Análisis bibliométrico y revision temática de estudios en consumo infantil de 1974 a 2019
El papel de los niños como consumidores ha generado un gran interés en el marketing social, especialmente en los aspectos relacionados con la alimentación; sin embargo, hay campos como la regulación de la publicidad, el comportamiento digital y las actitudes de los niños hacia los productos, que has...
- Autores:
-
Granados-León, César
Sandoval-Escobar, Marithza
Ortegón-Cortázar, Leonardo
- Tipo de recurso:
- Article of investigation
- Fecha de publicación:
- 2022
- Institución:
- Universidad Católica de Colombia
- Repositorio:
- RIUCaC - Repositorio U. Católica
- Idioma:
- spa
- OAI Identifier:
- oai:repository.ucatolica.edu.co:10983/28574
- Palabra clave:
- consumo infantil
psicología del consumidor infantil
bibliometría
consumo saludable
marketing social
child consumption
child consumer psychology
bibliometric
healthy consumption
social marketing
- Rights
- openAccess
- License
- Acta Colombiana de Psicología - 2022
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| dc.title.spa.fl_str_mv |
Análisis bibliométrico y revision temática de estudios en consumo infantil de 1974 a 2019 |
| dc.title.translated.eng.fl_str_mv |
Bibliometric Analysis and thematic review of studies on child consumption from 1974 to 2019 |
| title |
Análisis bibliométrico y revision temática de estudios en consumo infantil de 1974 a 2019 |
| spellingShingle |
Análisis bibliométrico y revision temática de estudios en consumo infantil de 1974 a 2019 consumo infantil psicología del consumidor infantil bibliometría consumo saludable marketing social child consumption child consumer psychology bibliometric healthy consumption social marketing |
| title_short |
Análisis bibliométrico y revision temática de estudios en consumo infantil de 1974 a 2019 |
| title_full |
Análisis bibliométrico y revision temática de estudios en consumo infantil de 1974 a 2019 |
| title_fullStr |
Análisis bibliométrico y revision temática de estudios en consumo infantil de 1974 a 2019 |
| title_full_unstemmed |
Análisis bibliométrico y revision temática de estudios en consumo infantil de 1974 a 2019 |
| title_sort |
Análisis bibliométrico y revision temática de estudios en consumo infantil de 1974 a 2019 |
| dc.creator.fl_str_mv |
Granados-León, César Sandoval-Escobar, Marithza Ortegón-Cortázar, Leonardo |
| dc.contributor.author.spa.fl_str_mv |
Granados-León, César Sandoval-Escobar, Marithza Ortegón-Cortázar, Leonardo |
| dc.subject.spa.fl_str_mv |
consumo infantil psicología del consumidor infantil bibliometría consumo saludable marketing social |
| topic |
consumo infantil psicología del consumidor infantil bibliometría consumo saludable marketing social child consumption child consumer psychology bibliometric healthy consumption social marketing |
| dc.subject.eng.fl_str_mv |
child consumption child consumer psychology bibliometric healthy consumption social marketing |
| description |
El papel de los niños como consumidores ha generado un gran interés en el marketing social, especialmente en los aspectos relacionados con la alimentación; sin embargo, hay campos como la regulación de la publicidad, el comportamiento digital y las actitudes de los niños hacia los productos, que hasta ahora no están completamente estudiados. Para apoyar las futuras investigaciones de la comunidad científica del marketing social sobre este tema, el presente estudio bibliométrico tuvo como objetivo investigar y describir las líneas y áreas de investigación en psicología, comportamiento y marketing social, en relación con el consumo infantil, para responder a la siguiente pregunta de investigación: ¿Cuáles son las publicaciones, autores y tendencias más importantes en la investigación sobre el consumo infantil en los últimos 45 años? Para ello, se analizaron 1375 artículos de 703 revistas con los paquetes Bibliometrix (R Studio), utilizando una metodología exploratoria y descriptiva, analizando 2588 palabras clave de autor y 1265 palabras clave adicionales con 2597 autores en la base de datos Scopus. Los indicadores cienciométricos muestran la existencia de cinco grupos temáticos relacionados con el consumo infantil. Se concluye que la producción científica sobre el consumo de niños y niñas debe abordar cuestiones de protección y regulación orientadas a la responsabilidad social, especialmente en las comunicaciones integradas de marketing y publicidad de las marcas alimentarias, con mayor y especial cuidado en el entorno digital, debido a la actual inmersión de la población infantil mundial y su creciente autonomía en la elección de contenidos, productos y marcas digitales. |
