Plan estratégico de marketing para el establecimiento de comercio Foto Studio Digital Cali
The purpose of this work is to implement a marketing strategy that can meet the needs and obstacles that a photography trade establishment presents at the moment, which has been affected by different factors such as technological innovation, the market to which it is intended to reach , changes in p...
- Autores:
-
Carvajal Collazos, Daniela Alexandra
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2020
- Institución:
- Universidad Antonio Nariño
- Repositorio:
- Repositorio UAN
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uan.edu.co:123456789/1819
- Acceso en línea:
- http://repositorio.uan.edu.co/handle/123456789/1819
- Palabra clave:
- Marketing
Marketing Estratégico
Estudio de Mercado
Administración
Competitividad
marketing
strategic marketing
Market study
Administration
Competitiveness
- Rights
- openAccess
- License
- Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
| Summary: | The purpose of this work is to implement a marketing strategy that can meet the needs and obstacles that a photography trade establishment presents at the moment, which has been affected by different factors such as technological innovation, the market to which it is intended to reach , changes in product or service preference, competition, among others. This strategy is intended to choose to modify and have new conventional ideas that allow this business establishment to continue in the labor market. |
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