Plan de negocio joyería Gracia
This project is an attempt to formalize Gracia's jewelry, which has been working with informality, and yet has achieve great results. The above mentioned is based on the idea that Colombian jewelry industry is very promising but for the lack of interest and investment has not been exploited to...
- Autores:
-
Guerra Barbosa, Paula Sofia
Jaramillo Corredor, Carmen Eliana
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2020
- Institución:
- Universidad Antonio Nariño
- Repositorio:
- Repositorio UAN
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uan.edu.co:123456789/1751
- Acceso en línea:
- http://repositorio.uan.edu.co/handle/123456789/1751
- Palabra clave:
- Joyería
Plan de negocio
Estudio de mercado
Canvas
Marketing
Jewelry
Business plan
Market research
Canvas Model
Marketing
- Rights
- restrictedAccess
- License
- Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
| Summary: | This project is an attempt to formalize Gracia's jewelry, which has been working with informality, and yet has achieve great results. The above mentioned is based on the idea that Colombian jewelry industry is very promising but for the lack of interest and investment has not been exploited to its full potential. Through an investigation and marketing studies, the economic and financial feasibility is evident in Colombia. We want to show that is possible to be pioneers with success on personalized jewelry, both in design and customer service. Taking advantage of this market through the mass sales and offering added value such as promoting employment and training the employees on jewel knowledge in the company. |
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