| publishDate |
2022 |
| dc.date.accessioned.none.fl_str_mv |
2022-06-22 15:43:32 2023-01-23T15:44:53Z |
| dc.date.available.none.fl_str_mv |
2022-06-22 15:43:32 2023-01-23T15:44:53Z |
| dc.date.issued.none.fl_str_mv |
2022-06-22 |
| dc.type.spa.fl_str_mv |
Artículo de revista |
| dc.type.coar.spa.fl_str_mv |
http://purl.org/coar/resource_type/c_2df8fbb1 |
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http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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Text |
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info:eu-repo/semantics/article |
| dc.type.local.eng.fl_str_mv |
Journal article |
| dc.type.redcol.spa.fl_str_mv |
http://purl.org/redcol/resource_type/ART |
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info:eu-repo/semantics/publishedVersion |
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http://purl.org/coar/resource_type/c_2df8fbb1 |
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publishedVersion |
| dc.identifier.doi.none.fl_str_mv |
10.14718/ACP.2022.25.2.8 |
| dc.identifier.eissn.none.fl_str_mv |
1909-9711 |
| dc.identifier.issn.none.fl_str_mv |
0123-9155 |
| dc.identifier.uri.none.fl_str_mv |
https://hdl.handle.net/10983/28574 |
| dc.identifier.url.none.fl_str_mv |
https://doi.org/10.14718/ACP.2022.25.2.8 |
| identifier_str_mv |
10.14718/ACP.2022.25.2.8 1909-9711 0123-9155 |
| url |
https://hdl.handle.net/10983/28574 https://doi.org/10.14718/ACP.2022.25.2.8 |
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spa |
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spa |
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https://actacolombianapsicologia.ucatolica.edu.co/article/download/4443/4290 https://actacolombianapsicologia.ucatolica.edu.co/article/download/4443/4193 https://actacolombianapsicologia.ucatolica.edu.co/article/download/4443/4263 |
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Núm. 2 , Año 2022 : Acta Colombiana de Psicología |
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141 |
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2 |
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122 |
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25 |
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Acta Colombiana de Psicología |
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Granados-León, César64133f06-89cb-4e73-88c2-38ccb992d23e300Sandoval-Escobar, Marithza80b1b267-b64d-4f16-bd8f-b8c36e3b9131300Ortegón-Cortázar, Leonardod44d4813-2809-4941-b1b0-4cc1fec58ad43002022-06-22 15:43:322023-01-23T15:44:53Z2022-06-22 15:43:322023-01-23T15:44:53Z2022-06-22El papel de los niños como consumidores ha generado un gran interés en el marketing social, especialmente en los aspectos relacionados con la alimentación; sin embargo, hay campos como la regulación de la publicidad, el comportamiento digital y las actitudes de los niños hacia los productos, que hasta ahora no están completamente estudiados. Para apoyar las futuras investigaciones de la comunidad científica del marketing social sobre este tema, el presente estudio bibliométrico tuvo como objetivo investigar y describir las líneas y áreas de investigación en psicología, comportamiento y marketing social, en relación con el consumo infantil, para responder a la siguiente pregunta de investigación: ¿Cuáles son las publicaciones, autores y tendencias más importantes en la investigación sobre el consumo infantil en los últimos 45 años? Para ello, se analizaron 1375 artículos de 703 revistas con los paquetes Bibliometrix (R Studio), utilizando una metodología