Plan de Negocios BON APPETIT
Bon Appetit is a dessert venture that aims to provide delicious and high-quality desserts to the city of Santa Marta, Colombia. The company was founded with the vision of creating a brand that represents the best of Colombian desserts, while incorporating international flavors and trends. This paper...
- Autores:
-
Ariza Hernandez Marisol
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2024
- Institución:
- Universidad Antonio Nariño
- Repositorio:
- Repositorio UAN
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uan.edu.co:123456789/10200
- Acceso en línea:
- https://repositorio.uan.edu.co/handle/123456789/10200
- Palabra clave:
- Emprendimiento, Postres. Negocio, Marca.
Entrepreneurship, Desserts, Business, Brand.
- Rights
- openAccess
- License
- Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
| id |
UAntonioN2_b9fe1b84dae7208b6d3d770071e5b696 |
|---|---|
| oai_identifier_str |
oai:repositorio.uan.edu.co:123456789/10200 |
| network_acronym_str |
UAntonioN2 |
| network_name_str |
Repositorio UAN |
| repository_id_str |
|
| dc.title.none.fl_str_mv |
Plan de Negocios BON APPETIT |
| title |
Plan de Negocios BON APPETIT |
| spellingShingle |
Plan de Negocios BON APPETIT Emprendimiento, Postres. Negocio, Marca. Entrepreneurship, Desserts, Business, Brand. |
| title_short |
Plan de Negocios BON APPETIT |
| title_full |
Plan de Negocios BON APPETIT |
| title_fullStr |
Plan de Negocios BON APPETIT |
| title_full_unstemmed |
Plan de Negocios BON APPETIT |
| title_sort |
Plan de Negocios BON APPETIT |
| dc.creator.fl_str_mv |
Ariza Hernandez Marisol |
| dc.contributor.author.none.fl_str_mv |
Ariza Hernandez Marisol |
| dc.subject.none.fl_str_mv |
Emprendimiento, Postres. Negocio, Marca. |
| topic |
Emprendimiento, Postres. Negocio, Marca. Entrepreneurship, Desserts, Business, Brand. |
| dc.subject.keyword.none.fl_str_mv |
Entrepreneurship, Desserts, Business, Brand. |
| description |
Bon Appetit is a dessert venture that aims to provide delicious and high-quality desserts to the city of Santa Marta, Colombia. The company was founded with the vision of creating a brand that represents the best of Colombian desserts, while incorporating international flavors and trends. This paper will explore the concept and vision behind Bon Appetit, the market analysis and target audience, and the execution of the business plan. The inspiration to start Bon Appetit came from the love of desserts and the desire to create a unique brand that represents the best of Colombian desserts. The founders of Bon Appetit noticed a void in the market for high quality artisanal desserts and decided to fill that void with their own products. Bon Appetit's mission statement is to provide customers with the highest quality desserts, using locally sourced ingredients and traditional techniques, while incorporating international flavors and trends. The company's core values include a commitment to quality, sustainability, and customer satisfaction. Bon Appetit's unique selling proposition is the combination of traditional Colombian flavors with international influences, resulting in a truly unique and delicious product. |
| publishDate |
2024 |
| dc.date.accessioned.none.fl_str_mv |
2024-09-17T13:19:22Z |
| dc.date.available.none.fl_str_mv |
2024-09-17T13:19:22Z |
| dc.date.created.none.fl_str_mv |
