Diseño del plan de mercadeo Hostal Cheva
The proposal to create a marketing plan for THE CHEVA HOSTEL in the municipality of Jericó, Cheva sector was designed in order to cover the tourist market of the province of Valderrama, reaching customers through methods and digital communication, taking advantage of benefits that they are in favor...
- Autores:
-
Paredes Vargas, Karen Emir
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2021
- Institución:
- Universidad Antonio Nariño
- Repositorio:
- Repositorio UAN
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uan.edu.co:123456789/6067
- Acceso en línea:
- http://repositorio.uan.edu.co/handle/123456789/6067
- Palabra clave:
- Marketing
Competencia
Posicionamiento
Hostal
Provincia
Marketing
Competence
Positioning
lodging house
Province
- Rights
- openAccess
- License
- Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
| Summary: | The proposal to create a marketing plan for THE CHEVA HOSTEL in the municipality of Jericó, Cheva sector was designed in order to cover the tourist market of the province of Valderrama, reaching customers through methods and digital communication, taking advantage of benefits that they are in favor of the industry like the internet. This is developed through the descriptive research method because in it the direct and indirect competences of the establishment will be studied, taking into account the data collection 10 that will be done through field work that will facilitate the proper development of the research, finally With the information already collected, strategies are formulated that can be applied in the establishment, and in turn action plans and follow-up controls are drawn up that will allow a positive approach to the marketing plan. |
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