Propuesta de estrategia de internacionalización a través de plataformas digitales para el sector turístico de villa de Leyva- Boyacá
The municipality of Villa de Leyva located in the Department of Boyacá is considered one of the most important tourist spots in the country. Declared a National Monument in 1954, the municipality has relevant sites such as the main square, which is not only the largest in Colombia, but one of the la...
- Autores:
-
Granados Gómez, Sara Sofía
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2021
- Institución:
- Universidad Antonio Nariño
- Repositorio:
- Repositorio UAN
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uan.edu.co:123456789/4549
- Acceso en línea:
- http://repositorio.uan.edu.co/handle/123456789/4549
- Palabra clave:
- TIC
Comercio electrónico
Marketing digital
Turismo
ICT
E-commerce
Digital marketing
Tourism
- Rights
- openAccess
- License
- Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0)
| Summary: | The municipality of Villa de Leyva located in the Department of Boyacá is considered one of the most important tourist spots in the country. Declared a National Monument in 1954, the municipality has relevant sites such as the main square, which is not only the largest in Colombia, but one of the largest in South America; several paleontological museums that house dinosaur fossils found in the zone and blue wells immersed in the desert area. It is a place where its historical importance, preserved colonial architecture and natural diversity give it great cultural charm and an even greater tourist attraction (Colombia Travel, 2021). |
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