Plan de Negocio para la Creación de un Bar Sexy en el Centro Històrico de la ciudad de Santa Marta

This business plan is structured for the design of a functional business model focused on the creation of a bar with a sexy theme in the city of Santa Marta, using a clearly defined attention scheme by the service personnel, who will adapt their dress for the occasion and, in turn, will have a striking locative atmosphere that will attract the attention of the visitor. Through the creation of this business scheme, great characteristic responders are sought to the growing tourist demand and in terms of entertainment that has been coined in a city with wide social potential, both by the local public and by visitors from the national spectrum. and international. This prospectus uses a mixed model in its investigative work, making use of primary and secondary tools, with this a structural framework of quantitative and qualitative recognition is proposed to broadly study the study phenomenon. Institutionally, the project embraces a structural guideline that is part of the research line of Management of organizations.

• Autores: Isaza Velez Yesica Paola; Hernandez Gonzalez Jairo Alberto
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2023
• Institución: Universidad Antonio Nariño
• Repositorio: Repositorio UAN
• Idioma: spa
• OAI Identifier: oai:repositorio.uan.edu.co:123456789/10203
• Acceso en línea: https://repositorio.uan.edu.co/handle/123456789/10203
• Palabra clave: Bar, Diversión, Entretenimiento, Vida Nocturna; Keywords: Bar, Fun, Entertainment, Nightlife
• Rights: openAccess
• License: Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)