Factores psicológicos que inciden en la decisión de compra de zapatos y su intención de compra en adultos jóvenes universitarios
This research describes the response of the psychological factors that affect the decision to purchase shoes, establishing the relevant factors associated with the purchase decision, identifying them as a purchase process going through relevant phases such as recognition of the need, information sea...
- Autores:
-
Bautista Bejarano, María Lucía
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2022
- Institución:
- Universidad Antonio Nariño
- Repositorio:
- Repositorio UAN
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uan.edu.co:123456789/8267
- Acceso en línea:
- http://repositorio.uan.edu.co/handle/123456789/8267
- Palabra clave:
- Factores psicológicos
compra
comportamiento
búsqueda de información
150
24.22 B352f
Psychological factors
purchase
behavior
information search
- Rights
- openAccess
- License
- Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)
| Summary: | This research describes the response of the psychological factors that affect the decision to purchase shoes, establishing the relevant factors associated with the purchase decision, identifying them as a purchase process going through relevant phases such as recognition of the need, information search, evaluation of alternatives, purchase decision and postpurchase behavior. |
|---|