The importance of the sense of belonging in an online travel community

This paper describes my experience as an intern at the startup Soundwalkrs for 4 months. My daily tasks and working together with my supervisor allowed me to evaluate and identify the strengths and weaknesses of the company as well as my own. In addition, this paper will analyze and present in detai...

Full description

Autores:
Escalante Gazabón, Karoll Marcela
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2022
Institución:
Universidad de Cartagena
Repositorio:
Repositorio Universidad de Cartagena
Idioma:
eng
OAI Identifier:
oai:repositorio.unicartagena.edu.co:11227/15937
Acceso en línea:
https://hdl.handle.net/11227/15937
http://dx.doi.org/10.57799/11227/9848
Palabra clave:
Comunidad de viajes en linea
Rights
openAccess
License
https://creativecommons.org/licenses/by-nc/4.0/
Description
Summary:This paper describes my experience as an intern at the startup Soundwalkrs for 4 months. My daily tasks and working together with my supervisor allowed me to evaluate and identify the strengths and weaknesses of the company as well as my own. In addition, this paper will analyze and present in detail the lack of reviews and the unwillingness of customers to leave feedback present on the company's various platforms. Then, some recommendations will be offered to the company to create a community with a sense of belonging through social networks in order to overcome the aforementioned problem. Keywords: Online travel reviews, feedback, online community, social media.