Hostel positioning framework and marketing strategies for a successful instagram business account
Tourism market understanding grants tourist accommodation owners to turn data, trends, and insights into competitive advantages; analogously, social media marketing understanding and use permits brands to create and reach communities to position themselves on the internet. This paper presents the po...
- Autores:
-
Palacios Barranco, Danna Paola
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2023
- Institución:
- Universidad de Cartagena
- Repositorio:
- Repositorio Universidad de Cartagena
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.unicartagena.edu.co:11227/17172
- Acceso en línea:
- https://hdl.handle.net/11227/17172
http://dx.doi.org/10.57799/11227/12483
- Palabra clave:
- Alianzas estratégicas con agencias de turismo
Estrategias de marketing efectivas
Control sobre ingresos y gastos.
- Rights
- openAccess
- License
- https://creativecommons.org/licenses/by-nc/4.0/
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Hostel positioning framework and marketing strategies for a successful instagram business account |
| title |
Hostel positioning framework and marketing strategies for a successful instagram business account |
| spellingShingle |
Hostel positioning framework and marketing strategies for a successful instagram business account Alianzas estratégicas con agencias de turismo Estrategias de marketing efectivas Control sobre ingresos y gastos. |
| title_short |
Hostel positioning framework and marketing strategies for a successful instagram business account |
| title_full |
Hostel positioning framework and marketing strategies for a successful instagram business account |
| title_fullStr |
Hostel positioning framework and marketing strategies for a successful instagram business account |
| title_full_unstemmed |
Hostel positioning framework and marketing strategies for a successful instagram business account |
| title_sort |
Hostel positioning framework and marketing strategies for a successful instagram business account |
| dc.creator.fl_str_mv |
Palacios Barranco, Danna Paola |
| dc.contributor.advisor.none.fl_str_mv |
Sysoeva, Irina |
| dc.contributor.author.none.fl_str_mv |
Palacios Barranco, Danna Paola |
| dc.contributor.corporatename.spa.fl_str_mv |
Universidad de Cartagena |
| dc.contributor.educationalvalidator.esp.fl_str_mv |
Sysoeva Irina |
| dc.subject.proposal.spa.fl_str_mv |
Alianzas estratégicas con agencias de turismo Estrategias de marketing efectivas Control sobre ingresos y gastos. |
| topic |
Alianzas estratégicas con agencias de turismo Estrategias de marketing efectivas Control sobre ingresos y gastos. |
| description |
Tourism market understanding grants tourist accommodation owners to turn data, trends, and insights into competitive advantages; analogously, social media marketing understanding and use permits brands to create and reach communities to position themselves on the internet. This paper presents the positioning framework and strategies placed by Capitel Hostel to fulfill its objective of success, and the steps that were followed to start the official Instagram account of the Human Sciences Faculty of The University of Cartagena. Furthermore, findings indicate that the correct action approaches of both projects improved overall profitably of the hostel and boosted the image of the faculty and its courses. Keywords: Instagram, strategy, hostel, faculty, advertising |
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2023 |
| dc.date.accessioned.none.fl_str_mv |
2023-12-19T18:56:12Z |
| dc.date.available.none.fl_str_mv |
2023-12-19T18:56:12Z |
| dc.date.issued.none.fl_str_mv |
2023-12-13 |
| dc.type.spa.fl_str_mv |
Trabajo de grado - Pregrado |
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https://hdl.handle.net/11227/17172 http://dx.doi.org/10.57799/11227/12483 |
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eng |
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eng |
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23 hojas |
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application/pdf |
| dc.publisher.spa.fl_str_mv |
University of Cartagena |
| dc.publisher.faculty.spa.fl_str_mv |
Facultad de Ciencias Humanas |
| dc.publisher.place.spa.fl_str_mv |
Cartagena de Indias |
| dc.publisher.program.spa.fl_str_mv |
Profesional Universitario en Lenguas Extranjeras |
| institution |
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Sysoeva, Irina1043db73b164012959612aec1b87c61e600Palacios Barranco, Danna Paolaaa63faf2de2c831ab57412240ffc3732600Universidad de CartagenaSysoeva Irina2023-12-19T18:56:12Z2023-12-19T18:56:12Z2023-12-13https://hdl.handle.net/11227/17172http://dx.doi.org/10.57799/11227/12483Tourism market understanding grants tourist accommodation owners to turn data, trends, and insights into competitive advantages; analogously, social media marketing understanding and use permits brands to create and reach communities to position themselves on the internet. This paper presents the positioning framework and strategies placed by Capitel Hostel to fulfill its objective of success, and the steps that were followed to start the official Instagram account of the Human Sciences Faculty of The University of Cartagena. Furthermore, findings indicate that the correct action approaches of both projects improved overall profitably of the hostel and boosted the image of the faculty and its courses. 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