Análisis de una estrategia de negocio para la creación de un emprendimiento de eccomerce the bee for you.com
The objective of this document is to present an innovation project in the beekeeping sector, which aims to eliminate intermediaries and manage to sell all products derived from honey through a virtual platform. It is a project that also has a sense of social innovation, one of its main objectives is...
- Autores:
-
Cardozo Aguirre, Frany Estiben
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2019
- Institución:
- Universidad Antonio Nariño
- Repositorio:
- Repositorio UAN
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uan.edu.co:123456789/1714
- Acceso en línea:
- http://repositorio.uan.edu.co/handle/123456789/1714
- Palabra clave:
- Innovación, Estrategia, apicultura, comercio electrónico, campo.
Innovation, Strategy, beekeeping, electronic commerce, field.
- Rights
- openAccess
- License
- Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
| Summary: | The objective of this document is to present an innovation project in the beekeeping sector, which aims to eliminate intermediaries and manage to sell all products derived from honey through a virtual platform. It is a project that also has a sense of social innovation, one of its main objectives is to ensure that all farmers sell their products in the beekeeping sector through the beehives.com platform, with this, they can sell at very competitive prices and generate higher profits, improving distribution channels and eliminating intermediaries. It is a project that will be implemented with beekeeping communities in the department of Boyacá and its sales will take place in Bogotá city |
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