Attitudes, psychological processes and evaluation methodologies of electronic cigarette advertising: a systematic review

The objective of this study was to analyze the attitudes and psychological processes (cognition and emotion) influenced by Electronic Nicotine Delivery Systems (ENDS) advertising in young people, in addition to identifying the methodologies used to assess these variables. Through a systematic review, eight studies published between 2015 and 2024 were selected, following PRISMA guidelines. The inclusion criteria included empirical research focused on attitudes and psychological processes generated by ENDS advertising. The methodology included searching databases such as Scopus, ProQuest, and ScienceDirect, selecting studies with cross-sectional and experimental designs. The results highlighted that ENDS advertising uses visual, linguistic, and emotional persuasive strategies. Positive emotions (social belonging, freedom) and the use of risk-minimizing language are highlighted, generating favorable attitudes toward consumption. Social media were identified as a key medium for disseminating advertising messages that normalize ENDS use, especially among young people. Tools such as Likert-type scales, questionnaires, and adapted psychometric tests were used to measure variables such as harm perception, implicit and explicit attitudes, consumption intentions, and emotional responses. The studies provide a valuable basis for developing regulatory and preventive strategies, considering the complex interactions between cognition, emotion, and behavior in response to ENDS advertising.Key words: advertising, electronic cigarette, language, emotions, cognition. (Tomado de la fuente)

• Autores: Velasco-Salamanca, Ruth Marcela; Carvajal-Builes, Juan Camilo; Barreto-Galeano, María Idaly; Castellanos-Alvarenga, Luis Mario
• Tipo de recurso: http://purl.org/coar/resource_type/c_ddb1
• Fecha de publicación: 2025
• Institución: Universidad Católica de Colombia
• Repositorio: RIUCaC - Repositorio U. Católica
• Idioma: spa
• OAI Identifier: oai:repository.ucatolica.edu.co:10983/31939
• Acceso en línea: https://hdl.handle.net/10983/31939
• Palabra clave: Jovenes-uso de sustancias; 150 - Psicología; Advertising; Electronic cigarette; Language; Emotions; Cognition
• Rights: openAccess
• License: Derechos Reservados-Universidad Católica de Colombia, 2025