Propuesta de aplicación del e -commerce a la empresa de medicamentos FARMACOMERCIAL
The academic research entitled: Proposal for the application of e-commerce to the Pharmacometrician drug company, is a descriptive qualitative study whose general objective was to analyze how the level of sales and marketing of medicinal products of the company can be enhanced Farmacomercial SAS usi...
- Autores:
-
Méndez Hernández, Ricardo Javier
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2021
- Institución:
- Universidad Antonio Nariño
- Repositorio:
- Repositorio UAN
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uan.edu.co:123456789/6524
- Acceso en línea:
- http://repositorio.uan.edu.co/handle/123456789/6524
- Palabra clave:
- medicamentos
laboratorio de medicamentos
farmacéutica
plan de mejoramiento
ventas
e - commerce
Marketing digital
drugs
drug laboratory
pharmaceutical
improvement plan
e - commerce
digital Marketing
- Rights
- openAccess
- License
- Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
| Summary: | The academic research entitled: Proposal for the application of e-commerce to the Pharmacometrician drug company, is a descriptive qualitative study whose general objective was to analyze how the level of sales and marketing of medicinal products of the company can be enhanced Farmacomercial SAS using E-commerce tools; For which they established as specific objectives to identify the strategies and the most pertinent technological tools to favor the levels of visibility and sales of products, this work was articulated the development of a strategic plan directed by a professional in digital marketing, which made it possible to establish strategies of Achievement and loyalty of new customers using digital platforms and social networks with the greatest presence and circulation in the country. |
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