Propuesta de implementación de e-commerce para el hotel “gökotta” eco cabaña y resto bar campestre de Rivera- Huila

This research proposal is projected as a qualitat technique has been the analysis and bibliographicive academic study of a descriptive nature, whose main information gathering documentary review, with the general purpose of developing an electronic commerce implementation plan for the Hotel " Gökotta ”ec o cabin and country restaurant, located in the municipality of Rivera, Huila; For which it is specifically proposed to define, according to the needs and business characteristics of the organizati question, the online server that enables the developme nt of a structured commercial strategy in e on in commerce (electronic commerce), all with the objective to broaden the commercial market within the regional and national panorama of the company. Likewise, i intended to improve customer satisfaction levels, t was generating a customer loyalty strategy through the online purchase and reservation resource, being essential for this, the design and implementation of a web page linked to the electronic commerce service.

• Autores: Mora López, Ebelyn Jineth; Murcia Vargas, Valentina
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2021
• Institución: Universidad Antonio Nariño
• Repositorio: Repositorio UAN
• Idioma: spa
• OAI Identifier: oai:repositorio.uan.edu.co:123456789/6494
• Acceso en línea: http://repositorio.uan.edu.co/handle/123456789/6494
• Palabra clave: Comercio electrónico; Propuesta de implementación; Hotelería; Servicio al cliente; Mercadeo; Estrategia comercial; Servidor en línea; E-commerce; Implementation plan; Hospitality; Customer service; Marketing; Business strategy; Online server
• Rights: openAccess
• License: Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)