Proyecto de pasantía “Plan estratégico de mercadeo nacional e Internacional para el turismo sostenible en Soatá, Boyacá”
This work analyzes through a strategic plan of national and international marketing the different internal and external economic, social and cultural factors identifying the opportunities, threats, weaknesses and strengths presented by tourism in Soatá, Boyacá, in order to formulate and implement di...
- Autores:
-
Duran Buitrago, Hafed Valentina
Hernández Rodríguez, Jessica Tatiana
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2023
- Institución:
- Universidad Antonio Nariño
- Repositorio:
- Repositorio UAN
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uan.edu.co:123456789/8428
- Acceso en línea:
- http://repositorio.uan.edu.co/handle/123456789/8428
- Palabra clave:
- Plan estratégico
Mercadeo
Soata
Strategic plan
Marketing
Soata
- Rights
- openAccess
- License
- Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
| Summary: | This work analyzes through a strategic plan of national and international marketing the different internal and external economic, social and cultural factors identifying the opportunities, threats, weaknesses and strengths presented by tourism in Soatá, Boyacá, in order to formulate and implement digital marketing strategies that allow you to achieve economic development, positioning and increasing competitiveness in today's market. |
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