Propuesta de plan de marketing y modelo logístico para la empresa de confecciones grazia Colombia s.a.s de la ciudad de Tunja

This work aims to develop the basic concepts of Marketing and Logistics through the design of a marketing plan and logistics model for the company Grazia Colombia S.A.S, dedicated to the manufacture of swimwear.

Autores:
Bravo Casallas, Yesica Mireya
Martínez Bernal, Lina Paola
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2022
Institución:
Universidad Antonio Nariño
Repositorio:
Repositorio UAN
Idioma:
spa
OAI Identifier:
oai:repositorio.uan.edu.co:123456789/7635
Acceso en línea:
http://repositorio.uan.edu.co/handle/123456789/7635
Palabra clave:
Marketing
logística
Marketing
logistics
Rights
openAccess
License
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Description
Summary:This work aims to develop the basic concepts of Marketing and Logistics through the design of a marketing plan and logistics model for the company Grazia Colombia S.A.S, dedicated to the manufacture of swimwear.