Plan estratégico de marketing para el establecimiento de comercio Foto Studio Digital Cali

The purpose of this work is to implement a marketing strategy that can meet the needs and obstacles that a photography trade establishment presents at the moment, which has been affected by different factors such as technological innovation, the market to which it is intended to reach , changes in p...

Full description

Autores:
Carvajal Collazos, Daniela Alexandra
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2020
Institución:
Universidad Antonio Nariño
Repositorio:
Repositorio UAN
Idioma:
spa
OAI Identifier:
oai:repositorio.uan.edu.co:123456789/1819
Acceso en línea:
http://repositorio.uan.edu.co/handle/123456789/1819
Palabra clave:
Marketing
Marketing Estratégico
Estudio de Mercado
Administración
Competitividad
marketing
strategic marketing
Market study
Administration
Competitiveness
Rights
openAccess
License
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Description
Summary:The purpose of this work is to implement a marketing strategy that can meet the needs and obstacles that a photography trade establishment presents at the moment, which has been affected by different factors such as technological innovation, the market to which it is intended to reach , changes in product or service preference, competition, among others. This strategy is intended to choose to modify and have new conventional ideas that allow this business establishment to continue in the labor market.