Implementation of a visibility strategy in the heritage institution Claustro Nuestra Señora de la Merced

Virtual tours have become innovative digital strategies in the framework of promoting heritage sites. This technological tool allows visitors to live new immersive experiences in places of heritage value, whilst also making these places digitally accessible to the community. Research on this topic d...

Full description

Autores:
Díaz González, Sharon
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2022
Institución:
Universidad de Cartagena
Repositorio:
Repositorio Universidad de Cartagena
Idioma:
eng
OAI Identifier:
oai:repositorio.unicartagena.edu.co:11227/15912
Acceso en línea:
https://hdl.handle.net/11227/15912
http://dx.doi.org/10.57799/11227/9859
Palabra clave:
Virtual tours
visibility
heritage
buildings
appropriation
Rights
openAccess
License
https://creativecommons.org/licenses/by-nc/4.0/
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dc.title.eng.fl_str_mv Implementation of a visibility strategy in the heritage institution Claustro Nuestra Señora de la Merced
title Implementation of a visibility strategy in the heritage institution Claustro Nuestra Señora de la Merced
spellingShingle Implementation of a visibility strategy in the heritage institution Claustro Nuestra Señora de la Merced
Virtual tours
visibility
heritage
buildings
appropriation
title_short Implementation of a visibility strategy in the heritage institution Claustro Nuestra Señora de la Merced
title_full Implementation of a visibility strategy in the heritage institution Claustro Nuestra Señora de la Merced
title_fullStr Implementation of a visibility strategy in the heritage institution Claustro Nuestra Señora de la Merced
title_full_unstemmed Implementation of a visibility strategy in the heritage institution Claustro Nuestra Señora de la Merced
title_sort Implementation of a visibility strategy in the heritage institution Claustro Nuestra Señora de la Merced
dc.creator.fl_str_mv Díaz González, Sharon
dc.contributor.advisor.none.fl_str_mv Benavides León, Carlos Andrés
dc.contributor.author.none.fl_str_mv Díaz González, Sharon
dc.subject.proposal.eng.fl_str_mv Virtual tours
visibility
heritage
buildings
appropriation
topic Virtual tours
visibility
heritage
buildings
appropriation
description Virtual tours have become innovative digital strategies in the framework of promoting heritage sites. This technological tool allows visitors to live new immersive experiences in places of heritage value, whilst also making these places digitally accessible to the community. Research on this topic demonstrates that offering multimodal visits has a significant impact for attracting visitors and, hence, increasing the visibility of heritage buildings. In this project, the reader will have an insight into the application of this tool to Cartagena’s heritage building “Cloister Nuestra Señora de la Merced” through the development of a visibility strategy, whose aim is to generate appropriation among the local community and increase their interest in visiting this cultural asset. Furthermore, the results of this proposal indicate that this project requires additional work and implementation. In addition, this degree project also encompasses my personal experience as an intern in this institution, working for the Cultural Heritage Observatory.
publishDate 2022
dc.date.issued.none.fl_str_mv 2022-11
dc.date.accessioned.none.fl_str_mv 2023-01-16T20:13:42Z
dc.date.available.none.fl_str_mv 2023-01-16T20:13:42Z
dc.type.spa.fl_str_mv Trabajo de grado - Pregrado
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http://dx.doi.org/10.57799/11227/9859
url https://hdl.handle.net/11227/15912
http://dx.doi.org/10.57799/11227/9859
dc.language.iso.spa.fl_str_mv eng
language eng
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.uri.spa.fl_str_mv https://creativecommons.org/licenses/by-nc/4.0/
dc.rights.accessrights.spa.fl_str_mv info:eu-repo/semantics/openAccess
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eu_rights_str_mv openAccess
dc.format.extent.spa.fl_str_mv 41 hojas
dc.format.mimetype.spa.fl_str_mv application/pdf
dc.publisher.spa.fl_str_mv Universidad de Cartagena
dc.publisher.faculty.spa.fl_str_mv Facultad de Ciencias Humanas
dc.publisher.place.spa.fl_str_mv Cartagena de Indias
dc.publisher.program.spa.fl_str_mv Profesional Universitario en Lenguas Extranjeras
institution Universidad de Cartagena
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spelling Benavides León, Carlos AndrésDíaz González, Sharon2023-01-16T20:13:42Z2023-01-16T20:13:42Z2022-11https://hdl.handle.net/11227/15912http://dx.doi.org/10.57799/11227/9859Virtual tours have become innovative digital strategies in the framework of promoting heritage sites. This technological tool allows visitors to live new immersive experiences in places of heritage value, whilst also making these places digitally accessible to the community. Research on this topic demonstrates that offering multimodal visits has a significant impact for attracting visitors and, hence, increasing the visibility of heritage buildings. In this project, the reader will have an insight into the application of this tool to Cartagena’s heritage building “Cloister Nuestra Señora de la Merced” through the development of a visibility strategy, whose aim is to generate appropriation among the local community and increase their interest in visiting this cultural asset. Furthermore, the results of this proposal indicate that this project requires additional work and implementation. 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