2024-05-14 |
| dc.type.version.none.fl_str_mv |
Versión final del autor, Versión aceptada para publicar |
| dc.type.coar.spa.fl_str_mv |
http://purl.org/coar/resource_type/c_6501 |
| dc.type.coarversion.none.fl_str_mv |
http://purl.org/coar/version/c_970fb48d4fbd8a85 |
| format |
http://purl.org/coar/resource_type/c_6501 |
| dc.identifier.uri.none.fl_str_mv |
https://repositorio.uan.edu.co/handle/123456789/10200 |
| url |
https://repositorio.uan.edu.co/handle/123456789/10200 |
| dc.language.iso.fl_str_mv |
spa |
| language |
spa |
| dc.rights.none.fl_str_mv |
Acceso abierto |
| dc.rights.license.spa.fl_str_mv |
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) |
| dc.rights.uri.spa.fl_str_mv |
https://creativecommons.org/licenses/by-nc-nd/4.0/ |
| dc.rights.accessrights.spa.fl_str_mv |
info:eu-repo/semantics/openAccess |
| dc.rights.coar.spa.fl_str_mv |
http://purl.org/coar/access_right/c_abf2 |
| rights_invalid_str_mv |
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) Acceso abierto https://creativecommons.org/licenses/by-nc-nd/4.0/ http://purl.org/coar/access_right/c_abf2 |
| eu_rights_str_mv |
openAccess |
| dc.format.medium.none.fl_str_mv |
Pdf |
| dc.coverage.spatial.none.fl_str_mv |
Santa Marta |
| dc.publisher.none.fl_str_mv |
Universidad Antonio Nariño |
| dc.publisher.program.none.fl_str_mv |
Administración de empresas |
| dc.publisher.faculty.none.fl_str_mv |
Facultad de Ciencias Económicas y Administrativas |
| dc.publisher.campus.none.fl_str_mv |
Santa Marta |
| publisher.none.fl_str_mv |
Universidad Antonio Nariño |
| dc.source.none.fl_str_mv |
instname:Universidad Antonio Nariño |
| instname_str |
Universidad Antonio Nariño |
| institution |
Universidad Antonio Nariño |
| dc.source.bibliographicCitation.none.fl_str_mv |
https://www.academia.edu/26498075/ANTECEDENTES_HISORICOS_DE_LA_ PASTELERIA https://mercadeoparaemprendedores.com/blog/como-hacer-una-correctadescripcion-de-mi-negocio/ https://es.semrush.com/blog/analisiscompetencia/?kw=&cmp=LM_SRCH_DSA_Blog_ES&label=dsa_pagefeed&Network=g&D evice=c&utm_content=678247163175&kwid=dsa2232567166541&cmpid=19249322807&agpid=152775994937&BU=Core&extid=10945379 2178&adpos=&gclid=Cj0KCQiAuqKqBhDxARIsAFZELmK5cXIQAe3J6ZYPXNitdiLGpJ1 oG9o6tG4MoHrE0-nUwDonQ5j4OdUaAsW3EALw_wcB https://www.beaware360.com/noticias/como-elaborar-un-plan-de-ventasefectivo/?gclid=Cj0KCQiAuqKqBhDxARIsAFZELmL_68h5ndQRd5gfXBwRj2vJL6TifSket 04RaBpX8bCEr_IJ_U0Dv5waAgb7EALw_wcB . https://blogs.imf-formacion.com/blog/corporativo/economia-y-finanzas/6-pasosplan-financiero/ https://blog.hubspot.es/marketing/importancia-plan-denegocios#:~:text=El%20plan%20de%20negocios%20es,y%20los%20medios%20para%20log rarlo. https://www.diariovasco.com/gastronomia/recetas/postres/historia-postrescostumbre-20201201161047-nt.html https://blog.hubspot.es/sales/ejemplos-objetivos-estrategicos-empresa+ . https://repository.urosario.edu.co/server/api/core/bitstreams/9a3658ad-f1a7-4ec1- b3f6-10ad1ff90b3a/content https://www.agtabogados.com/ppclp/creacion-de-empresa-encolombia/?wtid=CreacionEmpresa&utm_term=como%20se%20constituye%20una%20empre sa%20en%20colombia&utm_campaign=Creaci%C3%B3n+de+Empresa+COL&utm_source= adwords&utm_medium=ppc&hsa_acc=3636597237&hsa_cam=10142885435&hsa_grp=101 961392575&hsa_ad=437963714060&hsa_src=g&hsa_tgt=kwd793847742871&hsa_kw=como%20se%20constituye%20una%20empresa%20en%20colombi a&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQiAuqKqBhDxARIsAFZELmK1 0dU-IPCkHfBe4Vllje9_oKWRP-5CzB-N3PI3hvGjbBKOOwsZUOMaAgQzEALw_wcB |