exploratoria y descriptiva, analizando 2588 palabras clave de autor y 1265 palabras clave adicionales con 2597 autores en la base de datos Scopus. Los indicadores cienciométricos muestran la existencia de cinco grupos temáticos relacionados con el consumo infantil. Se concluye que la producción científica sobre el consumo de niños y niñas debe abordar cuestiones de protección y regulación orientadas a la responsabilidad social, especialmente en las comunicaciones integradas de marketing y publicidad de las marcas alimentarias, con mayor y especial cuidado en el entorno digital, debido a la actual inmersión de la población infantil mundial y su creciente autonomía en la elección de contenidos, productos y marcas digitales.The role of children as consumers has generated great interest in social marketing, especially in aspects related to food. However, there are fields such as the regulation of advertising, digital behavior, and children’s attitudes towards products that until now have not been completely studied. To support future research of the social marketing scientific community about this topic, the present bibliometric study aimed to investigate and describe the lines and areas of inquiry in psychology, behavior and social marketing in relation to child consumption, in order to respond the following research question: what have been the most important publications, authors and trends in research on child consumption in the last 45 years? To this end, 1375 articles from 703 journals were analyzed with the Bibliometrix packages (R Studio), under an exploratory and descriptive methodology, analyzing 2588 author keywords and 1265 additional keywords, with 2597 authors in the Scopus database. Scientometric indicators show the existence of five thematic groups related to child consumption. It is concluded that scientific production on child consumption should address protection and regulation issues oriented to social responsibility, especially in integrated marketing and advertising communications for food brands, with greater and special care in the digital environment, due to the current immersion of the world’s child population and its growing autonomy in the choice of digital content, products, and brands.text/htmlapplication/pdftext/xml10.14718/ACP.2022.25.2.81909-97110123-9155https://hdl.handle.net/10983/28574https://doi.org/10.14718/ACP.2022.25.2.8spaUniversidad Católica de Colombiahttps://actacolombianapsicologia.ucatolica.edu.co/article/download/4443/4290https://actacolombianapsicologia.ucatolica.edu.co/article/download/4443/4193https://actacolombianapsicologia.ucatolica.edu.co/article/download/4443/4263Núm. 2 , Año 2022 : Acta Colombiana de Psicología141212225Acta Colombiana de PsicologíaAleti, T., Brennan, L., & Parker, L. (2015). 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Appetite, 58(1), 105–110. https://doi.org/10.1016/j.appet.2011.09.024Acta Colombiana de Psicología - 2022info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.http://creativecommons.org/licenses/by-nc-sa/4.0https://actacolombianapsicologia.ucatolica.edu.co/article/view/4443consumo infantilpsicología del consumidor infantilbibliometríaconsumo saludablemarketing socialchild consumptionchild consumer psychologybibliometrichealthy consumptionsocial marketingAnálisis bibliométrico y revision temática de estudios en consumo infantil de 1974 a 2019Bibliometric Analysis and thematic review of studies on child consumption from 1974 to 2019Artículo de revistahttp://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85Textinfo:eu-repo/semantics/articleJournal articlehttp://purl.org/redcol/resource_type/ARTinfo:eu-repo/semantics/publishedVersionPublicationOREORE.xmltext/xml2703https://repository.ucatolica.edu.co/bitstreams/cbc4bb16-2ed7-4967-a5e6-7d311e6456c7/downloadeca27c0995b0fc67208fdf9814f42055MD5110983/28574oai:repository.ucatolica.edu.co:10983/285742023-03-24 16:27:57.115http://creativecommons.org/licenses/by-nc-sa/4.0Acta Colombiana de Psicología - 2022https://repository.ucatolica.edu.coRepositorio Institucional Universidad Católica de Colombia - RIUCaCbdigital@metabiblioteca.com |