Plan de negocio para la creación de la empresa la pradera spa en el barrio modelia de la ciudad de Bogotá en el año 2022
The objective of this market study is to develop a business plan for the creation of a spa in the Madelia neighborhood of the city of Bogotá that allows determining its viability, to offer high quality services in this sector, thus helping to meet the demand that has been increasing in recent years....
- Autores:
-
Olarte Aguilar, Edison Yesid
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2022
- Institución:
- Universidad Antonio Nariño
- Repositorio:
- Repositorio UAN
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uan.edu.co:123456789/7985
- Acceso en línea:
- http://repositorio.uan.edu.co/handle/123456789/7985
- Palabra clave:
- Estudio de mercados
marketing
rentabilidad
plan de negocios
Market research
marketing
profitability
business plan
- Rights
- openAccess
- License
- Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
| Summary: | The objective of this market study is to develop a business plan for the creation of a spa in the Madelia neighborhood of the city of Bogotá that allows determining its viability, to offer high quality services in this sector, thus helping to meet the demand that has been increasing in recent years. In its methodology, part of an analysis of factors, among which, the technical, financial, market, competition, financial study was found and determine what is the impact that it will generate in the specific context. It was obtained that the project can be developed with an initial investment of $105,493,000, requires the acquisition of multiple services, inputs, assets, and a cost of 30% in services with sales of 9,000. It is concluded that the business plan for the creation of the Pradera SPA in the Modelia neighborhood of Bogotá is viable with an IRR of 63% with an opportunity cost of 25%. |
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