Estrategias de marketing experiencial como herramienta para la construcción de tejido social en la promoción de la yuca: un caso en Las Piedras (Córdoba)
This research addresses the fundamental concepts of experiential marketing applied to a case study at the Yuca Fair in the community of Las Piedras on the left bank of the Sinú River. Were taken the variables of participation, impact and prospecting to characterize the community in terms of its inte...
- Autores:
-
Payares Rossi, Ilena María
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2021
- Institución:
- Universidad de Córdoba
- Repositorio:
- Repositorio Institucional Unicórdoba
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.unicordoba.edu.co:ucordoba/4104
- Acceso en línea:
- https://repositorio.unicordoba.edu.co/handle/ucordoba/4104
- Palabra clave:
- Marketing experiencial
Feria gastronómica
Turismo cultural
Seguridad alimentaria
Desarrollo rural
Tejido social
Escala de experiencia de eventos
Experiential marketing
Gastronomic fair
Cultural tourism
Food security
Rural development
Social fabric
Event experience scale
- Rights
- openAccess
- License
- Copyright Universidad de Córdoba, 2021
| Summary: | This research addresses the fundamental concepts of experiential marketing applied to a case study at the Yuca Fair in the community of Las Piedras on the left bank of the Sinú River. Were taken the variables of participation, impact and prospecting to characterize the community in terms of its interactions with the fair and its marketing strategies, with which a structured interview was designed to apply to the inhabitants of the village. An event |
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