Identificación de mercados potenciales para la exportación de la cerveza artesanal
In this work, the ultimate goal is a potential market for the export of craft beer. In Colombia year after year, the distribution of craft beer has been stronger, with a percentage growth of 30%. Where several craft brewing festivals have been highlighted in Colombia where national and international...
- Autores:
-
Barrera León, Yimmy Alejandro
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2021
- Institución:
- Universidad Antonio Nariño
- Repositorio:
- Repositorio UAN
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uan.edu.co:123456789/4569
- Acceso en línea:
- http://repositorio.uan.edu.co/handle/123456789/4569
- Palabra clave:
- Mercados potenciales
Exportación
Internacionalización
Posicionamiento de marca
Comercio electrónico
Potential markets
Export
Internationalization
Brand positioning
Eletronic commerce
- Rights
- openAccess
- License
- Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0)
| Summary: | In this work, the ultimate goal is a potential market for the export of craft beer. In Colombia year after year, the distribution of craft beer has been stronger, with a percentage growth of 30%. Where several craft brewing festivals have been highlighted in Colombia where national and international brands participate. |
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