Propuesta de turismo cultural en Riohacha, la guajira para promover los atributos del destino hacia el diseño de un producto turístico

This work focuses on the creation of a cultural tourist route which seeks to enhance cultural and historical attractions, developing in the city of Riohacha, the capital of the department of La Guajira. A tour is presented through the most representative places that every tourist should visit during their stay in the district of Riohacha. The document aims to address the current increase in demand for services related to cultural tourism in Riohacha la Guajira. To achieve this, it will be necessary to develop a reference framework, research results and interpretation of them; that adapts to the needs of visitors. The purpose of the plan described above is to analyze tourism planning based on the national cultural tourism policy. Besides; In the project, a quantitative typology is carried out, which is based on the use of primary and secondary sources; and at the institutional level the research is developed following the criteria of the research area of Management in cultural tourism.

• Autores: Pinto Salcedo, Aixa Jannin; Ortiz Osorio, Juliana Milagro
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2024
• Institución: Universidad Antonio Nariño
• Repositorio: Repositorio UAN
• Idioma: spa
• OAI Identifier: oai:repositorio.uan.edu.co:123456789/9989
• Acceso en línea: https://repositorio.uan.edu.co/handle/123456789/9989
• Palabra clave: Cultura, Producto turístico, Riohacha, Ruta, Turista.; Culture, Tourist product, Riohacha, Route, Tourist.
• Rights: openAccess
• License: Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0)