Propuesta de estrategia de internacionalización a través de plataformas digitales para el sector turístico de villa de Leyva- Boyacá

The municipality of Villa de Leyva located in the Department of Boyacá is considered one of the most important tourist spots in the country. Declared a National Monument in 1954, the municipality has relevant sites such as the main square, which is not only the largest in Colombia, but one of the la...

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Autores:
Granados Gómez, Sara Sofía
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2021
Institución:
Universidad Antonio Nariño
Repositorio:
Repositorio UAN
Idioma:
spa
OAI Identifier:
oai:repositorio.uan.edu.co:123456789/4549
Acceso en línea:
http://repositorio.uan.edu.co/handle/123456789/4549
Palabra clave:
TIC
Comercio electrónico
Marketing digital
Turismo
ICT
E-commerce
Digital marketing
Tourism
Rights
openAccess
License
Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0)
Description
Summary:The municipality of Villa de Leyva located in the Department of Boyacá is considered one of the most important tourist spots in the country. Declared a National Monument in 1954, the municipality has relevant sites such as the main square, which is not only the largest in Colombia, but one of the largest in South America; several paleontological museums that house dinosaur fossils found in the zone and blue wells immersed in the desert area. It is a place where its historical importance, preserved colonial architecture and natural diversity give it great cultural charm and an even greater tourist attraction (Colombia Travel, 2021).