| bitstream.url.fl_str_mv |
https://repositorio.uan.edu.co/bitstreams/aab3495f-1e6d-4c31-8715-57217b3a4119/download https://repositorio.uan.edu.co/bitstreams/c1aa418a-033b-481e-8553-a1716270d472/download https://repositorio.uan.edu.co/bitstreams/69399f9f-89e7-4743-8a36-6b7a702e0965/download |
| bitstream.checksum.fl_str_mv |
180fbe3c86be7394b0644220ba516dfe bf7c831dfee0abdfb46c9ea1c5b34879 c22c13df8ad92874113039cbf240c175 |
| bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 |
| repository.name.fl_str_mv |
Repositorio Institucional UAN |
| repository.mail.fl_str_mv |
alertas.repositorio@uan.edu.co |
| _version_ |
1814300384012795904 |
| spelling |
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)Acceso abiertohttps://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Ariza Hernandez MarisolSanta Marta2024-09-17T13:19:22Z2024-09-17T13:19:22Z2024-05-14https://repositorio.uan.edu.co/handle/123456789/10200Bon Appetit is a dessert venture that aims to provide delicious and high-quality desserts to the city of Santa Marta, Colombia. The company was founded with the vision of creating a brand that represents the best of Colombian desserts, while incorporating international flavors and trends. This paper will explore the concept and vision behind Bon Appetit, the market analysis and target audience, and the execution of the business plan. The inspiration to start Bon Appetit came from the love of desserts and the desire to create a unique brand that represents the best of Colombian desserts. The founders of Bon Appetit noticed a void in the market for high quality artisanal desserts and decided to fill that void with their own products. Bon Appetit's mission statement is to provide customers with the highest quality desserts, using locally sourced ingredients and traditional techniques, while incorporating international flavors and trends. The company's core values include a commitment to quality, sustainability, and customer satisfaction. Bon Appetit's unique selling proposition is the combination of traditional Colombian flavors with international influences, resulting in a truly unique and delicious product.Bon Appetit es un emprendimiento de postres que tiene como objetivo proporcionar postres deliciosos y de alta calidad a la ciudad de Santa Marta, Colombia. La empresa fue fundada con la visión de crear una marca que represente lo mejor de los postres colombianos, al mismo tiempo que incorpora sabores y tendencias internacionales. Este trabajo explorará el concepto y la visión detrás de Bon Appetit, el análisis de mercado y el público objetivo, y la ejecución del plan de negocios. La inspiración para iniciar Bon Appetit provino del amor por los postres y el deseo de crear una marca única que representa lo mejor de los postres colombianos. Los fundadores de Bon Appetit notaron un vacío en el mercado de postres artesanales de alta calidad y decidieron llenar ese vacío con sus propios productos. La declaración de misión de Bon Appetit es brindar a los clientes postres de la mejor calidad, utilizando ingredientes de origen local y técnicas tradicionales, al mismo tiempo que incorpora sabores y tendencias internacionales. Los valores