Exploring the relationships between narratives, emotions and transmedia strategies: Stories of the final report of the Truth Commission, a remix from the graphic design classroom

This article presents the exploration and experimenta­tion carried out by the research group DAFT, belonging to the Graphic Design program at Antonio Nariño Uni­versity (UAN) in Bogotá, Colombia. The main objective of this study was to investigate the relationships between narratives, emotions, and...

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Autores:
Tipo de recurso:
Article of journal
Fecha de publicación:
2023
Institución:
Universidad Antonio Nariño
Repositorio:
Repositorio UAN
Idioma:
spa
OAI Identifier:
oai:repositorio.uan.edu.co:123456789/10716
Acceso en línea:
https://revistas.uan.edu.co/index.php/nodo/article/view/1552
https://repositorio.uan.edu.co/handle/123456789/10716
Palabra clave:
comunicación digital
diseño centrado en el usuario
diseño emocional
empatía
experiencia narrativa
hipermediaciones
transmedia storytelling
Comisión de la Verdad Colombia
FARC-EP
Rights
License
Derechos de autor 2023 Jaime Andr´és Vallejo Bejarano, Héctor Adolfo Bernal Sandoval
id UAntonioN2_d8122309897e335f7d4d74fa216292ea
oai_identifier_str oai:repositorio.uan.edu.co:123456789/10716
network_acronym_str UAntonioN2
network_name_str Repositorio UAN
repository_id_str
dc.title.en-US.fl_str_mv Exploring the relationships between narratives, emotions and transmedia strategies: Stories of the final report of the Truth Commission, a remix from the graphic design classroom
dc.title.es-ES.fl_str_mv Exploración de las relaciones entre narrativas, emociones y estrategias transmedia: Historias del informe final de la Comisión de la Verdad, una remezcla desde el aula de diseño gráfico
title Exploring the relationships between narratives, emotions and transmedia strategies: Stories of the final report of the Truth Commission, a remix from the graphic design classroom
spellingShingle Exploring the relationships between narratives, emotions and transmedia strategies: Stories of the final report of the Truth Commission, a remix from the graphic design classroom
comunicación digital
diseño centrado en el usuario
diseño emocional
empatía
experiencia narrativa
hipermediaciones
transmedia storytelling
Comisión de la Verdad Colombia
FARC-EP
title_short Exploring the relationships between narratives, emotions and transmedia strategies: Stories of the final report of the Truth Commission, a remix from the graphic design classroom
title_full Exploring the relationships between narratives, emotions and transmedia strategies: Stories of the final report of the Truth Commission, a remix from the graphic design classroom
title_fullStr Exploring the relationships between narratives, emotions and transmedia strategies: Stories of the final report of the Truth Commission, a remix from the graphic design classroom
title_full_unstemmed Exploring the relationships between narratives, emotions and transmedia strategies: Stories of the final report of the Truth Commission, a remix from the graphic design classroom
title_sort Exploring the relationships between narratives, emotions and transmedia strategies: Stories of the final report of the Truth Commission, a remix from the graphic design classroom
dc.subject.es-ES.fl_str_mv comunicación digital
diseño centrado en el usuario
diseño emocional
empatía
experiencia narrativa
hipermediaciones
transmedia storytelling
Comisión de la Verdad Colombia
FARC-EP
topic comunicación digital
diseño centrado en el usuario
diseño emocional
empatía
experiencia narrativa
hipermediaciones
transmedia storytelling
Comisión de la Verdad Colombia
FARC-EP
description This article presents the exploration and experimenta­tion carried out by the research group DAFT, belonging to the Graphic Design program at Antonio Nariño Uni­versity (UAN) in Bogotá, Colombia. The main objective of this study was to investigate the relationships between narratives, emotions, and transmedia strategies in support of the stories told by the Truth Commission. Emphasis is placed on analyzing the interactions between narratives and emotions found in the final report of the Truth Commission. To support this ap­proach, an experiment was conducted with Graphic Design students who participated in creating a remix of the stories from the final report using transmedia strategies. The analysis of the data revealed the import­ance of emotions in the reception and under­standing of the narratives told by the Truth Commission. Additionally, different transmedia strategies used in the re­mix of the stories are proposed, which helped enrich the narrative experience and promote empathy with the victims. Thus, it is argued that by effectively combining narratives, emotions, and transmedia strategies, it is possible to create more impactful and meaningful experiences that contribute to the dissemination and understanding of the Truth Commission’s final report. The findings of the exploration have important implications for the practice of graphic design and social communication, highlighting the importance of considering the intersection between narratives, emotions, and transmedia strategies when addressing sensitive issues and promoting empathy in society.
