Antioquiaandres.perez@udea.edu.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