fundamentales de la empresa incluyen un compromiso con la calidad, la sostenibilidad y la satisfacción del cliente. La propuesta de venta única de Bon Appetit es la combinación de sabores colombianos tradicionales con influencias internacionales, lo que da como resultado un producto verdaderamente único y delicioso.Administrador(a) de EmpresasPregradoPresencialProyectoPdfUniversidad Antonio NariñoAdministración de empresasFacultad de Ciencias Económicas y AdministrativasSanta Martainstname:Universidad Antonio Nariñohttps://www.academia.edu/26498075/ANTECEDENTES_HISORICOS_DE_LA_ PASTELERIAhttps://mercadeoparaemprendedores.com/blog/como-hacer-una-correctadescripcion-de-mi-negocio/https://es.semrush.com/blog/analisiscompetencia/?kw=&cmp=LM_SRCH_DSA_Blog_ES&label=dsa_pagefeed&Network=g&D evice=c&utm_content=678247163175&kwid=dsa2232567166541&cmpid=19249322807&agpid=152775994937&BU=Core&extid=10945379 2178&adpos=&gclid=Cj0KCQiAuqKqBhDxARIsAFZELmK5cXIQAe3J6ZYPXNitdiLGpJ1 oG9o6tG4MoHrE0-nUwDonQ5j4OdUaAsW3EALw_wcBhttps://www.beaware360.com/noticias/como-elaborar-un-plan-de-ventasefectivo/?gclid=Cj0KCQiAuqKqBhDxARIsAFZELmL_68h5ndQRd5gfXBwRj2vJL6TifSket 04RaBpX8bCEr_IJ_U0Dv5waAgb7EALw_wcB. https://blogs.imf-formacion.com/blog/corporativo/economia-y-finanzas/6-pasosplan-financiero/https://blog.hubspot.es/marketing/importancia-plan-denegocios#:~:text=El%20plan%20de%20negocios%20es,y%20los%20medios%20para%20log rarlo.https://www.diariovasco.com/gastronomia/recetas/postres/historia-postrescostumbre-20201201161047-nt.htmlhttps://blog.hubspot.es/sales/ejemplos-objetivos-estrategicos-empresa+. https://repository.urosario.edu.co/server/api/core/bitstreams/9a3658ad-f1a7-4ec1- b3f6-10ad1ff90b3a/contenthttps://www.agtabogados.com/ppclp/creacion-de-empresa-encolombia/?wtid=CreacionEmpresa&utm_term=como%20se%20constituye%20una%20empre sa%20en%20colombia&utm_campaign=Creaci%C3%B3n+de+Empresa+COL&utm_source= adwords&utm_medium=ppc&hsa_acc=3636597237&hsa_cam=10142885435&hsa_grp=101 961392575&hsa_ad=437963714060&hsa_src=g&hsa_tgt=kwd793847742871&hsa_kw=como%20se%20constituye%20una%20empresa%20en%20colombi a&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQiAuqKqBhDxARIsAFZELmK1 0dU-IPCkHfBe4Vllje9_oKWRP-5CzB-N3PI3hvGjbBKOOwsZUOMaAgQzEALw_wcBEmprendimiento, Postres. Negocio, Marca.Entrepreneurship, Desserts, Business, Brand.Plan de Negocios BON APPETITGeneralVersión final del autor, Versión aceptada para publicarhttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/version/c_970fb48d4fbd8a85spaORIGINAL2024_MarisolAriza.pdf2024_MarisolAriza.pdfapplication/pdf7215051https://repositorio.uan.edu.co/bitstreams/aab3495f-1e6d-4c31-8715-57217b3a4119/download180fbe3c86be7394b0644220ba516dfeMD512024_MarisolAriza_Autorización.pdf2024_MarisolAriza_Autorización.pdfapplication/pdf273301https://repositorio.uan.edu.co/bitstreams/c1aa418a-033b-481e-8553-a1716270d472/downloadbf7c831dfee0abdfb46c9ea1c5b34879MD522024_MarisolAriza_Acta.pdf2024_MarisolAriza_Acta.pdfapplication/pdf540984https://repositorio.uan.edu.co/bitstreams/69399f9f-89e7-4743-8a36-6b7a702e0965/downloadc22c13df8ad92874113039cbf240c175MD53123456789/10200oai:repositorio.uan.edu.co:123456789/102002024-10-09 23:03:53.907https://creativecommons.org/licenses/by-nc-nd/4.0/Acceso abiertoopen.accesshttps://repositorio.uan.edu.coRepositorio Institucional UANalertas.repositorio@uan.edu.co |