Propuesta de identidad de marca para los equipos deportivos de la Universidad Antonio Nariño paras las sedes de la ciudad de Bogotá.

This project consists of generating a proposal for sports brand identity for the teams where students of the Universidad Antonio Nariño (UAN) participate. Since the university does not have a well-structured brand identity in the area of sports. In this way we seek to contribute to the university te...

Full description

Autores:
Rojas Rueda, Diego A.
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2023
Institución:
Universidad Antonio Nariño
Repositorio:
Repositorio UAN
Idioma:
spa
OAI Identifier:
oai:repositorio.uan.edu.co:123456789/9097
Acceso en línea:
http://repositorio.uan.edu.co/handle/123456789/9097
Palabra clave:
deportes
branding
logo
identificador gráfico
equipos universitarios
741.119 R741
sports
branding
logo
visual identity
university teams
Rights
openAccess
License
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Description
Summary:This project consists of generating a proposal for sports brand identity for the teams where students of the Universidad Antonio Nariño (UAN) participate. Since the university does not have a well-structured brand identity in the area of sports. In this way we seek to contribute to the university teams, from the perspective of graphic design, it is expected to establish an equitable approach to work with all university teams, avoiding preferences to one or another, presenting a collaborative and distinctive modality.