publishDate 2023
dc.date.accessioned.none.fl_str_mv 2024-10-10T02:32:01Z
dc.date.available.none.fl_str_mv 2024-10-10T02:32:01Z
dc.date.none.fl_str_mv 2023-06-13
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
dc.type.es-ES.fl_str_mv Artículo revisado por pares
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_2df8fbb1
dc.type.coar.spa.fl_str_mv http://purl.org/coar/resource_type/c_6501
dc.type.coarversion.none.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
format http://purl.org/coar/resource_type/c_6501
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistas.uan.edu.co/index.php/nodo/article/view/1552
10.54104/nodo.v17n34.1552
dc.identifier.uri.none.fl_str_mv https://repositorio.uan.edu.co/handle/123456789/10716
url https://revistas.uan.edu.co/index.php/nodo/article/view/1552
https://repositorio.uan.edu.co/handle/123456789/10716
identifier_str_mv 10.54104/nodo.v17n34.1552
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://revistas.uan.edu.co/index.php/nodo/article/view/1552/1210
dc.rights.es-ES.fl_str_mv Derechos de autor 2023 Jaime Andr´és Vallejo Bejarano, Héctor Adolfo Bernal Sandoval
https://creativecommons.org/licenses/by-nc-sa/4.0
dc.rights.coar.spa.fl_str_mv http://purl.org/coar/access_right/c_abf2
rights_invalid_str_mv Derechos de autor 2023 Jaime Andr´és Vallejo Bejarano, Héctor Adolfo Bernal Sandoval
https://creativecommons.org/licenses/by-nc-sa/4.0
http://purl.org/coar/access_right/c_abf2
dc.format.none.fl_str_mv application/pdf
dc.publisher.es-ES.fl_str_mv UNIVERSIDAD ANTONIO NARIÑO
dc.source.es-ES.fl_str_mv REVISTA NODO; Vol. 17 Núm. 34 (2023)
dc.source.none.fl_str_mv 2346-092X
1909-3888
10.54104/nodo.v18n34
institution Universidad Antonio Nariño
repository.name.fl_str_mv Repositorio Institucional UAN
repository.mail.fl_str_mv alertas.repositorio@uan.edu.co
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spelling 2023-06-132024-10-10T02:32:01Z2024-10-10T02:32:01Zhttps://revistas.uan.edu.co/index.php/nodo/article/view/155210.54104/nodo.v17n34.1552https://repositorio.uan.edu.co/handle/123456789/10716This article presents the exploration and experimenta­tion carried out by the research group DAFT, belonging to the Graphic Design program at Antonio Nariño Uni­versity (UAN) in Bogotá, Colombia. The main objective of this study was to investigate the relationships between narratives, emotions, and transmedia strategies in support of the stories told by the Truth Commission. Emphasis is placed on analyzing the interactions between narratives and emotions found in the final report of the Truth Commission. To support this ap­proach, an experiment was conducted with Graphic Design students who participated in creating a remix of the stories from the final report using transmedia strategies. The analysis of the data revealed the import­ance of emotions in the reception and under­standing of the narratives told by the Truth Commission. Additionally, different transmedia strategies used in the re­mix of the stories are proposed, which helped enrich the narrative experience and promote empathy with the victims. Thus, it is argued that by effectively combining narratives, emotions, and transmedia strategies, it is possible to create more impactful and meaningful experiences that contribute to the dissemination and understanding of the Truth Commission’s final report. The findings of the exploration have important implications for the practice of graphic design and social communication, highlighting the importance of considering the intersection between narratives, emotions, and transmedia strategies when addressing sensitive issues and promoting empathy in society.Este artículo presenta la exploración y experimentación llevada a cabo por el semillero de investigación DAFT, perteneciente al programa de Diseño Gráfico de la Uni­versidad Antonio Nariño (UAN) en Bogotá, Colombia. El objetivo principal de este estudio fue investigar las relaciones entre narrativas, emociones y estrategias trans­media en apoyo de las historias contadas por la Comisión de la Verdad. Se hace énfasis en el análisis de las interacciones entre narrativas y emociones encontradas en el informe final de la Comisión de la Verdad. Para apoyar este enfoque, se realizó un experimento con estudiantes de Diseño Gráfico que participaron en la creación de una remezcla de las historias del informe final utilizan­do estrategias transmedia. El análisis de los datos reveló la importancia de las emociones en la recepción y comprensión de los relatos narrados por la Comisión de la Verdad. Además, se proponen diferentes estrategias transmedia usadas en la remezcla de historias, que ayudaron a enriquecer la experiencia narrativa y promover la empatía con las víctimas. De este modo, se argumenta que al combinar de manera efectiva narrativas, emociones y estrategias transmedia, es posible crear experiencias más impactantes y significativas que contribuyan a la difusión y comprensión del informe final de la Comisión de la Verdad. Los hallazgos de la exploración tienen implica­ciones importantes para la práctica del diseño gráfico y la comunicación social, destacando la importancia de considerar la intersección entre narrativas, emociones y estrategias transmedia al abordar temas sensibles y promover la empatía en la sociedad.application/pdfspaUNIVERSIDAD ANTONIO NARIÑOhttps://revistas.uan.edu.co/index.php/nodo/article/view/1552/1210Derechos de autor 2023 Jaime Andr´és Vallejo Bejarano, Héctor Adolfo Bernal Sandovalhttps://creativecommons.org/licenses/by-nc-sa/4.0http://purl.org/coar/access_right/c_abf2REVISTA NODO; Vol. 17 Núm. 34 (2023)2346-092X1909-388810.54104/nodo.v18n34comunicación digitaldiseño centrado en el usuariodiseño emocionalempatíaexperiencia narrativahipermediacionestransmedia storytellingComisión de la Verdad ColombiaFARC-EPExploring the relationships between narratives, emotions and transmedia strategies: Stories of the final report of the Truth Commission, a remix from the graphic design classroomExploración de las relaciones entre narrativas, emociones y estrategias transmedia: Historias del informe final de la Comisión de la Verdad, una remezcla desde el aula de diseño gráficoinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtículo revisado por pareshttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85Vallejo Bejarano, Jaime AndrésBernal Sandoval, Héctor Adolfo123456789/10716oai:repositorio.uan.edu.co:123456789/107162024-10-14 03:46:07.261metadata.onlyhttps://repositorio.uan.edu.coRepositorio Institucional UANalertas.repositorio@uan.edu.co